I *really* want this to happen not because I am anti-Apple, etc, but actually because as a consumer, some real competitive pressure would help.
But, really, beating M1/M2 level performance with a "Coming Soon*" (* = Pending a huge licensing lawsuit that could be years in motions, etc, etc), while Apple has already bought out all TSMC capacity for the next decade on any process node worth using for these kinds of SoCs....oy, not a good story.
Only thing I think could be "competitive" is the ability to put the 5G radio on-die, but, as we saw in the Huawaei designs that have that, the thermals are *really* problematic, so there's actually wisdom in keeping it hung off a bus/bridge/whatever and using that space/TDP for fatter caches, etc....5G doesn't actually need to be on die for anything but end product form factor space saving because even the fastest wireless tech won't inundate an on-board bus/bridge, not even close...memory/cache OTOH....
IF they can get all this right, well, it still runs Windows....which is getting better and has some great window management stuff macos doesn't, and macos continues to get worse (in terms of quality), but, really, this is not the competitor I hoped for it seems.