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Report: Apple May Stop Producing Vision Pro by the End of 2024

jicon said:
Repeat that sentiment for so many of their products. I'd like a small Apple Watch with week long battery life. An iPhone that doesn't need a battery replacement after a few years...
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The fist Apple Watch was an uncooked product, but then I thought "I want THIS product with the problems solved". The Apple Vision is different: I don't want that product, even if the price is lower, the battery is in the device or the entire thing is lighter.
 
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Entirety of Silicon Valley is sitting in their ivory towers and has no idea what market wants or needs anymore, so they have fictional ideas in their mind thinking: “sure this is what they want, right?” I think it’s time to come to the ground again, walk a little among the people, you know? I think insights you get will be invaluable
 
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turbineseaplane said:
Speaking of car projects..

How's that new CarPlay going?

You know .. the one where they turn your whole car into a big Apple Subscription Services dashboard?
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I actually want that one.

It's not that I want the subscription crap, I don't have any of it now. It's that car companies are TERRIBLE at designing gauge clusters, or really anything that goes on a screen, and I was hoping that Apple would be better at it.

Unfortunately, Apple can't be bothered to work with aftermarket companies. I'd rip the factory gauge cluster out of my car in a heartbeat.
 
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Victor Mortimer said:
I actually want that one.

It's not that I want the subscription crap, I don't have any of it now. It's that car companies are TERRIBLE at designing gauge clusters, or really anything that goes on a screen, and I was hoping that Apple would be better at it.

Unfortunately, Apple can't be bothered to work with aftermarket companies. I'd rip the factory gauge cluster out of my car in a heartbeat.
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You probably won't want whatever Apple would do here anyways

They're so skewed to their own interests now that I'm sure the end result here would end up being gimped and frustrating and somehow slightly user hostile (and surely lacking customization we'd all want, etc)
 
Victor Mortimer said:
I've never tried jumping off a bridge. You're saying I should before I know I'd actually hate it?

Sorry, reality doesn't work like that. You don't have to personally put your hand on the burner to know it's hot.
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Um, the first time you do. Children have to be taught burners are hot lest they try and figure it out themselves and get burned.

I've jumped off a bridge into deep water before while swimming. As far as jumping off a bridge high enough to impact the water below as though it's concrete? Well, that's a far cry from donning a VR headset in an Apple store and trying it out.

The VR headset is pretty much guaranteed not to kill me.
 
klasma said:
From what has transpired, they are only selling roughly 500 of those 1000 AVPs per day, which is why they are shutting down production now.
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And somehow selling 500 PER DAY is not good enough. That's 15,000 headsets per month, and over 50 MILLION in revenue PER MONTH.

klasma said:
And for perspective, they are making and selling around a million iPhones per (business) day.
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I'm not sure which is more disturbing... that 15,000 headsets sold per month is not enough for them, or that selling a million iPhone per day is normal.

Humanity is doomed.
 
wigby said:
I didn't need to read past the headline to know that this is nonsense and just based on one supplier being replaced by another. Apple couldn't stop producing AVP this fast even if they wanted to due to a number of vendor agreements already in place.
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Ridiculous. Apple doesn't do contracts where they have to keep buying stuff they're not selling. They're notoriously horrible to work with as a supplier.

In any case, nobody is buying these things. People don't want them, most of the ones they sold are gathering dust at some true believer fanboi's house.
 
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vertsix said:
The problem is CONTENT. It always has been, and will continue to be. Until Apple actually invests on content for it and fosters developer interest, it is doomed to fail.

The technology is incredible. It's just dramatically underused due to the lack of CONTENT.
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Fair point. From my perspective this was also part of this exercise - getting it out to developers to play with it. I think they now have a feeling and an idea of what rOS can do, and now they need to realize their visions applications. I am not a developer, but I assume one great challenge will be that many app developers are accustomed to the two dimensions of a screen. It will be far more challenging for many to break out of this thinking and understand how the third dimension can be used for apps with amazing user experiences.
 
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IIGS User said:
Um, the first time you do. Children have to be taught burners are hot lest they try and figure it out themselves and get burned.

I've jumped off a bridge into deep water before while swimming. As far as jumping off a bridge high enough to impact the water below as though it's concrete? Well, that's a far cry from donning a VR headset in an Apple store and trying it out.

The VR headset is pretty much guaranteed not to kill me.
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It's most likely not going to kill me. But I also don't need to put it on my head to know it'll be unpleasant.

