As both a Vision Pro owner and as a developer, this is actually a good move by Apple. Tim said himself, the Vision Pro is not a mass market device which is something we have known since the beginning (and was even more obvious once they revealed the price).
There’s 3 pillars to the Vision Pro that Apple must get right:
1. Price
2. Comfort
3. Use case
The most important of those is absolutely number 3. It’s so important that if Apple had the right use case, people would be more willing to spend money and wear something uncomfortable. Getting the price down to $1999 will make things better but it still won’t have mass market appeal.
Watching movies is awesome, watching immersive movies is even more awesome but content consumption can’t be the focus of this thing. If they want to sell more Vision Pro /Air they need to get:
1. Games!!! And please ship the next version with controllers! Even if people use hand and eye tracking, including controllers in the box will open up the option to developers for making games and porting over existing VR titles. Let’s get Batman and Metro on Vision Pro where it can shine the best.
2. Simulation (I’d be working with Microsoft to get Flight Sim ported or working with another big developer to create a new flight sim)
3. Creation tools X100! The Vision Pro should be a creators dream. Architecture and 3D modeling / sculpting are perfect fits but there’s many more creative markets that can benefit from spatial computing and actually get a superior experience compared to traditional mouse and keyboard.
Get enough of those and far more people will be interested. That being said, there will always be a large number of people who simply don’t want to wear a headset no matter what you can do with in. For those people, these early Vision devices are paving the way for Apple glasses but we are years away from that.