Someone said i have a biased view (too lazy to look for it, lol). Yes, i am biased toward the idea that consumers are smarter at choosing what they need than corporations are.
Some consumers are. Some consumers are not.
You seem to be biased toward the idea that apple knows more than everyone else about what is best for their computing needs. You cant call me biased without recognizing your own bias, which in turn renders the point moot.
Apple isn't trying to tell anyone what they need. They are producing the computers that they want to produce and offering them for sale at a price that they feel comfortable with. Whether or not a consumer chooses to buy a Mac is based on their own free will.
This is why choice is a good thing. It allows a customer to get exactly what they need at a fair price. For a large amount of people, spending 1200 on the baseline macbook is overkill because they can sit in starbucks and type up a screenplay using a $700 lenovo and get the same results.
Choice is not always a good thing despite the popularity of that quote. Adding more options to a product lineup can decrease efficiency and quality. There are only so many quality engineers in the world.
If Apple were to add another product to their mix, it would spread their resources thinner than they are. Sure, they could hire more engineers. But would they be as good as the ones that they have?