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Not shocked at all. It needs to get to $1k for the masses to readily engage, in my opinion.
lol, no.

As it is, this is a toy for consumers. It's competing for customer money with other toys like the iPad, Nintendo Switch, or Apple Watch. I don't see meaningful sales if it's more expensive than $500. Closer to $300 is what the masses are willing to spend on it.

If Apple wants to command a higher price, they need to make this more of an essential tool than a toy. It needs to actually do something useful and it needs to do it better than anything else.
 
As both a Vision Pro owner and as a developer, this is actually a good move by Apple. Tim said himself, the Vision Pro is not a mass market device which is something we have known since the beginning (and was even more obvious once they revealed the price).

There’s 3 pillars to the Vision Pro that Apple must get right:

1. Price

2. Comfort

3. Use case


The most important of those is absolutely number 3. It’s so important that if Apple had the right use case, people would be more willing to spend money and wear something uncomfortable. Getting the price down to $1999 will make things better but it still won’t have mass market appeal.

Watching movies is awesome, watching immersive movies is even more awesome but content consumption can’t be the focus of this thing. If they want to sell more Vision Pro /Air they need to get:

1. Games!!! And please ship the next version with controllers! Even if people use hand and eye tracking, including controllers in the box will open up the option to developers for making games and porting over existing VR titles. Let’s get Batman and Metro on Vision Pro where it can shine the best.

2. Simulation (I’d be working with Microsoft to get Flight Sim ported or working with another big developer to create a new flight sim)

3. Creation tools X100! The Vision Pro should be a creators dream. Architecture and 3D modeling / sculpting are perfect fits but there’s many more creative markets that can benefit from spatial computing and actually get a superior experience compared to traditional mouse and keyboard.

Get enough of those and far more people will be interested. That being said, there will always be a large number of people who simply don’t want to wear a headset no matter what you can do with in. For those people, these early Vision devices are paving the way for Apple glasses but we are years away from that.
QFT. The worst thing about the whole story is that Apple doesn’t get this. They think of their customers as in a fantasy world and a fantasy mindset that just doesn’t reflect reality.
 
Uhhh they are making 1,000 units PER DAY and this isn't enough to consider it a successful product???

I assume the 1,000 per day is somewhat relative to the sales, otherwise they would have had to slam the breaks long ago.

What tf capitalist twilight zone hell are we living in???
 
If Apple wants to command a higher price, they need to make this more of an essential tool than a toy. It needs to actually do something useful and it needs to do it better than anything else.
Exactly what many of us have been saying all along! Show us how utilizing “spatial computing” makes us more productive than using the tools we already have. Aside from corner cases like having a virtual monitor while in an airplane (not sure how widespread of a problem this even is), I just haven’t seen it.
 
Yes I’m not attacking your comment, that’s completely valid. More of a commentary on the general feeling on the AVP.

Your comment on what form factor was available is also interesting because there is no other competing product to the AVP. In terms of what it does at a very high level.
Yet still there is indifference.

It’s a bit like saying I’m not going to use a mobile phone in the 80s because they don’t fit in my pocket. That’s fine, but people didn’t attack the 80s mobile phone saying it shouldn’t exist!

Just baffling to me right now.
To be fair, I do remember many people talking about not wanting to use the first mobile phones because of the size/weight back in the 80's, both in person and on TV, and that was when the tech was brand new. But, I agree, people shouldn't just dismiss tech devices like the AVP out of hat, or hold some sort of hatred towards devices like the AVP existing. That kind of thinking doesn't make sense to me.
 
The thing that turned me off of the Vision Pro is that it's supposed to be so revolutionary, yet we're still using a bunch of flat desktop computer windows like a 1984 Macintosh... just really big and floating in the living room. It was a huge disappointment that Apple couldn't come up with something new for "spacial computing".
 
It’s like the Mac Pro it has good uses for specific tasks but doesn’t sell much. Like the surgeons using it and training for factory equipment. But it’s also cool to put on and consume content and do some iPad type things. It needs to have multiple users if they want to sell more to families and not just single geeks like me. I let my nephew and niece use it when they come visit and they love it and want one.
 
