They didn't fix the storage pricing. They cut down the two most exorbitant cash grabs on their product catalog and left the base and next level up unchanged. It's clever cutting pricing on your two least purchased items and getting a lot of pub for it, but until they touch the stuff 90% of the people buy, it's all show.
If Apple had "courage", the base/upgrade would look like this.
MBA - RAM 8GB, 16 GB +$100 (currently is 8, 16 +$200)
MBA - SSD 256GB, 512 GB +$100, 1TB +$200 (currently is 128, 256 +$200, 512 +400, 1TB +600)
MBP - RAM 16GB, 32 GB (+150 when available) (currently is 8, 16 +$200)
MBP - SSD 512GB, 1TB +$100, 2TB +$200 (currently is 128, 256 +$200, 512 +400, 1TB +600, 2TB +1,000)
A true delineation from MPA and MPB, and storage fit for 2019.
correction: MBP 15 SSD (256, 512 +200, 1TB +400, 2TB +800, and yes they do offer 4TB)
I don't totally disagree, certainly ram upgrades are too high, and SSD upgrades appear too high. But it all gets down to speed of the SSDs. From what I can tell, the Apple SSD read/write speeds are very high (not too mention, hardware based encryption through the T2). for example, the best benchmarks I can find for the Dell XPS shows pretty mediocre SSD performance of around 560 MB/sec (although I am skeptical, with the Apple having SSD read speeds up to 3.2 GB/sec. If that is actually true, the slightly more money for SSD performance of Apple is justified.
I am not a fan of soldered SSDs, but if you argue security, all you have to do on a non-soldered SSD is pop the card and place it in your own machine and you own the data with little work. On the Mac, that is not possible. also, with TB3 data transfer speeds, it does not matter if your SSD is internal or external, so you could easily add in the Samsung 970 and get up to 3.4 GB/sec read speeds
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Impression I get from enthusiasts is Thinkpad for laptop and custom DIY build for desktop.
Windows, euyyy!