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I don't know what Apple might do with the TV, but if it's at a decent price, then it will sell well. If it's not, then it won't.
 
Don't be so sure. See here: http://www.itvplc.com/about/history/

I'm not really sure a company that has built up its brand will be so quick to part with their name no matter what is offered.

iPhone was different because the history of the name and the brand association wasn't even remotely what iTV is.

And personally (my own opinion) is that it's annoying whenever an obstacle comes up that people automatically assume that since Apple has 80B they can just "buy" whoever they want or get their way. It definitely gives leverage - but it's not a free pass.

And these same people were against Microsoft buying there way into something, but if Apple does it it's great.
 
so what is the current business model for TV?

NBC pays producers and directors and actors to create a show (check "30 rock" is created)

Next NBC has a contract with a cable provider (Time Warner, Comcast) to host NBC and "30 rock" at 8pm on some specific day of the week.

Consumer pays Time Warner and Comcast.

It's a bit more complex than that. You forget about ad time, product placement, ratings etc
 
Couple of thoughts...

1. Wasn't there a rumor of Apple working with Sharp on new LCD units for iPad? I see many Sharp sets in BestBuy and Costco with the Samsung sets demoted to the second row or further. Also, with Sony dumping their LCD partnership with Samsung, could it be that Samsung is drying up a little?

2. Maybe the breakthrough "remote" idea that Steve had (GRHS) was a long stick with a finger tip on it so you can swipe/tap your iTelly from the EZ chair. Forget the little remote, it's hard to lose a 12 foot stick with a finger on the end in the cushions. :) Multi-packs of iLance 'styluses' for 20£ in varied colours!

http://www.dtail.com/2011/09/itableous-table-looks-like-a-large-iphone-4/
 
It wont be called iTV or anything of the kind as they'd need to change the name of it for the UK.

Apple don't change the names of their products or services for different regions, its not how they operate.

http://en.wikipedia.org/wiki/Linksys_iPhone
http://en.wikipedia.org/wiki/Linksys_iPhone#Apple_iPhone_and_trademark_dispute
http://en.wikipedia.org/wiki/Fujitsu_iPAD

3820901784_75b52f3934_z.jpg


box_airport_extreme.jpg
 
Oh look an iDevice that already exists under the original brand name. No thanks. I'll take the original hooked up to my HTPC. Not even close. Sammy and Panny already dominate the market. Hope Apple's TV isn't a 16:9 rectangle. By their logic it would be blatantly copying an existing design.
 
Oh look an iDevice that already exists under the original brand name. No thanks. I'll take the original hooked up to my HTPC. Not even close. Sammy and Panny already dominate the market. Hope Apple's TV isn't a 16:9 rectangle. By their logic it would be blatantly copying an existing design.

OH. you mad?
 
They'll just buyout Hulu and integrate it into iTunes and there we go... content...
 
Not even near.

If Apple makes an offer that is so high that the ITV CEO would be fired if he doesn't accept, then the offer will be accepted. A billion dollars, one third of ITV's market caps for the rights to use the name "iTV" should do it easily. Not that it would be worth that much.
 
If Apple makes an offer that is so high that the ITV CEO would be fired if he doesn't accept, then the offer will be accepted. A billion dollars, one third of ITV's market caps for the rights to use the name "iTV" should do it easily. Not that it would be worth that much.

With their very mild success in the TV space with the AppleTVs up to now, you have to wonder if they would even be willing to spend the money to rebrand the offering.

Could end up being a huge loss just to get a name for something that might just end up as a "2nd hobby".
 
I honestly think that the Apple TV is going to suck. They will jack up the price for the experience and lock you into the iTunes store and not let you play like Plex and others do. LCD/LED technology is far greener than Plasma but pales in visual quality and proper motion playback. Just watch whatever blockbuster they are demoing on at Best Buy and watch the motion of the actors. They look like they are moving like they were shot with a BTS camera.
 
With their very mild success in the TV space with the AppleTVs up to now, you have to wonder if they would even be willing to spend the money to rebrand the offering.

Could end up being a huge loss just to get a name for something that might just end up as a "2nd hobby".

I agree. I don't see the new Apple TV be successful. I don't see how they can change the market. They could add Siri to the TV, but that would be stupid. Using a remote is faster than talking to the TV.

Let's just hope it's not overpriced, because if it is, it will not be successful.

But, I hope Apple surprises us.
 