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That is an assumption you choose to make.
Calling a “turd” a “turd” does not mean I don”t support the process that created it.
But it’s not a turd. If it cost $500 everyone would buy it. Cost is the main issue not the product. But because it’s expensive people are trashing it. Which I believe is not in the spirit of how tech enthusiasm used to be. We used to embrace “new” regardless of cost. Now people just hate everything at any opportunity. It’s just very odd behaviour.
 
But it’s not a turd. If it cost $500 everyone would buy it. Cost is the main issue not the product. But because it’s expensive people are trashing it. Which I believe is not in the spirit of how tech enthusiasm used to be. We used to embrace “new” regardless of cost. Now people just hate everything at any opportunity. It’s just very odd behaviour.

Nah. If it cost $500 I still wouldn't want it. I don't want to wear a heavy device on my face.

I don't disagree that cost is prohibitive here, but some of us don't like the form factor and it has nothing to do with cost (and yes, I've tried it).
 
This is how 9to5Mac is framing it. That’s some spin. It seems pretty clear we’re not getting another product like this one. The question is how Apple pivots and how they spin that pivot in public.

View attachment 2440822
The spin began with Tim Cook’s substantial shift from, “The era of spatial computing is here,” to, “This was always a product for the small number of people who wanted to try-out the future, today.”
 
At this phase of life, I'm honestly one of those who looks forward to not using a screen/device on a flight
Completely understand! Even when I was flying 2-3 times a week for work, I quickly realized I was ultimately better at my job if I used that time to nap. When I first started doing that job I had not flown in a while, so I was a little nervous about the flights. After a while, I’m not kidding, I was out before we reached cruising altitude on every flight 😁
 
The spin began with Tim Cook’s substantial shift from, “The era of spatial computing is here,” to, “This was always a product for the small number of people who wanted to try-out the future, today.”

Glad to see someone is paying attention

The narrative has already moved here ... full blown spin cycle well under way

In Apple terms this whole thing was a disaster -- and it's ALL on Cook, who apparently forced the issue
 
Nah. If it cost $500 I still wouldn't want it. I don't want to wear a heavy device on my face.

I don't disagree that cost is prohibitive here, but some of us don't like the form factor and it has nothing to do with cost (and yes, I've tried it).
Yes and I didn’t like the form factor of the first laptops or mobile phones. But I don’t think I described them as turds!

It’s one thing to say a product doesn’t vibe with you or is too expensive. But I think the general feeling on AVP online is quite dismissive like it’s really shouldn’t exist. It has no merit at all. Weird.
 
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Meta got my $$$ for Quest3 and Ray Ban Meta glasses. I am using Q3 to watch movies/sports, to play games like Beat Saber, Pistol Whip, Racket Club. To be brutally honest VR is for single people (like myself atm). When I was in a relationship it wouldn’t really fly, I would feel that I am ignoring someone, we would watch movies/sports together. VR detaches you.
 
But it’s not a turd. If it cost $500 everyone would buy it. Cost is the main issue not the product. But because it’s expensive people are trashing it. Which I believe is not in the spirit of how tech enthusiasm used to be. We used to embrace “new” regardless of cost. Now people just hate everything at any opportunity. It’s just very odd behaviour.
But whether or not it’s a “turd” is really a matter of opinion, isn’t it? For many of us, cost is NOT the main issue, and would not buy at any price. I can easily afford it. I don’t want it. The ability to afford something does not equal automatic buy. I have to believe it provides enough value to warrant the purchase. It offers enough value for some, and that’s fine. That shouldn’t stop me from voicing my opinion of it.
 
Uhhh they are making 1,000 units PER DAY and this isn't enough to consider it a successful product???
From what has transpired, they are only selling roughly 500 of those 1000 AVPs per day, which is why they are shutting down production now.

And for perspective, they are making and selling around a million iPhones per (business) day.
 
The Vision Pro is US$3,499. That's the price of a high-end laptop. I think Apple may relegate it to a developmental device until less expensive versions come out maybe by fall 2025.
 
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