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Report: Revamped Siri to Be at the Core of Apple's New AI Strategy

needsomecoffee said:
Well I did not say I could manage Siri development. Did spend few decades managing a very complex, highly-technical, very capital intensive product line. My point WRT to John G. is that he was hired in 2018 to improve Siri. His background was perfect. Yet since his hire nothing has improved. Gotten worse in many opinions. If he had performed like that with our group, he would likely be out the door not managing Apple's new AI effort. Maybe he is great, and was hand-cuffed re: Siri. Maybe he and some other top-level Apple execs have lost focus on delivering high-quality, inspiring software solutions. I am fearful it is the latter. I hope not, but peformance history is a good predictor of performance future. Many folks give great meetings, and under-perform. It may be that Apple, since Jobs left, has focused on the former and John G. benefited from it.
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Well if you indeed manage a "capital intensive" product line, you're to be commended. That is the universal goal of every for-profit enterprise that ever existed in a capitalist environment. And by your own "capital intensive" metric, Tim Cook has been dramatically and demonstrably adept at running one of the largest (at times THE largest) corporations in history. Thanks for the affirmation of the validity of differing viewpoints.
 
victorvictoria said:
Well if you indeed manage a "capital intensive" product line, you're to be commended. That is the universal goal of every for-profit enterprise that ever existed in a capitalist environment. And by your own "capital intensive" metric, Tim Cook has been dramatically and demonstrably adept at running one of the largest (at times THE largest) corporations in history. Thanks for the affirmation of the validity of differing viewpoints.
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You seem to have some issues re: accepting that Apple might have some flaws. During my time in management we had a natural monopoly as does Apple via App Store etc. Our group was 110% of the corps profit year over year (yeah 110%). Over time we stopped making optimal decisions, and starting making decisions that optimized stock price -- and the piper got paid when the juice ran out. Not saying it is the same as Apple, but there can be a lot of "management rot" that occurs when cash is flowing and the walls are high. I cannot say that Apple is doing this, but there are signs that Tim may have optimized shareholder returns vs. LTV. If so, it is due to folks like John G. not getting taken to the woodshed for under-delivering because maybe "...he gives great meetings." I am sure you have similar experience as mine hence your insights, so you can at least see the signs that this MIGHT be happening.
 
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vipergts2207 said:
You’re really not understanding this, are you? Nvidia (or anybody really) could release something AI-based that topples smartphones wholesale as the piece of tech people interact with most frequently. Instead of people centering their tech lives around their smartphone, they could center it around whatever this revolutionary AI-device is.
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Sure, they could.
But if the AI pin and rabbit R1 are any indication, the smart phone is here to stay for a good while.
And that’s okay.
Have you ever considered that maybe people don’t want to center their digital life around something that’s not a smart phone? People seem to like smart phones, right now there’s not necessarily a need for any sort of replacement.
 
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NVDA said:
I'm on my third iPhone and have had Siri disabled since day one, 6+ years ago. Am I missing anything??
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You missed asking the time, you missed asking the weather, setting the alarm, what’s the day of the week……..you just missed out on these super efficient tasks.
 
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User 6502 said:
I think it’s optimistic to say that Apple has already ‘discovered’ AI. We shall see what they came up with at the WWDC, but I am not holding my breath, I doubt Apple will present something that can compete with GPT or Gemini.
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Apple’s done some good with AI in various software. They’ve just made a truly spectacular slow motion wreck of chat/Siri and Maps.

With that said, I do use Siri every day to make appointments, reminders, check weather, etc.

Siri’s a very shallow buddy (dog?). ChatGPT is the erudite sometimes wacky, dude I’d hang out with… as he absorbs my essence and plans to take over my life.
 
I doubt I'll turn Siri on unless it becomes super intelligent. I don't like talking to my phone
 
Lounge vibes 05 said:
Sure, they could.
But if the AI pin and rabbit R1 are any indication, the smart phone is here to stay for a good while.
And that’s okay.
Have you ever considered that maybe people don’t want to center their digital life around something that’s not a smart phone? People seem to like smart phones, right now there’s not necessarily a need for any sort of replacement.
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Have you considered that people want to center their digital life around whatever device makes their life the easiest and is the most useful for them? Currently that would be smartphones for most people. That will likely not always be the case. Point being that Apple is in a position to be toppled from their perch if they miss whatever the next thing is. If the next thing is AI, Apple is really not in a great position right now. We’ll see what happens at WWDC, but if what they have in store for AI has the same consumer value and reception as the AVP, then oof.

At the moment I see three potential outcomes.

1. Apple comes out with their own AI LLM chatbot that’s top tier. Obviously this would be the ideal for Apple.

2. Apple comes out with their own AI LLM chatbot that’s subpar or even downright awful. Apple would potentially be in some real trouble here.

3. Apple realizes that what they have can’t compete and they have to license something from another company. Not as bad as #2, but Apple would no longer be in the driver’s seat on their own product, a position they’ve spent many years forcing others into.
 
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antiprotest said:
This should have started at least 5-7 years ago. Then Apple might even be ahead now.

Tim Cook is the dumb brick.
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Why does Apple need to be ahead? What is "ahead"? There's always going to be something new coming along that is "ahead" of current players. it's a pointless goal.

The goal should be great, capable, useful. And Siri really can be in some cases.
 
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unregbaron said:
I only use Siri out of curiosity occasionally to see how bad it still is.
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Often, it's a matter of perception. We are spoiled these days. Siri does amazingly well with interpreting requests. The service has noticably declined over the past year or so, which is a shame, but it's also gained new skills. The next generation of Siri is going to blow our socks off!

I just want to see Apple get their act together and have synergy across ALL devices. It started with iPad not having the Calculator app, but then Siri on Apple TV and HomePod have different skills than on iPhone. It's supposed to be "ONE" Siri, and that's what Apple needs to fix.
 
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Siri is dead. Just use another name pls. And the iPhone already looks like a dumb brick compared to other phones that already integrate a ton of useful ai stuff
 
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vipergts2207 said:
Point being that Apple is in a position to be toppled from their perch
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What "perch"?

The majority of the world's smartphones are not iPhones. (Though in the US Apple is the dominant brand.)

In traditional small computer sales, Apple is fourth in overall units, behind Lenovo, Dell and HP.

This idea that Apple is some sort of monopoly (the way IBM was for a couple of decades, in enterprise computers) is just wrong.

Apple *is* more profitable than those other computers, in no small part by positioning itself as the aspirational brand.
 
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sw1tcher said:
It took them several weeks to see what was wrong with Siri and made it antiquated? I like what I’ve seen of Craig Federici and I don’t know much about John G. But if it took them till last year to find out that Siri needed to be redone and find out what was the matter with her, then both of them need to be fired.
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Way before AI, Siri has been inferior to google for years. In my view, Apple has been riding the coat tails of Steve Jobs for so long, they just got too complacent. I’ve been running ChatCPT and MS CoPilot, with the later being more fluid and natural. Apple needs a home run, and if they can get out of their own way, they may be able to turn things around. 🤷‍♂️
 
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AndiG said:
Siri is dead. Just use another name pls. And the iPhone already looks like a dumb brick compared to other phones that already integrate a ton of useful ai stuff
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What useful ai stuff would that be? Apples stock price depends on integrating AI into iOS now. They’ve put themselves into that position. Analysts are buying the bs for now…waiting til wwdc.

I guarantee you there’s nothing they announce at wwdc that will be useful or change the iPhone experience that results in any supercycle of phone upgrades.

You better believe Apple is under tremendous pressure right now to deliver this fantasy bs.
 
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