Apple changed the world with iPhone, not Macintosh (which was a niche product) as was Apple a niche company before the iPhone
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Report: Apple CEO Tim Cook Ordered Headset Launch Despite Designers Wanting to Wait for AR Glasses
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shocked I tell you, shocked.
....goes back to beta testing the actual releases iOS and Ventura
....goes back to beta testing the actual releases iOS and Ventura
Nobody said that. Everybody wanted phones and smartphone began to become common before apple released the iPhone.
I’m siding with the CEO here. This needs to go out as soon is viable. Inside a lab they will never get the info data and feedback to better improve the product.
all the more reason to avoid it.
i'll wait for the gen 2-3 with improved hardware, stable software, and a lower price!
you'd have to be a fool or have more money than sense to buy one of these things at launch but that sums up a lot of apple buyers so
you obviously have no idea what the "metaverse" is.
Meta’s “year of efficiency” means job cuts, less metaverse, and more generative AI
Mark Zuckerberg is shifting the company's focus to language models for AI
even Meta is ditching the metaverse 🤣🤣
This guy was a breath of fresh air in a money driven industry. He had a vision for the future. Apple was not just about making expensive products as great as their might be.
Anyway will see how the first TC product will do. At 3k it seams might validate Holo Lens.
Clearly under TC Apple is not in a good position for AI or VR. It needs a masters product to flip the tables.
At the center of every Apple product breakthrough was human / machine interaction. That seams to be the concern of the design team for this product according to the rumor.
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And yet the OG HomePod sold for double its price on Ebay when discontinued, some failure....as to the Mini, the mistake was the battery life and it wasn't a Pro.....those are the 2 reasons I didn't buy it, although it's the perfect size from my point of view!
TheYayAreaLiving 🎗️
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Tim Cook seems to love this AR/VR thing, huh? Seems like he doesn’t want to embarrass himself now.
I was about to say. He did it with the original iPhone I believe. In fact, he ordered them to switch the display to glass last minute, and they told them it was too late. But they made it happen.
Yeah, but the majority of people stop using it after a few months and it collects dust.
If you had told people in early 2007 when BlackBerries were all the rage if they wanted a phone with no keyboard where they had to type on glass, they would've said, I love my BlackBerry keyboard and you'll never get me off BBM where all my friends are.
But it has the whole internet! ... I have a laptop for that, I'm good.
It has momentum scrolling!... what's that?
And multi touch! ... I prefer a mouse.
Most people don't know what they want until someone shows it to them. Steve Jobs said if you asked people before cars what they wanted, they would've asked for a better horse. As a marketing person, I see this every day, It's 100% true. We can have the most revolutionary product ready to go to market but you still need to peel people away from the comfort of their existing paradigms.
Need another example? So many people on these forums wouldn't shut up about how Apple Watch was a flop: Nobody wears watches anymore! and at this point where you're seeing Apple Watches on wrists everywhere, they've gone pretty quiet. The infamous iPod thread is another golden example.
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It almost sounds like Tim Cook is going to resign soon, and as such he wanted to go out with a bang, with a completely new product, thus the rush.
How did this article get posted? There’s no reference to Mark Gurman…
Because it has no use beyond gaming (almost no App support, and a sad web browser).
If Apple equip theirs with support of all iOS/iPad apps and a desktop grade web browser, its gonna be a huge for entertainment/productivity & as PC replacement gadget.
I’ve seen this movie before. Pretty much every Apple launch ever starts this way—with financial people sounding the doom and gloom alarm and commenters here eating it up and spitting it out.
Apple Watch, iPad, iPhone, iPod, it’s all the same. My advice—pay it no mind until the product actually exists.
EDIT: In fact, pay it no mind for at least two years after launch, while everyone hates on the gen 1 model.
Apple Watch, iPad, iPhone, iPod, it’s all the same. My advice—pay it no mind until the product actually exists.
EDIT: In fact, pay it no mind for at least two years after launch, while everyone hates on the gen 1 model.
I hope this report is wrong and that Apple have taken their time to get it right.
I would love it to succeed — not because I am a card carrying Apple ***boy, and even though I am quite sure I am not going to be in the target market by a long shot I think there is massive world changing potential.
To my mind, Apple could finally bring AR/VR off.
But!
If they screw this up?
I would love it to succeed — not because I am a card carrying Apple ***boy, and even though I am quite sure I am not going to be in the target market by a long shot I think there is massive world changing potential.
To my mind, Apple could finally bring AR/VR off.
But!
If they screw this up?
I thought this was really interesting, especially Jobs’ emphasis on “product people”. There is a difference between an emphasis on design, operations and product. Design creates great looking and feeling products, but thats only a subset of the complete product.
On the whole, I can see reasons for going both ways. Shipping a product means establishing an early market, but also it means you can set a precedent in terms of performance which can taint the whole product category. If you launch a product and you do it right, you can create a new industry.
It really depends on how the early product is going to compare to the competition. If you make something that is not much better than the Quest Pro, you’re not going to be able to shift the market your way.
Pippin, Newton, the Mac G4 Cube, Ping, iPod Hi-fi, AirPower ... Apple has had quite a few failures, but that is par for the wcourse with a company that has had so many mega-successes.
Perhaps the plan is launch this as they did with the Apple Watch: put it out there and figure out what it’s supposed to do a year or two later once the first iteration fails. Unlike the Jobs days, they are printing money now, so launching a half-baked niche product won’t kill the company. It’s the pattern that we should worry about.
Version 1 won’t be perfect. It’ll be a quality product I’m sure, but it’ll also likely be too expensive for most people and the least refined version. If Apple chooses to stay the course, each iteration could become more successful, and with the Apple spin, their version of VR/AR could be the dominating version. Only time will tell.
This is probably not going to be the next iPhone. I don’t think that product has been invented yet.
This is probably not going to be the next iPhone. I don’t think that product has been invented yet.
TheYayAreaLiving 🎗️
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This article reminds me of AirPower.
Call it the AirPower 2.
Call it the AirPower 2.
Yep.
People just LOVE to reflexively invoke "the sky is falling, Apple doesn't know what they're doing."
So many experts here.