Okay, I've done a lot of thinking on this and I think I have a pretty decent idea of what's going to happen.

Apple's going to release a home entertainment device that will not be called "Apple TV" nor "iTV", but something different. Because this device will not really be a "TV" but a new kind of device that we use in our living rooms that essentially replaces our TV sets. I'll refer to it as "iDevice".

There will probably be no physical inputs. No component, no HDMI. It will require very minimal setup. Plug in power and start using!

It will be minimal, VERY sleek and VERY thin... absolutely gorgeous. It'll come in two or three sizes. 35-ish, 50-ish and perhaps a larger one. Very simplistic and familiar user interface.

Apple will likely strike an exclusive deal with a cable provider such as Comcast, to deliver content deals to users in terms of data consumption rather than in channel volume (for example, Monthly 100 GB plan for $20, perhaps).

To many people's surprise, it will be very competitively priced (the way iPad's price shocked people). Apple wants a LOT of people to buy this immediately to create that large ecosystem that's irresistible to developers, networks, etc.

Other attractive features will be:
-More capable standard remote, also iOS devices as dynamic controllers
-An app across all of your iOS devices that allows you to curate and view content. All around support for iOS devices in various respects.
-HD FaceTime from the living room.
-Tons of new HD games (multiplayer, online, etc) that are designed to work via airplay on the "iDevice" controlled with iPhone, iPod touch, and iPad. Will be a awful blow to consoles.
-Optional Siri control (little mic built into the standard remote)
-Wireless everything. No more set-top boxes. Will make every other setup look clunky, ugly, and ancient.
-Possibly HDMI to AirPlay dongles to allow other devices to stream to it, but we can expect many more devices to begin having airplay built into them to support the iDevice, such as speaker systems.

Other companies will have no chance of competing early on because:
-No integration with iOS devices.
-No way to provide content cheaply like what Apple's exclusive deals allow.
-Apple's going to patent a bunch of their clever design choices that sets them apart.

Ultimately, it's going to be huge, forever changing home entertainment.


*Must also add, that like every huge Apple product release, there will be a ton of naysayers who don't "get it", but eventually they will, well, get it. :)
 
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Okay, I've done a lot of thinking on this and I think I have a pretty decent idea of what's going to happen.

Apple's going to release a home entertainment device that will not be called "Apple TV" nor "iTV", but something different. Because this device will not really be a "TV" but a new kind of device that we use in our living rooms that essentially replaces our TV sets. I'll refer to it as "iDevice".

There will probably be no physical inputs. No component, no HDMI. It will require very minimal setup. Plug in power and start using!

It will be minimal, VERY sleek and VERY thin... absolutely gorgeous. It'll come in two or three sizes. 35-ish, 50-ish and perhaps a larger one. Very simplistic and familiar user interface.

Apple will likely strike an exclusive deal with a cable provider such as Comcast, to deliver content deals to users in terms of data consumption rather than in channel volume (for example, Monthly 100 GB plan for $20, perhaps).

To many people's surprise, it will be very competitively priced (as the iPad's price did). Apple wants a LOT of people to buy this to create that large ecosystem that's irresistible to developers, networks, etc.

Other attractive features will be:
- An app across all of your iOS devices that allows you to curate and view content yourself. All around support for iOS devices in various respects.
-HD FaceTime from the living room.
-Tons of new HD games (multiplayer, online, etc) that are designed to work via airplay on the "iDevice" controlled with iPhone, iPod touch, and iPad. Will be a awful blow to consoles.
- Optional Siri control (little mic built into the standard remote)
-Wireless everything. No more set-top boxes. Will make every other setup look clunky, ugly, and ancient.
-Possibly HDMI to AirPlay dongles to allow other devices to stream to it, but we can expect many more devices to begin having airplay built into them to support the iDevice, such as speaker systems.

Other companies will have no chance of competing early on because:
-No integration with iOS devices.
-No way to provide content cheaply like what Apple's exclusive deals allow.
-Apple's going to patent a bunch of their clever design choices that sets them apart.

Ultimately, it's going to be huge.


*Must also add, that like every one huge Apple product release, there will be a ton of naysayers who don't "get it", but eventually they will, well, get it. :)

I don't know. Microsoft came out with Xbox 360 and Kinect and that does pretty much everything you listed.
 
I don't know. Microsoft came out with Xbox 360 and Kinect and that does pretty much everything you listed.

