To me, this is the dilemma that consumers are facing, is Apple’s price points are not consumer friendly, at least without the help of monthly carrier payments. The technology is great, but it doesn’t change the fact ‘It still is a phone’’.
I would say "it still is JUST a phone". A good one, yes with some added attributes, no doubt. But Apple have priced these things as Luxury Goods, not "merely" a premium product. Plenty of other manufacturers have really REALLY nice alternatives at mere mortal pricing, rather than Kardashian pricing.