Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
To put that into perspective, 400,000 units is less than the average number of iPhones that Apple sells each day. If suppliers are expecting enough parts to make only 130k to 150k headsets in 2024, that’s minuscule.

Those micro OLED panels are super expensive, maybe even more so than Apple imagined. The mainstream version of this headset will go with less expensive panels for sure.
Something tells me Apple will not go for anything less than micro OLED. Either the price of the micro display goes down or someone else can offer Apple alternative resources. But it will be micro OLED or nothing. Why? Because it is the most important integrated part of the design and experience.
 
  • Like
Reactions: Richard700
- The price.
- The discomfort of prolonged use or the impossibility of prolonged use (battery).
- People having learnt to be wary of first-generation products.
- What's the killer application?
- you will be surprise how much people willing to pay for new experience (not the disappointing kind of Meta Quest experience).
- how do you know? do you use it yet for more than 2 hours? battery tech is everchanging, besides you can always use it endlessly with power outlet.
- not when every single person who tried this on demo praise it for something otherworldly new experience.
- VisionOS. When you get the platform right, everything else is the killer apps.
 
  • Like
Reactions: ErikGrim
When I use a mouse, I have at a minimum three unique inputs I can effortlessly give at any one location. I obviously haven't tried this thing (and am biased, it seems extremely DOA in my opinion), but i can't for the life of me understand how using your eyes is more efficient than a mouse for most tasks given the extremely limited input. Extra so for a keyboard- how is looking around at various menus a faster use of my time than launching a macro or keyboard shortcut?
Why would you not use the keyboard with the headset? I would. Can’t stand typing on touchscreens, let alone virtual keyboards floating in the air!
Back to why eyes/mouse topic, keep in mind that the mouse usually has three buttons, whereas with hand gestures you can have a huge number of different ’clicks’. The limit is the creativity of Apple’s devs and third party devs.
 
  • Like
Reactions: ErikGrim
Can you lie down while having this on? If not, not gonna get it. Wanna watch stuff while in bed.
 
  • Haha
Reactions: Basic75
I'm not sure if a 3500+ USD device with (often) personalised prescription lens inserts will work for in-store pickup.

According to Gurman it may be required. The three components come in different sizes and require a custom fit to get a light seal and correct lenses, if necessary.
 
Bottomline: Apple Vision Pro will not be cheaper. Apple is taking a big risk with the asking price.

F0KHtQfX0AA8pCp
 
Can you lie down while having this on? If not, not gonna get it. Wanna watch stuff while in bed.
Yup. They literally show someone lying down in the announcement video. And looking at photos/videos of the band, it seems very comfy too.

I already lie down sometimes and watch stuff on my iPad. But my ceiling turning into a huge screen? Absolute game changer.
 
As this device is only being sold in the US initially, I have no doubt the 'scalpers' will be out in force. When one of the latest iphone's was released, there was a news article about how a middle man was buying as many as he could from Apple stores in London and then selling them on to customers in India for treble the price. If there is money to be made someone will find a way to make it.
 
Bottomline: Apple Vision Pro will not be cheaper. Apple is taking a big risk with the asking price.

Considering the rumored Bill of Materials and all the money they spent on the near-decade of development, many financial analysts feel $3500 is about a "break-even" price and it would have needed to be closer to $5000 to recover Apple's usual hardware margins.

And they likely would have still sold five figures worth in 2024 if they had priced it at $5000.
 
Make it $350 and I will buy one. :D

Even at $350 I would skip it, since I have no use-case that fits it. :)

But I am not going to dismiss it out of hand at any price just because it is "not for me". (And for the record, I can comfortably afford it at $3500 so if I did have sufficient use cases to own one at that price, I would).
 
Why do you think there won't?
Because it’s $3500 for an entry in a product category that‘s struggling to establish itself at a fraction of the price.