I'd be more interested if it WAS a VR headset. But it's not, it's a walled garden pseudo-computer attached to pseudo-VR that isn't real VR because it's got cameras that let you pseudo-see through it.

An actual VR headset, with a eGPU in it, that hooks up to a Mac? You might be able to get my attention. Price it below $500 and I'd probably even buy one. This thing? Not really interested, but as I said above I'd spend $35 on it just because it might be amusing for a few hours.
 
Hopefully the pause in production is to allow newer chips, increased capacity and an opportunity to adjust pricing. Existing production can be sold at discount via Amazon, etc. I bought an AVP, returned it, probably the single most game changing thing to take on a flight, but I just don't fly much anymore. Needs a bit better integration into desktop, mouse, keyboard for wider use, IMO.
 
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This is Tim’s iPhone.

The iPhone is a fantastic product, but it’s plateaued. Apple’s market share is pretty flat, and the smartphone market overall is pretty stagnant. Everybody has a smartphone; we’re not going to see explosive growth again.

That’s similar to where Apple were with the iPod and the MP3 player market, when they made the iPhone.

Now that the iPhone is in that place, Apple are looking for their next big thing to drive the company for the next 10/20 years.

However, as things stand, it doesn’t seem like the Apple Vision Pro will be it.
 
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JapanApple said:
Time for a second generation
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It’s time to take a proper care of other things and stop selling tech demos to people. Until Vision Pro is going to be in a form factor of a contact lense mass market won’t wear such a horrible ugly thing on their head. People already spoke. No one want this.
 
There’s many things I could say about this report, but I won’t dance on the grave of AVP.

I honestly believe the Meta glasses demo is what Apple wants in the end, and I want that from Apple.
 
Fluffyk said:
It’s time to take a proper care of other things and stop selling tech demos to people. Until Vision Pro is going to be in a form factor of a contact lense mass market won’t wear such a horrible ugly thing on their head. People already spoke. No one want this.
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That’s just an opinion. As an apple stockholder I’m still making good dividends. To me this is a good investment . When the price comes down there’s gonna be more buyers. Speak for yourself if you don’t like it but there are those that like it is still on it.
 
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rosuna said:
The problem is not the price point. The problem is it does not perform tasks better than a computer or tasks that a computer can not perform at all. It is a problem looking for a solution.

This was one of the most stupid products in Apple's history. Steve Jobs never would have allowed it to ship.
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Bang on. I called this before launch and got so much flak in this silly forum, it was wild like seeing the inverse of the iPod launch which was clearly a novel and useful product.

Reference: https://forums.macrumors.com/thread...t-a-lot-of-new-vr-users.2417942/post-32902562

I stand by what I said then: “I think it’s the most compromised, odd product launch of the last 25 years for Apple.”

and in particular this which I believe was prescient

“… almost nothing about this makes sense … I don’t know why they launched this as a product and not a developer kit, given how much cash on hand Apple has.”
 
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This whole conversation reminds me of all the iPad naysayers in 2010 complaining about the name, the price, and the lack of utility to be had from "just a big iPhone." Their criticism was on point but their lack of vision (no pun intended) and perspective is apparent today with the benefit of hindsight on where the tablet market has ended up.
 
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Nugget said:
This whole conversation reminds me of all the iPad naysayers in 2010 complaining about the name, the price, and the lack of utility to be had from "just a big iPhone." Their criticism was on point but their lack of vision (no pun intended) and perspective is apparent today with the benefit of hindsight on where the tablet market has ended up.
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Yeah, except everyone who used the "just a big iPhone" loved it and wanted one
 
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Adelphos33 said:
First Apple product in years that I simply had zero interest in even demo-ing
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I did demo it and it's amazing. I was expecting a heavy load on my head and nada, I thought it was comfy. The UI, ease of use, using your eyes and fingers was all just awesome. However, it seems like Apple's software is trying to play catch up with the AVP. Lol, Apple made a device they were not ready for. Could it be that Apple's quest for profit has blinded them to the fact the price is outrageous. They need to get out of the building and go outside to see the people that buy their products because as it stands now, those people they refuse to see will be the only ones to buy the AVP.
 
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AL2TEACH said:
Could it be that Apple's quest for profit has blinded them to the fact the price is outrageous.
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It could be....indeed!

giphy.gif
 
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