Report Claims Beats Acquisition to Bring "Culturally Aware" Managers to Apple, Manage Subscription Music Transition

[osofast240sx]

Culture awareness OMG! Jimmy thingy is just an old fart, over sixty, what the ******* does he know about what we like? He is just an other old hippy from 68' striving to be hip again!!!! Looking like a grandpa there thinks he is in twenties does not improve the impression -Obviously he is seeking $$ his for retirement payday which is way over due. The Dr. who is not a doctor, but a o'l gangster rapper who might need an ear doctor as hearing can't be right that is for sure.

What is happening in Apple, focus on product development and do less "Joker marketing". We are lot of diehard fans, but do not get carried away as one thing is we pay top dollars for the products another thing is completely disrespect us with jokers and gangsters.

Beats simply just junk make in a cheap crappy factory in China, sold to an extreme overprice. Is that what Apple products is now? Then i am history in this shop.

Just take the latest brand awareness polling, Apple is no longer no. 1 !!! Google is... You are loosing it Mr. Cook and it is going fast. -Think the first logo with Newton, the Apple is falling!!!!! Gangsters and Jokers will not get the pole position back. As many will simply go elsewhere included undersigned as a ex. Apple fan .

Y so much hate???
1. You personally attacking 2 human beings you don't know.(that tellsthe story of your character)

2. We all pay top dollar but nobody has a gun to your head.

3. What is "joker marketing"???
4. SMH
5. If you really understand the business and globalism! There is no contest between Apple and google or Apple and Samsung ect. There is no winner or looser. Behind closed doors all of these companies get together and make plans to attack your wallet.

 

[scottsjack]

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http://youtu.be/c9VQye6P8k0

Not bad, thanks for providing the English translation. Very similar to early MTV videos it's an OK to pretty good piece presented in an excellent video but still not something I can identify with.

 

[StrongArmmed]

Hip-hop is some of the most tired, un-fresh, nothing-new music genres in existence. i wish the genre was more musically innovative, but really, hip hop is the music genre for music-listeners who, actually, are not that into cutting-edge, innovative music. Hell, jazz is more creative than hip hop.

Wrong.

COMMERCIAL hip-hop is garbage. But that's because it appeals to young, white, suburban kids who want to be sold a dream of being "hard" or "gangsta." If you don't believe me, look at any statistics on who actually buys hip-hop music.

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It was the Apple culture that built Beats, in a way Beats has always been a part of Apple.

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Yep most people on this forum do not have a clue the designer of the beats headphones was the one who hired Jony Ive.

Lord have mercy...stop making sense. This is a FORUM, FFS....People can't nerdrage when you use facts and sense to analyze a subject....

 

[flat five]

Not bad, thanks for providing the English translation. Very similar to early MTV videos it's an OK to pretty good piece presented in an excellent video but still not something I can identify with.

you can identify with it. it's about you. it's about everyone.

same goes for a lot of rap- much of it may be telling stories from a pov you don't necessarily identify with but it's pretty much the only music these days fighting the good fight.. challenging the system, calling out the real crooks, etc.. it might take some effort on your part to understand the metaphors and/or how it may relate to you personally but the connection is there.


back in the 60s/70s, there was other popular music being used as a vehicle against the disease (ccr-fortunate son.. for example) but that's not happening anymore.. rap is the music which is the people's voice these days.. the sooner you realize we're all on the same team (we meaning suburban whites and inner city blacks- amongst others), the sooner we'll all be able to act as one and realize our true power in this world and stop the madness.

 

[Digital Skunk]

Y so much hate???
1. You personally attacking 2 human beings you don't know.(that tellsthe story of your character)

2. We all pay top dollar but nobody has a gun to your head.

3. What is "joker marketing"???
4. SMH
5. If you really understand the business and globalism! There is no contest between Apple and google or Apple and Samsung ect. There is no winner or looser. Behind closed doors all of these companies get together and make plans to attack your wallet.

You're a reminder to everyone that just because some don't share the same viewpoint or opinions on something, it's very hard to ignore facts.

I've read much of what you wrote and while we disagree sometimes, a simple fact check of what you say has shown that you are correct in what you say.

To that, I must say that I agree 100%. Add to that the fact that Beats were almost exclusively sold at ARS in the beginning. The popularity of Beats is owed to Apple and much of what everyone else is spouting is nonsense on one side and hidden racism on the other.

