I have tried not to say anything but my fingers could not resist.....First, I am a Android phone user and Macbook Pro user, so I cross both sides. I have seriously considered moving to an iPhone several times, from the 5s to the 6. But, each time, I could not justify the rationale to do so based on limiting factors set up by Apple who think they can tell the world what is right or wrong, and more importantly, what they think I need or want. Let's face it - Apple is not a revolutionary company, anymore, but one that sets the direction they want to go in order to generate additional sales / income. Case in point - iPhone 7, no earplug jack, but guess what - we have one that was designed specifically for the new phone and only $159 a set (and you are guaranteed to lose at least one in the near future). Yeah, they give you a dongle, so now you have this svelte phone with a boat anchor attached. Perfect! IP67 certified vs IP68 - so dust is OK, but don't do more than sweat on it. Sorry, just can't get excited about more of the same, plus the "my way or the highway" aspect of Apple. Unfortunately, Apple is still behind the curve here on smartphones. And I love the comments coming now about, "Let's expect more on the 8". I find all of this to be fascinating to watch. Even more is announcing all the things this new phone can so - but wait, software is not available until October, or later???? What's with that? If I buy a car, I want the steering wheel included. Great spin by the marketing team.. I expect to be blasted by these comments by the iPhone purists, but you have to admit - these (minimal) changes do give you pause for thought.