I don’t know why Apple is clearing them out now. But with the iPhone 7 at $449, I don’t think there’s much room to introduce an SE2 (that’s not much different than the old one) at “a much higher price.” Apple apparently didn’t think they’d really move at $349/449, or they wouldn’t have discounted them so heavily.The Clearance SEs are coming from all over the country. It’s weird. So Apple would have cleared all the unsold SEs out of their stores in September when they dropped them. Apple doesn’t store inventory. So they likely shipped them to third party authorized retailers, where they likely have been sitting on store shelves. So why, 5 months later, would suddenly round hem up and sell them for clearance prices? Why not just leave them on the store shelves of authorized retailers to sell for whatever they can get? They aren’t doing that with any other older phones they’re still selling like the 6, 6 Plus, 6s and 6s Plus. And why now? March is a new product introduction month for Apple, and it’s when the SE was originally introduced.
So I’m starting to think Apple is trying to get the cheap SE out of the market before they introduce a new SE 2 next month, which might not be all that different than the old one. So they get as much for them as possible while they can, then introduce a new one at a much higher price without giving potential customers an even lower clearance price on the old one.
I don’t think there’s anywhere near the interest in smaller phones that some SE fans seem to think there is. Otherwise Apple (and all the dozens/hundreds of Android manufacturers) would be only too willing to supply them. The vast majority of customers just prefer larger screens—even though they cost more. I really do think it’s just that simple. Sure there’s some demand for a cheap and/or small phone, but not enough to make it worthwhile for anyone to bother with.
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