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I wonder how Steve would’ve felt about the eventual tiering of the iPhone line from one flagship to SE/Pro/Pro Max/Air
Probably the same way he felt about the iPod when three years after it was introduced it split off into the iPod Mini/Color/Photo/Shuffle/Nano/Touch/Classic.
By the end of the 2000s Apple literally had three different coexisting MacBook lines and four different desktop lines, four iPod lines and two iPhones, this idea that he was against the diversifying markets is just so, so dumb.
The four quadrant computer grid only existed for about 11 months before it didn’t and there was a cube and an eMac and a Mac Mini and all sorts of computers that would have never ended up in the four quadrant grid.
Also, there are emails from jobs showing that he was interested in diversifying the iPhone line…
And this wasn’t going to be a “new” iPhone, the email literally describes that the lower cost phone would have just used recycled iPod touch and 3GS parts, literally the Tim Cook method.
And of course, one of his last moves at the company was approving the development of the first iPad mini…
The guy wasn’t dumb, and contrary to most of what this thread would make you believe, he liked money.
If the market said make bigger screens, you bet he would have made bigger screens. If the market demanded phones at different price points, you bet he would have made phones at different price points.
 
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Are we really doing this every year?

That’s no disrespect to Jobs or those who were connected to him, but there surely has to be a point at where the line is drawn with these anniversaries. What is Apple, if not a business?

Yes Jobs was highly influential to Apple’s successes, but equally he was a human being who drove others to create their best works, and I’m sure if he were still here he would laugh at the idea of people idolising him in these manners.

After all, do we highlight the anniversary of Henry Ford’s passing? Albert Einstein? Alan Turing? Or other geniuses that have come and gone?

Just some perspective, we shouldn’t forget that this was a CEO who sold consumer electronics, not a Demi-god.

I’m not sure, ask Tim?
I’m surprised he’s kept this going annually (vs. say every 5 years).

Although Jobs told Cook not to do it, I wouldn’t be surprised if Tim does ask himself, what would Steve do?
 
Steve, Timmy made iOS so bad now that I am switching to Android.

You guys used to make iPhone so impressive that I felt addictive to it. Now Timmy has worked hard on making users hard to leave rather than tempt them to stay.
You couldn't even copy and paste on iOS for the longest time. iOS is much better now than it was 14 years ago
 
There’s not a day that goes by that I don’t think of Steve, as well. Every time I pick up one of my modern Apple devices, I’m reminded how Tim Cook is more concerned with just inflating a number for shareholders instead of creating groundbreaking, truly visionary devices like those under Steve Jobs. The world misses you, A LOT, Mr. Jobs.
 
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My favorite story about Steve Jobs was that he traded in his Mercedes every 6 months since California law allowed to drive without license plates for first 6 months of getting a new car. That way he would always have a new car without license plates.

The guy sure always thought out of the box.
 
While holding iPhones in our hands it’s hard to deny that this one man made an incredible difference in so many people’s lives. To say Steve was a remarkable man would be an understatement. I couldn’t begin to imagine what life would be like if he was still with us. Miss you Steve.
 
I think Steve made one of boldest business decisions to appoint Tim Cook as a successor., which paid off handsomely. He’s normative Jobs and that’s a good thing.

A lot of my enjoyment of the alone closed off ecosystem started with Steve and ends with Tim.
 
There is a duopoly of smartphones with effectively insurmountable moats; it’s not like there’s a lot of choice.

If Apple was as bad as so many here claim then there wouldn’t be a duopoly. Or if there was a duopoly it would be Android and Windows Phone (which Gartner and IDC famously predicted would surpass iPhone to become the 2nd largest mobile platform).

It’s quite amazing that given how terrible the iPhone and iOS are they managed to become wildly successful while Windows Phone simply disappeared (along with BlackBerry and Palm).
 
RIP Steve, thank you for making the world a better place.

Many people seem to forget that the Mac was not an original Apple/Steve idea. Credit goes to Xerox PARC (Palo Alto Research Center) who invented a computer with a graphical user interface and mouse. Jobs was able to see the computer in action when he was given a tour at nearby Xerox PARC. Credit for the mouse goes to Doug Englebart who invented the computer mouse when he was a research scientist at SRI (Stanford Research Institute in Menlo Park, California).

