Playing with the iPhone Air in the store my question is, whats the point of such a slim device with such a bug camera bump?
I think expensive one camera smartphones are aimed to medium to old age people with no interest in pictures/ video beyind basic function, so the 12MP old camera would do the trick, and the slimmer, the better
Probably not - Apple likely knows a lot of people want wide/telephoto as their two cameras, but locks the telephoto to the Pro models. The telephoto camera, is the only reason I'd consider a Pro over a base iPhone. But (for me) it's not worth the £300 price increase.I use the telephoto lens much more often than the ultra wide. I guess I’m in the minority.
Thinner/lighter/"new" often carries a premium price. Remember when the MacBook Air launched, it was a terrible laptop: slow processor, low storage, reduced batter life, but commanded a much higher price than other Macs of the day as Apple figured a certain set of users valued low weight & thin form factor.I never understood the idea of the air, a phone that is more expensive, potentially slower, has less features including the cameras then the base mode. Its only "advantage" is that its thinner.
Good phone at extremely poor pricing. It should have been slightly lower priced than plain 17 series to see traction. Apart from form factor, there is nothing premium about it and people of 2025 are far more intelligent to understand that concept.
Apple will always price what they thinkthey can get away with: iPhone X increased price from £749 to £999; iPhone Pro Max introduced/increased to £1199; iPad Pro price has increased from £599 to £799 to £999 over the years - all of these have resulted in minimal complaints and robust sales, so it's no surprise Apple would go forthe £999 price point for the Air to see if it sticks. The real question is whether they will admit defeat and lower the official price this year. Probably not, but you will likely see lots of deals/reduced prices from 3rd party retailers (which I believe is Apple's way of discounting prices without discounting them themselves overtly).They will do everything except address the real reason for the failure, the price. I know its hard for Tim to give up ladder prices and margins but 999 was the wrong price.
iPhone was once best camera for me, I mean best pocketable camera. It kinda went downhill after many years. I remember how older iPhones even had better natural bokeh (non-computational) than current ones, focused much closer and also had much less processed photos, more natural and true to life.
Camera is a must but on the other hand there are few disadvantages:
- Weight, complicated use. You gotta either buy one good zoom lens+decent body or many lenses and juggle thru them. Minus of zoom lens - it is large, minus of primes - well, you gotta zoom with your crop or feet…
- Lack of good compacts on the market. Smartphones have largely “outsmarted” old compact camera market. Last Sony RX100 was released back in 2019, still has outdated micro USB port, a hard pill for me to swallow considering I don’t even have these cables anymore, all USB-C. Others are kinda lackluster like Canon SX740 (no RAW, blurry noise reduction processing) or Panasonic ZS/TZ99 (sensor smaller than iPhone, though a very decent zoom range);
- Smartphones can shoot in any weather. Snow, dust storm, sand, rain. It won’t probably handle humidity though, but most of the advanced cameras cannot handle those scenarios either, they won’t necessarily break but they are only “sealed”, not fully protected;
- Smartphones got largely normalized as everyday devices. So you won’t even collect looks when trying to take a photo. Standalone cameras, well… some concert and event organizers go as far as ban them, while smartphones are smh allowed. Cameras these days get looks, which isn’t ideal for all shooting scenarios.
Thus I kind of still stick to smartphones for photography these days. Simple, fast and convenient
It is? Show me the iPhone Plus link? It doesn’t exist anymore. The air is a trial for the new designed iPhone that will replace the current base product. We just saw this with laptops.What you described is the regular iPhone and the Plus. Just drop the Air name already. Its over. What this will do is just increase the price for the base model to 999 just because AIR. That is not good.
With all sincere respect (as one of these "old age people you reference) I truly don't get your point. I, for one, did not buy it because I had no interest in photos. I truly have no idea what you are talking about.Playing with the iPhone Air in the store my question is, whats the point of such a slim device with such a bug camera bump?
I think expensive one camera smartphones are aimed to medium to old age people with no interest in pictures/ video beyind basic function, so the 12MP old camera would do the trick, and the slimmer, the better
Have you used one? I cannot explain how it feels until you use it for a week then pickup any other iPhone, they will feel like bricks compared to the Air.How much was actually miniaturized here?
The battery is 500 mAh less than that on the iPhone 17.
To me it looks more like they moved component locations around so the phone body could be thinner, and keep all the chonk up top.
Have you used one? I cannot explain how it feels until you use it for a week then pickup any other iPhone, they will feel like bricks compared to the Air.
Always a problem with pricing a new piece of technology. Only guess-work is available (including fancy focus groups and marketing group think). Best approach is to launch it and then fix it (price and feature content). Remember the first MacBook Air ? Same with the iPhone Air.Yea, I think Apple messed up the value to price ratio with the Air. For me, it's neither fish nor fowl, i.e. lacking high end features but high priced. YMMV.
Absolutely. Feels thinner than it really is since the fingers actually touch the thinner part (the back). Sensation is of a thin phone plus the lighter weight adds to the impression.Have you used one? I cannot explain how it feels until you use it for a week then pickup any other iPhone, they will feel like bricks compared to the Air.
Haha, true🙂 Indeed, I meant main camera on the iPhone, the notorious 24mm equiv or 26mm on some models. Can’t get used to call it “properly” as “wide”.BUT, the reason I replied to your original post was I found it ironic in the same post you said (paraphrasing here) if you want a macro shot get a real camera but then you didn't apply the same logic to other shooting conditions where you essentially said phone cameras did poorly. Or did I misunderstand you?
edit: I think I misunderstood you, lol... by main camera you meant on the phone. for me my 'main camera' is a Sony A7 RV. Sorry.
I think they're demonstrably great, but not 💯 perfect, at knowing what the customer wants.I think we can stop pretending Apple "knows what the customer wants".