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Yes, then you have no complaints. Good. But many customers are not happy, and they have a right to express their opinions without being shut down by the notion that they do not know better than Tim Cook.
I do have complaints. I hated being sandbagged when under Steve Jobs MacProject then later Aperture were killed after Apple had enticed me into building enterprise-critical workflows around them. And years later deprecated Aperture remains more reliable than Photos.
 
If it works, it'll be nice - I still remember how good their on-device voice recognition was before Siri.

I'm highly skeptical about improving Siri though - it's based on ancient tech. ML/AI has had many major revolutions in tech and architecture since it was built, and trying to add new features to it, is like running Windows 3.1 on top of DOS.
 
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I'm entrenched in the Apple ecosystem, but Siri has NEVER understood my plain american english accent!! Google gets 99% right, but Siri less than 30%. I HAVE to stay on iPhones because of the macs/iPads/ 4 iPhones, watches,Homepods, & Apple tv's in my house, but it's been frustrating. Check out the Curb Your Enthusiasm clip from this season on "Siri" , it matches my experience.
 
Apple apparently fears the iPhone becoming a "dumb brick" compared with other technology.
I call BS on this statement.
Apple has been including neural processing units in their SOC’s since 2017.
Every single Apple Silicon Mac has a neural processing unit.
Just because the play the waiting game on stuffing AI in software these last couple years, doesn’t really mean anything.

Nobody is saying Apple just discovered it ... they have under resourced it.

nVidia's market cap exceeds Apple's. That could turn into an existential threat to Apple.
nVidia doesn’t even make the same product as Apple, so no.
 
So, we gonna hear that, to run "Revamped" Siri, A18 pro SoC is needed.
No, because when it’s announced next month, there will be no A18Pro.

Also, the neural processing unit just got a major upgrade in both the A17Pro and M4, going from 17 and 18 TOPS in the A16 and M3, up to 35 and 38 TOPS on the A17pro and M4.
It’s very unlikely the A18 will increase as dramatically.
In fact, if M4 is a preview of A18 it literally might only go from 35 to 38.
 
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A big I told you so from February 2023:

"Siri is critical to Apple’s future."


The dismissive responses in this thread are wild. 🤣

It's incredible how Steve Jobs acquired Siri in 2011 and Tim Cook had no idea what he meant by it until 2023. Apple is large enough that it can recover from this and catch up but they desperately need another visionary CEO.
 
To all the people saying Apple's AI efforts will bomb, or fail, or that Siri is too far behind - Some of you may not be old enough to remember, but when Microsoft announced the first Xbox, the overwhelming sentiment at the time was "Xbox will bomb, Microsoft is too late to the game." (at the time, Sony and Nintendo owned that space). Look at Xbox now. A lot of detractors sound the same to me as those guys that thought Xbox had no chance to catch up to Sony and Nintendo. No matter what happens or how this plays out, I look forward to a new, more advanced Siri in the near future and in the years to come.
 
He's a bean counter who only cares about stock performance, which has been subpar the past two years. Trailing the QQQ and an absolute joke compared to META and MSFT.
Unnecessarily mean comment. I guess you might be right about the stock in the recent past but AAPL has outperformed META, and definitely QQQ over the last 12 years that Tim has been CEO.
 
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Nobody is saying Apple just discovered it ... they have under resourced it.

nVidia's market cap exceeds Apple's. That could turn into an existential threat to Apple.
Apple’s market cap is actually about 600 million bucks more than nVidea. Not saying your point is wrong, just incorrect on that one point.
 
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The biggest issue is the App Store. Apple is pouring resources into protecting it and it's hurting other products like AI development and iPadOS. Why do you guys think Apple doesn't want macOS on iPad, despite iPad having more than enough fire power to run macOS? Because if it allows that, you don't need the App Store. And that hurts revenue.
 
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I call BS on this statement.
Apple has been including neural processing units in their SOC’s since 2017.
Every single Apple Silicon Mac has a neural processing unit.
Just because the play the waiting game on stuffing AI in software these last couple years, doesn’t really mean anything.


nVidia doesn’t even make the same product as Apple, so no.
Maybe you should talk to Nokia and RIM about how Apple didn’t use to make phones…
 
I have a feeling we can expect planned “limit your expectation before the announcement” leaks from “not” Apple in the near future.

Unless SirAI really is that innovative.

However, with the recent news that Apple realized just last year how immensely important it was to catch up, I’m wondering how far they could’ve come in that short period of time. Especially considering Siri is hardly a foundation to be built upon. Apple themselves has said this in the past if I recall. The way it was initially built has limited its evolution.
 
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The biggest issue is the App Store. Apple is pouring resources into protecting it and it's hurting other products like AI development and iPadOS. Why do you guys think Apple doesn't want macOS on iPad, despite iPad having more than enough fire power to run macOS? Because if it allows that, you don't need the App Store. And that hurts revenue.
I use my phone all day every day but I can’t tell you the last time I browsed the App Store. I know everyone is different, but I personally am never scouting for apps. I have a feeling this is a massive majority. Maybe I’m wrong.
 
I think some people are underestimating the revolution of a GPT-powered Siri.
Home.app could take a huge leap, with the ability to be more conversational and control multiple accessories at once etc. Siri will have direct access to all the other data in the Apple ecosystem: contacts, calendar, health, mail, web browsing, etc. Apple's silicon will enable local processing so these advanced queries can be handled with more security and privacy than most competitors who don't control the chip design as closely.

Going out on a limb saying this, but this could be a monumental WWDC.
 
It took them until last year to notice Siri was antiquated, seems Apple’s executive is antiquated as Siri is utter crap, rarely gets things right. The sceptic in me holds little hope but is prepared to be surprised, somewhat.
 
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