I've already said a dozen times over that I'm not talking about the SOFTWARE market, but the HARDWARE market that Apple operates in.
The PROBLEM with saying they "compete" with those companies is that they are completely INCOMPATIBLE products! This is to say that if I have a library of Macintosh software, it will NOT RUN on a Dell, HP or Lenovo machine!
If your argument is not about software, why are you using software to make that argument?
Therefore, they are NOT the same market AT ALL because the "competitors" aren't allowed to "compete" with Apple on an "Apple to Apple" basis.
Before Boot Camp, you could not (at least easily) directly boot (I am not referring to virtual machines, here) Windows on an Apple Macintosh. Why was Apple not allowed to "compete" with Dell, HP, Gateway, IBM/Lenovo, and all the other PC competitors on a "Windows to Windows" basis? Remember that Microsoft developed versions of Windows NT that ran on PowerPC computers.
What good does a Dell machine running Linux or Windows or Solaris do me if I have a Macintosh software library? I'm not going to forgo potentially THOUSANDS of dollars of software and possibly have to learn a different operating system...
The same applied to Windows users who were considering moving to the Macintosh prior to Boot Camp. How many of them were willing to replace their entire Windows software library with Macintosh versions? How many wanted to take the time to learn "the Macintosh way" after years (or more) doing things "the Windows way"?
If Apple doesn't have any kind of a "monopoly" (in the definition sense at least), how can they get away with such ridiculous overpriced choices? They know if you want to run Mac software, you MUST buy THEIR hardware, even if internally it's virtually the SAME EXACT CLONE parts as Dell, etc.
Why does an HP/Dell/Lenovo cost more then a DIY machine using the same components bought from Fry's or NewEgg? It's called "value added". Those companies "add value" by doing the assembly and testing for you and by providing a single point of contact for product support and warranty services.
Now anyone with any REASON or LOGIC within them can see that "Hardware for OS X" is a market unto-itself. The mere fact Apple is one of the richest IT companies out there PROVES how valuable having 100% control of a market can be. If it was not a "market" then those kind of money levels would not be involved.
Apple has vigorously protected their intellectual property since Steve and Woz first assembled an Apple I in their garage. Even during the "clone years", they kept a firm grasp on their IP. And yet Apple has consistently been a company said to be "on the ropes" with a minuscule market share and rumored to be "snowed under" any day by the Microsoft Juggernaut.
And when did Apple really start pulling in the cash? When they released the iPod and iTunes. Apple has plenty of competition in MP3 players and they have plenty of competition in media organization applications and media delivery services. It just so happens to be that they execute in both categories better than anyone else and even though the players and the content are expensive, they still sell like ice on a hot day.
If you were told when you bought a Toyota that you HAD to get your service done at Toyota and NOWHERE ELSE under penalty of law, what would you think? Do you think that would be a legal thing to put into the purchase contract?
And yet we have that right now in the computer and cell-phone industry.
Verizon's cell-phone media is specific only to their phones and they have gone as far as to specifically cripple the functionality of their phones so that only their content could be used on it.
And Sony and Microsoft, amongst others, sold media content to individuals that could only be played on their equipment under penalty of law (the DMCA). And when they got tired of supporting it, they just pulled the plug and denied users the ability to use that content on another platform, effectively making it useless.
To use your analogy, it would be like Toyota selling you a car that could only be serviced at a Toyota dealership and then when Toyota didn't want to service you car anymore, they send a signal that prevented it from ever starting again, under penalty of law.
And yet, those decisions have been found to be perfectly legal by the courts.
The simple fact is, Apple is not pulling people off the mall concourses, taking them into an Apple Store, putting a gun to their head, and telling them they must buy a Mac or they will be killed.
People are making the choice to spend the amount of money Apple charges because they see the value Apple has added to the product. And that value is not one thing, but many, each appealing to different people. Some buy Apple because it "looks good". Some buy Apple for the "cachet" of the brand. Some by Apple because they like the foundation OS X offers. Some buy it because they feel the applications software is elegant or effective.
Why does a Bentley Arnage cost 30 times more then a Toyota Yaris? Yes the Bentley has a finer grade of materials and takes 10 times as many labor hours to build as a Toyota, but the cost of those materials and labor hours still doesn't come to anywhere near 30 times the production cost of the Yaris. Bentley charges more because they can. They have developed a brand that the entire market finds to be better then Toyota. Even if you can't afford a Bentley or can't justify affording a Bentley, you still agree a Bentley is "better" then a Toyota.
It's the same with a Rolex and a Timex. They both tell time, but a Rolex is a "premium brand" that allows them to charge many multiples more then the actual difference in production cost.
And don't think Apple's success at attracting the "premium" customer hasn't been lost on the likes of HP and Dell. They bought Alienware and VoodooPC because they want a piece of that market. And Alienware and VoodooPC themselves were created to tap into that "premium" market where people will spend $10,000 for a computer system to play a 3D-shooter that little bit faster and brag to their friends about how cool they are because they own such a machine, even if those companies didn't spend anywhere near $10,000 to source the components and build it. They charged a premium because the market was willing to bear it.
It's no different with Apple. Apple is seeing sales start to fall as the economy falls, but so is everyone else in the industry.