Similarly... Apple would not have had an iPhone if Apple didn't partner with Motorola developing the ROKR phone (before iPhone) for Apple. Motorola pretty much wrote the book on cellular telephony technology with Martin Cooper at the helm. Apple engineers learned a lot while working along side with Motorola engineers. And likely wouldn't have been able to create iPhone had that not happened.
 
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If Apple was as bad as so many here claim then there wouldn’t be a duopoly. Or if there was a duopoly it would be Android and Windows Phone (which Gartner and IDC famously predicted would surpass iPhone to become the 2nd largest mobile platform).
Windows Phone didn’t fail due to a lack of quality of the OS or the hardware, which were pretty excellent, but because they struggled to establish a third app store when there was already Apple and Google. Everyone trying to establish a third platform today would have the same problem, aside from the moat created by mobile-related patent portfolios. It doesn’t matter how good a platform is if the apps aren’t there, and there is no incentive to create apps for it when the market is dominated by two other platforms you already have to spend time creating apps for.
 
The magic Apple had died with him. I still cherish every product released under Jobs (including iPhone 5 he was involved in). I don’t care how valuable to company is now and how Cook and his finance bros are good at milking the cow now, the magic is just gone. Apple is still good, but it’s not the Apple anymore. I miss the golden era of Apple, I’ll probably live in the nostalgia forever. The release of iPhone 5 with iOS 6 and OS X Mavericks was peak Apple, after that it was just not the same anymore. Cook has killed the magic, the people who made Apple magical are mostly gone, now it’s just that sweet sweet nostalgia.
 
Many people seem to forget that the Mac was not an original Apple/Steve idea. Credit goes to Xerox PARC (Palo Alto Research Center) who invented a computer with a graphical user interface and mouse. Jobs was able to see the computer in action when he was given a tour at nearby Xerox PARC. Credit for the mouse goes to Doug Englebart who invented the computer mouse when he was a research scientist at SRI (Stanford Research Institute in Menlo Park, California).

Similarly... Apple would not have had an iPhone if Apple didn't partner with Motorola developing the ROKR phone (before iPhone) for Apple. Motorola pretty much wrote the book on cellular telephony technology with Martin Cooper at the helm. Apple engineers learned a lot while working along side with Motorola engineers. And likely wouldn't have been able to create iPhone had that not happened.
The iphone was already well in development before the Rokr came to be.

As for the Mac, let's not forget Jef Raskin, who started the Macintosh project that Steve took over. Many people have erroneously stated that apple stole the GUI and the Mouse from Xerox--that's not true. They bought the technology from them. They just got a great deal on it because the higher ups at Xerox didn't know what they had.
 
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I’m sure Steve Jobs may look at Apple today and have some disappointments but overall he would be impressed that Apple is a 3.2 trillion dollar company today

Jobs was a product person. He knew making a good product will bring in the money. Cook is a finance bro, he’s good at milking the cow. Cook got Apple to the point where nobody is really excited about Apple products as much as anymore, he’s keeping investors happy and that’s about it. Last time I got excited about an iPhone was when iPhone 10 came out, but the UI was still the crappy iOS 7 style mess, so it wore off quickly. Ive knew the Apple he knew, Steve’s Apple, was no more, that’s why he moved on (he said it himself). Sad.

 
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Vision pro is a joke, 4 different iphone models is a joke, 4 different ipad models is a joke, mac hardware is doing great but macOS is just a bloated buggy windows-esque mess.

I still have the old OS X Leopard DVD box, and that box alone has more magic than anything Apple has released since 2014. I literally can’t stop looking at it when I see it.
 
The iphone was already well in development before the Rokr came to be.

As for the Mac, let's not forget Jef Raskin, who started the Macintosh project that Steve took over. Many people have erroneously stated that apple stole the GUI and the Mouse from Xerox--that's not true. They bought the technology from them. They just got a great deal on it because the higher ups at Xerox didn't know what they had.

It's my understanding ROKR started collaboration with Motorola engineers in 2004. With Apple starting development of iPhone in 2005 and its public release in mid 2007.
 
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