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Report: Revamped Siri to Be at the Core of Apple's New AI Strategy
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Which is why they are doing a top to bottom replacement. Current Siri is a poor indicator of where they are going with this.
Tim Cook is Apple's version of Steve BallmerA big I told you so from February 2023:
Apple and AI / LLMs [MERGED]
As much as people hate on it, Siri is critical to Apple’s future. It’s frustrating that so little is said about Siri from senior executives at Apple. Artificial Intelligence is hard but a company of Apple’s resources should be pouring not just millions but billions into developing Siri. Like...forums.macrumors.com
The dismissive responses in this thread are wild. 🤣
It's incredible how Steve Jobs acquired Siri in 2011 and Tim Cook had no idea what he meant by it until 2023. Apple is large enough that it can recover from this and catch up but they desperately need another visionary CEO.
Are you trying to imply that there is no right person to replace Tim Cook? Because if you are, then Apple truly is doomed if Tim Cook is the best they can do post-Steve Jobs.
Apple needs a visionary product CEO. My first choice would be Tony Fadell.
Yeah, for some reason Apple's stock app gave me the quote in CAD instead of USD and I did not notice that.😊
Nevertheless, Apple beware. There is a significant potentially existential competitor at your doorstep. You gotta think nVIDIA are planning to push hard and that push could come in the form of a handheld device.
You’re really not understanding this, are you? Nvidia (or anybody really) could release something AI-based that topples smartphones wholesale as the piece of tech people interact with most frequently. Instead of people centering their tech lives around their smartphone, they could center it around whatever this revolutionary AI-device is.
This is embarrassing
And they have done almost nothing with it. The API's are immature. The potential is certainly there but Apple has been waiting around for someone else to do the work for them.
Siri can’t even understand English. I took almost a year for Siri to understand “Hey Siri, play the song ‘CUFF IT’ by Beyoncé” 😂Let them remember about Polish, I don't know if it's real that Siri finally may do understands something in my language
There’s never gonna be another visionary CEO. Steve Jobs didn’t come from the tech industry because it barely existed until he helped create it along with many other people who would never be given decision-making power in today’s tech industry
The tech industry has been taken over by frat boys, grifters, con artists, narcissists, sociopaths, nepo babies, silver spoon Harvard grads, and MRAs.
People like Mark Zuckerberg, Sam Bankman-Fried and Sam Altman are the only people who will have power in the tech industry going forward
It’s over.
Well I did not say I could manage Siri development. Did spend few decades managing a very complex, highly-technical, very capital intensive product line. My point WRT to John G. is that he was hired in 2018 to improve Siri. His background was perfect. Yet since his hire nothing has improved. Gotten worse in many opinions. If he had performed like that with our group, he would likely be out the door not managing Apple's new AI effort. Maybe he is great, and was hand-cuffed re: Siri. Maybe he and some other top-level Apple execs have lost focus on delivering high-quality, inspiring software solutions. I am fearful it is the latter. I hope not, but peformance history is a good predictor of performance future. Many folks give great meetings, and under-perform. It may be that Apple, since Jobs left, has focused on the former and John G. benefited from it.
🤣 Quite the leap there where I'm just pointing out how Apple fell behind on AI to you thinking I want to fire Tim Cook.
Sorry if I hurt your feelings. Please don't send these people after me
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And is a direct result of Cook's lack of understanding the technology field.
Siri will never improve until Cook is gone. The improvement will end up just like the car, never completed.
That was Jobs' company. Cook is we will strive to extract the most money from our customers as possible and hope they don't wake up anytime soon to our poor performing software and keep buying our hardware.
Just bring back Scott Forstall and Bertrand Serlet, please..
I wish Apple had the conviction to say "I think AI in its current form is a bunch of overhyped BS and we are not going to jump onto this bandwagon" and stick to their guns. And then years later when "AI" goes the way of Adobe Flash, we can look back and realise that Apple was right all along. Rather than pepper their ads with "AI" just to pacify shareholders.
Apples Ai will only be as good as its ability to write Mac specific code without botching it up like all the other AI models do. If Apple isnt going to nail that on day one it doesnt deserve to brag about AI or whatever marketing name it will call it. Because you know they are not about to be lumped in with every other AI in every other device.
I’m thinking the holding pattern and even issues the last couple of years have been to launch something much much bigger, and I would wager that next releases at WWDC are it. Apple servers, chips doing things on device, and OS/software, this is what they’ve been aiming for