In the end, if it makes Apple money, it will happen.

 

[Godzilla71]

It was also "rumored" to have had that deal signed this week. I still say this is a no go or never was. I certainly hope so at least.

 

[Orlandoech]

Not bad, thanks for providing the English translation. Very similar to early MTV videos it's an OK to pretty good piece presented in an excellent video but still not something I can identify with.

Music is subjective, like many things, but saying all music rap/hip hop music is the same is like saying all artist painted the same thing or all sports are the same thing.

I hate 90%+ of today's Rap and HipHop, like LilWayne.... ugh, they don't make music, but that's all IMO.

 

[e-coli]

That's just plain sad.

 

[rein020b]

I can't believe most of the things you all are saying.. I used to love this site and talking to u all, reading the comments but now.i feel that majority of you all are racist.. I'm an African American and just can feel the hatred coming thru your keyboards simply because an African American may be a senior executive at Apple. This is a great move. Apple has the white communities, asian communities, and just about every other community except the African American community. They don't connect with them so why not bring in people that will help you connect with them as well as help you with your music endeavors.. Think about it, you go to the airport or work and all you see is iPhones.. But Samsung is #2 in sales? How so?? Because they have the people you don't pay attention too. They have the black community which buy phones more often than most people and this is where Apple is losing.. I was in the barborshop with 20 other people and I was the only one with an iphone..

And to everybody thinking that one person not named Ive is going to start designing apple products and keyboards and colors and "making it ghetto". You are the dumbest people on the boards. 1 person is not going to contaminate Apple or change their culture because that's not who they are. Just grow tf up

I agree that Apple needs to expand their market. But putting a platinum selling hate speech artist in executive management is NOT the way to do it.

 

[Benjamins]

You think Bose can be of use negotiating with record companies and entertainment conglomerates?

edit -- Also they don't have an established streaming service.

For 3 Billion, they can buy Bose, and have scientists work on reviving 2Pac to negotiate record deals for Apple.

Maybe there'll be enough money left to pay Justin Bieber off to go back to Canada.

 

[2IS]

What does "culturally aware" have to do with products...

I don't think everyone listens to rap, do they? I do a little, but still, there are a lot of genres!

Culturally aware has got to do a lot with products, particularly when phones are often times a fashion statement or a think of prestige to certain people. Yeah, it's retarded that a phone plays that role, but it does. The type of music has nothing to do with it.

 

[PatriotInvasion]

Love how everyone wants to hate on Beats headphones as being overpriced and being purchased just for the name...

Did everyone bash the Angela Ahrendts arrival for peddling overpriced clothing based on the brand name when it's the same cotton as the clothes sold at Walmart for 1/16th of the price? I would never give Burberry a dime for their overpriced products made in a sweat shop.

 

[Thomas Davie]

Don't listen to music anymore; gave away most of my cd's. Headphones are sitting in a closet somewhere. Don't listen to radio other than morning/afternoon traffic reports or Old Time Radio shows/programs.

Streaming radio is not a concern for me. iTunes is not a concern for me.

If there is a piece of media I want I'll download it; but I'm not excited about Beats' purchase by Apple.

Tom

 

[Mums]

Don't throw race into this.

"Culturally aware" = anti-White. If you disagree, you are racist.

 

[Benjamins]

Love how everyone wants to hate on Beats headphones as being overpriced and being purchased just for the name...

Did everyone bash the Angela Ahrendts arrival for peddling overpriced clothing based on the brand name when it's the same cotton as the clothes sold at Walmart for 1/16th of the price? I would never give Burberry a dime for their overpriced products made in a sweat shop.

That's why Apple did not buy Burberry.

 

[2IS]

Don't listen to music anymore; gave away most of my cd's. Headphones are sitting in a closet somewhere. Don't listen to radio other than morning/afternoon traffic reports or Old Time Radio shows/programs.

Streaming radio is not a concern for me. iTunes is not a concern for me.

If there is a piece of media I want I'll download it; but I'm not excited about Beats' purchase by Apple.

Tom

I'm just as shocked as you are that Apple doesn't make it's business decisions based on your interests alone.

Now lets turn the sarcasm off for a bit... Think about what you just said and ask yourself how many people do you think care about what you don't do?

