I wonder how Steve would’ve felt about the eventual tiering of the iPhone line from one flagship to SE/Pro/Pro Max/Air
		
		
	 
Probably the same way he felt about the iPod when three years after it was introduced it split off into the iPod Mini/Color/Photo/Shuffle/Nano/Touch/Classic.
By the end of the 2000s Apple literally had three different coexisting MacBook lines and four different desktop lines, four iPod lines and two iPhones, this idea that he was against the diversifying markets is just so, so dumb.
The four quadrant computer grid only existed for about 11 months before it didn’t and there was a cube and an eMac and a Mac Mini and all sorts of computers that would have never ended up in the four quadrant grid.
Also, there are emails from jobs showing that he was interested in diversifying the iPhone line…
	
	
		
			
				
			
			
				
				An email from Steve Jobs surfaced as part of evidence of Apple's ongoing legal battle with Epic Games, has confirmed that in 2010, the company...
				
					
						
							 
						
					
					www.macrumors.com
				
 
			 
		 
	 
And this wasn’t going to be a “new” iPhone, the email literally describes that the lower cost phone would have just used recycled iPod touch and 3GS parts, literally the Tim Cook method. 
And of course, one of his last moves at the company was approving the development of the first iPad mini…
	
	
		
			
				
			
			
				
				Back in October 2010, Steve Jobs appeared on an Apple earnings conference call to address the Android-based iPad competitors that were just then...
				
					
						
							 
						
					
					www.macrumors.com
				
 
			 
		 
	 
The guy wasn’t dumb, and contrary to most of what this thread would make you believe, he liked money.
If the market said make bigger screens, you bet he would have made bigger screens. If the market demanded phones at different price points, you bet he would have made phones at different price points.