Anyone else notice the slight of hand where Scott said "the in-app store will only work for paid apps" right after saying "and you can have apps like e-book readers where people purchase books within the app." Why should an e-book reader have to be paid? That doesn't make sense. Especially when they didn't announce any other way to let us give out trial version of apps. Now if we want people to get to know our interface before purchasing anything, we have to provide two separate applications! The In-App store was supposed to solve that problem! It also had the potential to solve the problem of the lack of trial-version support. Just let us sell free trial versions and after 7 days pop up a message that asks them to purchase it from within the app! That's how it works on computers - people are used to that model. I'd say this is Apple trying to push developers away from selling free apps at all. Boo.
In a way yes.
Would you like to be bombarded with ads and whatnot asking you to buy stuff from developers who make a free application but are looking to make a quick buck???
I thought not. This is where the model makes sense.