Well, to be realistic if consumers had an LCD choice other than the 11 or SE you would see the sales. It's not like SE and 11 sales are tanking right now in the least.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Reports of Lackluster iPhone 12 Mini Sales Corroborated By Supply Chain Sources
- Thread starter MacRumors
- Start date
- Sort by reaction score
Well, to be realistic if consumers had an LCD choice other than the 11 or SE you would see the sales. It's not like SE and 11 sales are tanking right now in the least.
Nobody wants a phone anymore. They just want a big-ass personal computer in their pockets to consume as much of the internet as possible. I happen to love my 12 mini.
There’s lots of people here who think that because they want a small phone everyone wants a small phone....
I have the 11 pro and I personally wouldn’t want to go smaller. Or for the max but that’s my own personal preference.
the people who shout the loudest aren’t always correct, but are entitled to their opinion and they have their option.
for those complaining about price, I imagine it’s set by technology and specs not just size. It’s already £100 cheaper than the same specced 12
I have the 11 pro and I personally wouldn’t want to go smaller. Or for the max but that’s my own personal preference.
the people who shout the loudest aren’t always correct, but are entitled to their opinion and they have their option.
for those complaining about price, I imagine it’s set by technology and specs not just size. It’s already £100 cheaper than the same specced 12
Last edited:
obviously. What does Apple expect with putting inferior camera tech in the 12 Mini. Should have made the phone very slightly larger to include the 3rd lens & slightly more battery.
I loved my 12 Mini’s form factor. However, i returned it because of the camera quality. It’s horrible compared to my 11 Pro. I need the ability to zoom more than 1x optically for videos & pics of the kids playing sports, goofing around, spying in the neighbors, etc...
I loved my 12 Mini’s form factor. However, i returned it because of the camera quality. It’s horrible compared to my 11 Pro. I need the ability to zoom more than 1x optically for videos & pics of the kids playing sports, goofing around, spying in the neighbors, etc...
I agree. It's 6% who would have otherwise not bought an iPhone.
I like the Mini. The problem is that I always inherit my girlfriend's old iPhone when she upgrades to a new one. I just received her 3 years old iPhone X and it is perfect, still many many years of useful life. If I had to buy an iPhone now, it would have definitely be the Mini. The problem is that many people are now used to bigger screen so the first impression when you see the Mini is that it is too small but probably after a few days you get used to it and start appreciating the convenience of having to carry all day a smaller phone. This is especially true for man, who carry their phone in the front pocket.
I'm not sure. Basically everybody here who has reported having bought the Mini already owned an iPhone. What might have happened is that those who bought the Mini might otherwise have waited longer to buy their next iPhone. So instead of having bought a new iPhone after four years, they now bought one after two years. Thus maybe Apple would have sold 3% less iPhones this cycle without the Mini.
I expect a 13 mini. From a business, that 6% of sales is actually 6 percent of total revenue and total profit. Not selling them would cost Apple real money. 6% means they are selling millions.
If they add touch ID, maybe lots more hold-outs would get one (even if it's a smidge too big). Tried face ID and don't want it. Sticking with SE2016 until then.
I spend most of my time at home these days, and I rarely even touch my phone. For me buying a phone now makes very little sense. But buying a phone with faceid makes zero sense.
Hopefully Apple will stick with the Mini as a niche product, as they completely own the small/compact phone market now. That 6% so far is still millions of £££ in profit. They are a 2 trillion dollar company so have the resources to keep different product lines going to please everyone.
People who don’t have the mini aren’t leading a full and meaningful life. If you want to succeed, get the mini. 
It’s great. I hope Apple offers it next year.
It’s great. I hope Apple offers it next year.
Then we would have a very minor screen difference between a 6.1” 12/12 Pro and that 5.8” “mini”. So I think Apple made it 5.4” on purpose, not to sabotage the sales of iPhone 12.
the mini needs time because now the average consumer thinks Bigger Screen = Better Phone... 1-2 more years
imo the mini is the best iPhone ever made, perfect form factor
imo the mini is the best iPhone ever made, perfect form factor
But it is not like it is money they otherwise wouldn't get. I don't know if 6% is enough to merit a future mini line. I sure hope so, but I imagine Apple produced much more than 6% of the iPhone 12 line as mini's. I think it is also a safe assumption that it has the thinnest margins.
Agree completely. I really wanted the 12 but I found the mini too small and the 6.1 too big. So stuck with my XS.
If the sales are so lackluster, why is there no hard sales numbers/quantities available? and why is the iPhone mini so talked about if none are selling. This all points to a classic campaign to undermine potential buyers of the iPhone Mini. Phone size has become a very personal and ego based opinion. Why are people that like big phones constantly trying to tell us that small phones are bad and big phones are better? My view is that admitting you like smaller phones is saying you don't want to have that digital distraction lifestyle, while big phone users are embracing that lifestyle. It's a battle/debate of lifestyle.
Mini Vs. SE 2 is not a valid comparison at all for the size. SE 2 is just an iPhone 8 with an A14. The camera system alone on the Mini and the screen just makes it worth it over the SE 2.If you want an iPhone 12 and upgrading from a X, XS or 11 Pro, and not a fan of the size increase Mini is a pretty good choice.
Exactly. Just because *you* want a small phone doesn’t mean the rest of the world does. Not everyone is cut out for market and demand analysis. There’s a reason Apple has been making bigger devices... they sell really well. If that wasn’t true they’d reverse course.
I do as well! I went from Xs to 12 Pro to 12 Mini for the exact same reason. Not a huge fan of the boxed design as well.
I just don’t think the market is as big as some expected. I downsized from the max to the regular pro and I love it. The old max was too awkward to handle and I couldn’t imagine an even bigger one. But I still think it’s a smaller segment of the market.
I think if Apple does include touch ID in the future alongside face ID, it probably will only be on there more expensive/larger phones, I don’t see the Mini receiving touch ID in addition to face ID. The reason is, It would only increase the price point, and I think partially the idea of the Mini, is to keep it semi-affordable under the more expensive iPhone models.