 

[IJ Reilly]

Assuming for the moment that the writers of this article possess some special insights into how Apple operates (and I don't know why we would assume that), no matter how they phrase it, the bottom line is all about marketing. We can be certain that Apple knows a lot more about their product demographics than we do. If they see themselves losing touch with any important demographic, then we should expect them to find ways to reposition their products and increase their appeal to that market. Call it what you like, but it's still all marketing.

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That's why Apple did not buy Burberry.

It is? Otherwise, they'd really want to be in the clothing market?

 

[DavidG328]

Yeah god forbid a guy with 6 Grammy awards and great influence in music be in the music industry huh. I bet there's a lot of artists who are glad he is though. People hating on success huh?

Must be, or he's completely ignorant. The reason so many others are successful is because of his talent.

 

[Mums]

I am ashamed to be a part of a community that is so closed-minded and is filled with seemingly old white males whining about a dynamic world and culture. These are very smart moves by Apple, and believe it or not, I don't think they want to fade away into obscurity by not keeping up with the times.

"old white males whining"? You sound racist to me.

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I'm amazed the sheer amount of hate that's going on here.

But then again that's normal before anything big - the iPod was royally hated by MacRumors members when it came out, the whole internet thought that iPad was the stupidest name ever and it was "just a big iPod touch."

Something I've learned is that the more controversial an idea Apple has, the more likely it'll be a good decision

Are you referring the the anti-White hate insinuated by the term "culturally aware"?

 

[DavidG328]

My guess is that if they just went to the local mall for an afternoon, they could find a hip white guy and a hip black guy for a hell of lot cheaper than $2.3 billion. Just saying...but after all, I'm an idiot.

Yes, yes you are. You're also incredibly ignorant. Go ahead and leave out the fact that these two have built a profitable business that will bring in more money for Apple.

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No, people just hating on a genuine thug and murderer. If apple is going for the gangster, thug, criminal, hoodlum "culture" then they've found it with these goons. Whatever though.

It's comical that apple pulls a popular app that deals with totally harmless cannabis but is fine with having some rapper Neanderthal lead their PR campaign. Yeah. OK.

What's sad about your post is that people upvoted it 4 times. You say he's a genuine thug and murderer? Care to offer proof of that?

 

[lazard]

Love how everyone wants to hate on Beats headphones as being overpriced and being purchased just for the name...

Did everyone bash the Angela Ahrendts arrival for peddling overpriced clothing based on the brand name when it's the same cotton as the clothes sold at Walmart for 1/16th of the price? I would never give Burberry a dime for their overpriced products made in a sweat shop.

Sweat shop? Sure if you buy their Brit line. Prorsum and London are both made in the UK.

 

[PatriotInvasion]

That's why Apple did not buy Burberry.

The point being, building a billion dollar brand that drives sales at high margin should be commended. YOU may not like heavy bass in your headphones but there certainly are a heck of a lot of people who like what they hear enough to drop $199+ on a pair of Beats. Not everyone is listening to Tom Petty and Dave Mathews Band. If you don't like the headphones don't buy them, but the revenue numbers overrule your personal taste in music and sound.

 

[osofast240sx]

My guess is that if they just went to the local mall for an afternoon, they could find a hip white guy and a hip black guy for a hell of lot cheaper than $2.3 billion. Just saying.............

Take the hip white guy out of the equation, then take the hip black guy out of the equation. Now just look at their resumes as business executives. Not only will you see that they are more than qualified but very few in any industry have accomplished what they have.

 

[Benjamins]

The point being, building a billion dollar brand that drives sales at high margin should be commended. YOU may not like heavy bass in your headphones but there certainly are a heck of a lot of people who like what they hear enough to drop $199+ on a pair of Beats. Not everyone is listening to Tom Petty and Dave Mathews Band. If you don't like the headphones don't buy them, but the revenue numbers overrule your personal taste in music and sound.

If anyone knows how to build a Trillion Dollar brand that drives sales at high margin, that would be Apple. I don't think anyone on earth would agree AAPL needs any help in that department.

 

[DavidG328]

I'm just as shocked as you are that Apple doesn't make it's business decisions based on your interests alone.

Now lets turn the sarcasm off for a bit... Think about what you just said and ask yourself how many people do you think care about what you don't do?

"And the answer is....ding ding ding, no one!"