That, and Samsung is in the middle of an unprecendented crisis. Top executives going to jail or resigning.
They may do relatively well with their flagship phones, despite their plummeting prices, but they’ve totally lost their market lead in top-tier TVs. LG and Sony take nearly 80% of the premium TV market as of now, Samsung is down to ~16%. Why? Because they take their customers for fools with things like QLED marketing scams.
Samsung is in deep trouble, and will get even deeper in the coming months.
Off topic, yes – but another indication that big players are failing. Qualcomm is not the only one in panic mode.