Except XBox 360 is a separate unit from the TV and the voice control is much worse then Siri. iTV will be beautiful, thin and 100% self contained.
 
I don't know. Microsoft came out with Xbox 360 and Kinect and that does pretty much everything you listed.

Works with iOS devices? No wires? Airplay? Sleek super thin display? Special contract with capable provider and networks? Siri? Cheap iOS games?

Damn, didn't know xBox 360 did all that.
 
Except XBox 360 is a separate unit from the TV and the voice control is much worse then Siri. iTV will be beautiful, thin and 100% self contained.

Separate unit, yes, but when it breaks, you only have to replace that unit and not the whole TV. Plus, it cheaper than a TV.

Voice control on a TV is a gimmick. Trust me. It takes longer to say "Play [insert movie title]" than just pressing play.

----------

Works with iOS devices? No wires? Airplay? Sleek super thin display? Special contract with capable provider and networks? Siri? Cheap iOS games?

Damn, didn't know xBox 360 did all that.

Only Apple devices work with iOS.... Yeah, Xbox 360 is wireless, only thing that is wired is Kinect. Controllers are wireless too. Verizon has FiOS on Xbox 360. And Xbox 360 have better games than cheap iOS games.
 
Separate unit, yes, but when it breaks, you only have to replace that unit and not the whole TV. Plus, it cheaper than a TV.

Voice control on a TV is a gimmick. Trust me. It takes longer to say "Play [insert movie title]" than just pressing play.

----------



Only Apple devices with with iOS.... Yeah, Xbox 360 is wireless, only thing that is wired is Kinect. Controllers are wireless too. Verizon has FiOS on Xbox 360. And Xbox 360 have better games than cheap iOS games.

Okay. Not going to waste my time arguing with you about this. You're just one of those people who has to see it with your own eyes to believe it.
 
Okay. Not going to waste my time arguing with you about this. You're just one of those people who has to see it with your own eyes to believe it.

Well, it hasn't come out yet. If they do something new, then they might do well. If they just copy Kinect, then it won't do well.
 
There will probably be no physical inputs. No component, no HDMI. It will require very minimal setup. Plug in power and start using!

If it comes lacking inputs...for one, I wouldn't be TOO terribly surprised, and two, it'll probably flounder and die on the market.

You can pretty much assume that if they do indeed release a TV, then the 45" model will probably run somewhere in the $999 ballpark. Expensive, but not prohibitively so. For a TV that's bound to appeal to tech enthusiasts, that's an easy price to swallow.

But there's one problem there. It's a TV bound to attract the tech enthusiasts. Most families are used to spending $550 for a cheap, but good enough 45" TV from Wal-Mart. You might have a few people who'll buy one, but most of the sales will probably be from the tech heads.

But wait? What's this?

No jacks? No HDMI? So that means they can't hook up their receiver to it? Can't hook up a Blu-Ray player? Xbox360? The hell?

Oh. Well. They can talk to it. And it plays high def iPhone games. I guess that makes all the sacrifices worth it. I mean the speakers are good enough. Sure would be nice with a subwoofer, though.

Yeah. Right. The tech enthusiast crowd will snub the thing like a sewer dipped roast beef sandwich. And the mom and pop bunch? It'll probably sell a bit on brand recognition, but if YOUR Apple TV ends up being THE Apple TV, it's almost guaranteed DOA.
 
You really think anyone in Europe is going to turn down 3 Billion Dollars in the middle of a recession? I think it would be negligent of them to do so if both ITV and Apple were happy with the deal.

Erm? Yeah mate, because of a recession the share holders will agree to sell the entire business to Apple just so they can use the name :rolleyes:
As I said already, it's not up to Apple or ITV if one can buy the other, it has to be APPROVED FIRST!
 
-Tons of new HD games (multiplayer, online, etc) that are designed to work via airplay on the "iDevice" controlled with iPhone, iPod touch, and iPad. Will be a awful blow to consoles.

It'll probably be a blow to the iPhones battery life too ;) they'll have to work on lower power wireless connectivity.
 
-Tons of new HD games (multiplayer, online, etc) that are designed to work via airplay on the "iDevice" controlled with iPhone, iPod touch, and iPad. Will be a awful blow to consoles.

Also, there is no way that concept is going to be an awful blow to consoles. Controls on an iDevice are horrible compared to controls to say a PSP.
 
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