It would appear that their sole focus is on the mainstream buyer -- the tech-clueless masses with low standards. I can't blame Apple for this since it's the easiest and safest market to be in, and they bring in lots of money.
I'd like to propose a slight amendment to this comment. Right from the very beginning, Steve Jobs
was interested in the tech-clueless masses; but not because it was the easiest and safest market. In fact, I think he was interested because it was the trickiest and most dangerous market. Hear me out!
🙂
When Apple started out, the "personal computer" phenomenon was just starting to pick up steam; folks who knew their way around technology were snapping up these devices and having a great time with them. Folks who
didn't know their way around technology were being left out. Steve wanted to find a way to harness all this tech, and present it to the user in a manner that did not require enormous amounts of technical understanding.
But, what this required was an enormous amount of work on
Apple's part to help the user access the technology. The key was not to dumb-down the features of the computer, but rather to produce a friendly and forgiving user interface. In short, a machine that you could buy that does all the same things the one your neighbor owns, but doesn't require you to know as much as your neighbor does about low-level computing topics.
Apple spent enormous amounts of time, effort, and money on producing a UI and a machine that is easy to use. But, the whole point of the exercise, the thing that Jobs always saw clearly, was to
bring the hottest tech to the masses. The hottest tech was already out there, and the masses were already out there; Jobs just needed to connect the two, and voila, profits!
This is what, I think, Apple has forgotten. Current Apple leadership seems to think it is Apple itself which creates new markets, which comes up with devices that people crave. But when Apple was really rocking, it was always taking tech created by others and reworking it to let non-techies use it.
People don't buy Apple products just because they are a millimeter thinner or have a glitzy touch bar; they buy Apple products because Apple makes using tech easy.