Where did all the people complaining about "big phones" and "if only Apple made a smaller phone, I'd buy it" vaporize to?
I think a lot did buy it or have plans to buy it when their cell plans allow for an upgrade. Or are holding off, holding onto older phones, waiting to see what happens with the economy. We had a pretty healthy comments section for the Mini here.
I hope Apple doesn’t jump the gun and assume too much based on current stats. There are people who were affluent only a year ago sitting for hours in food distribution lines right now. There are people who will prefer the SE for now because it has Touch ID. There are a lot of unusual mitigating factors due to this extended but temporary pandemic-induced situation that are impacting the success of the Mini in ways that would not ordinarily apply.
Apple also did some things that inadvertently sabotage the appeal of the Mini. There was the fact they released it well after the regular 12. People who were on the fence to begin with would naturally go for the option available first and see how it goes.
PWM took a few fans out of the running, based on comments I’ve seen. Not everyone among the general public will know what exactly pwm is or that it’s what is causing their eyes to hurt. They will think it’s just eye strain from the smaller display.
I’m pwm sensitive and sampled every release this year and can say there is a difference in the impact of pwm from the Pro Max and Pro and regular 12 vs the Mini. The pwm from the mini has the strongest impact among this year’s lineup and I can’t use the Mini for terribly long without feeling like I’m being punched in the eyes. Yeah, the ache is that bad.
I keep the phone for the small size to use for voice calls and short texting when I will be out and about. I can’t really web surf or compose long posts or emails on that display. And if it were to be my only phone I would have to return it.
I’m not saying that the appeal of a Mini iPhone isn’t somewhat niche compared to the new larger standard. But there are factors upon its release that have carved some people out of the niche that would otherwise have found this phone ideal. I think over time, some of these factors will drop away. And Apple itself can address other issues like the pwm impact of the display and tweak the marketing. More efficient processors and more efficient batteries can help alleviate battery concerns for some customers in the future.