The number of people in this thread who seem to think people will spend any amount of money asked of them just because it’s Apple baffles me. There weren’t enough people willing to spend $399 to make the OG HomePod a success and it had obvious use value and sounded great. I also seem to remember Apple struggling to sell their $10,000 gold Apple Watch Edition. So why would anyone spend $3500 to wear a headset that at present doesn’t seem to do much more than let you use the same apps you can already use in iOS/macOS/appletv in a VR headset?

Don’t get me wrong, I own a Quest 2 and a PSVR and love them both, but their primary value is for games, and Apple didn’t really signal that games would be a priority here (and even if it were, $3500 for a game console is a bit much). They did talk about watching movies and TV shows, but while watching content in a VR/AR environment is cool, the novelty wears off quickly. Browsing the web in VR also gets old fast and I can’t imagine looking at pictures or using FaceTime will be any different.

I won’t be surprised at all if Apple cracks the code on VR and comes up with an application that makes Vision a must have device, but they haven’t done it yet. Right now they have a spectacular headset with no killer app that they’re planning on selling for $3500 a pop. Im definitely in the market, but I’ll do what I expect most people are planning to do and wait for a more affordable option...or pick one of the $3500 units up at Best Buy in a year for a fraction of the price like I did my OG HomePods.
 
You
In recent years the launch of nearly every new Apple device is followed within a month or two by a news item saying Apple are having to scale-back expected production for one reason or another. I'm at least 50% sure by now that this is just a marketing-ploy to encourage panic-ordering from the type of people who went on toilet-roll buying-sprees at the start of the pandemic.
You know the past couple of years included a pandemic-induced supply chain crisis that genuinely affected the manufacture and distribution of Apple products right? And I think part of what made panic buying possible for things like toilet paper is the fact that toilet paper doesn’t cost $3500 a roll.
 
Why do so many people have such difficulty understanding that it’s almost irrelevant how much this first unit, or even the next few, sells?
I disagree. How well the first interation does will decide whether AR/VR takes off or becomes the next Edsel. The Vision Pro is long on promises, been hyped up as the next big thing. If it sells enough to get positive word of mouth, it could be January 24, 1984 all over again. If it doesn't sell well, it might be back-burnered for 20 years like the Newton.

Survival of Apple's VR/AR hinges on how well the Vision Pro sells.
 
  • Like
Reactions: Surf Monkey
You

You know the past couple of years included a pandemic-induced supply chain crisis that genuinely affected the manufacture and distribution of Apple products right? And I think part of what made panic buying possible for things like toilet paper is the fact that toilet paper doesn’t cost $3500 a roll.

Sure. But the pandemic also provided a temporary context in which a device like this made sense for a large number of people, many of whom wouldn’t have balked at the price simply for the telepresence aspect. In my opinion the Vision Pro was a bet that that context would continue into perpetuity. But that didn’t happen and now Apple is strapped with a product that makes far less sense in a context where people are seeking more real-world interactions, not less.
 
I got the iMac G4 the first day, iPod first day, iMac G5 the first day, the iPhone first day, the iPad first day, Apple Watch first day, Mac Pro first day (2006 and 2013), the Mac Studio first day, so I'll try to buy this the first day but it looks like I'll have to go get it fitted and my Apple Store is tiny, packed, and an hour away. Everyone always said I was dumb for buying 1st releases but they worked fine until I upgraded and I got use out of them. The only real dud was the iMac G5 which they lost money on the amount of times I had to bring it in for AppleCare service and replace logic board. For those of you buying to hold and sell in 20 years I'm pretty sure the battery back is going to be separate so the actual vision won't explode 😂
 
Bottomline: Apple Vision Pro will not be cheaper. Apple is taking a big risk with the asking price.

F0KHtQfX0AA8pCp

Do you think Apple will treat Apple Vision Pro as a Mac? That would be very much out of line based on their last hardware releases aka iPhone, Ipad, Apple Watch...

I very much doubt you will be able to spec it out much. PERHAPS you can choose storage and the RAM is doubled on the bigger SSD options like on the iPad Pro. (But this is not advertised much)

My guess is 8gb and 16 gb on 1tb+ options. (or 16gb and 32gb)
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.