Keep reading the comments section...they are here.
12 Pro Max!
Apparently people really want a small large iPhone, with all the trimmings. People are fickle. When people look at the 'small' iPhone, they see 'small', and in a country that invented the SuperSize menu, and thinks nothing of eating a 20-ounce steak, and a 'Blooming Onion' with desert, small just isn't going to happen... Why drive a small car to get groceries when you can drive an Escalade!