Retina-Resolution Displays to Add Up to $100 to Apple's MacBook Pro Costs

MacRumors

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With Apple's MacBook Pro line now widely rumored to be gaining ultra high-resolution "Retina" or "HiDPI" displays at next month's Worldwide Developers Conference, CNET reports that such panels are already available in the supply chain and that they carry price premiums of up to $100 over their non-Retina counterparts. But what remains to be seen is whether that price difference will be passed along to consumers or if Apple will find ways to cut costs in other areas in order to maintain its existing price points.
DisplaySearch Senior Analyst Richard Shim says that super high-resolution 13.3-inch and 15.4-inch panels that Apple would be a prime candidate to use are already available from suppliers.

"We're seeing it at 15.4 (inches)," Shim said in an interview yesterday. "You can get it."
According to Shim, a Retina 15.4-inch display at 2880x1800 resolution for a density of 220 pixels per inch (ppi) currently costs approximately $160, a $92 increase over Apple's estimated cost of $68 for the current display in the 15-inch MacBook Pro. In the smaller 13-inch MacBook Pro, a Retina display at 2560x1600 costs $134, a $65 premium over the display used in the current model.




Unaddressed is the 17-inch MacBook Pro, which would require a display of 3840x2400 and undoubtedly carry an even higher price premium over the current display. It is unclear, however, whether the 17-inch MacBook Pro will be receiving the same upgrades as the rest of the family at WWDC, as most rumors so far have pointed to only 13-inch and 15-inch MacBook Pro models being in production. In addition, Apple has been rumored to be following the pattern of its transition to the unibody MacBook Pro design in moving the 17-inch model to the new form factor several months after its smaller siblings.

Shim notes that with these Retina resolution displays available in the supply chain, Apple is the most likely customer for the screens, although he has been unable to confirm what company or companies are purchasing them for use in their computers.

Also unclear is how Apple will handle the cost increase associated with the Retina displays. While some cost savings will be achievable by the removal of the optical drive, Apple will almost certainly see increased costs for storage as the MacBook Pro reportedly moves from traditional hard drives to solid-state drives. While such drives are used in the lower-priced MacBook Air models, higher-end users expected to be drawn to the MacBook Pro will likely demand higher-capacity drives at significantly greater costs. Consequently, it will be interesting to see how Apple ends up pricing the redesigned MacBook Pro given all the changes involved.

Article Link: Retina-Resolution Displays to Add Up to $100 to Apple's MacBook Pro Costs
 

djrod

macrumors 65816
Sep 16, 2008
1,008
25
Madrid - Spain
Retina +100
No DVD -100

And we are good to go

I edit to clarify mi post. When Apple removed the DVD from the Mac Mini, they dropped the price 100 bucks, so why not this time too?
 
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ayala421

macrumors regular
Sep 21, 2010
121
11
Sounds fair...most people who complain are gonna end up paying for it anyways.
 

ArtOfWarfare

macrumors G3
Nov 26, 2007
8,559
3,966
Apple could easily afford to bite the bullet on this and only have a 10% margin instead of a 30% margin while they wait for prices to drop.

I seriously doubt they will, though. They'll probably let the margin drop 5% or so in the interest of keeping their prices roughly where they are.


Retina +100
No DVD -100

And we are good to go
Isn't that DVD drive worth under $20?
 

wankey

macrumors 6502a
Aug 24, 2005
557
181
Lets assume the DVD costs them 20 bucks? 10 bucks? I'm sure Apple would eat a 60 dollar cost if it means putting retina displays in them for the same cost.

That said I'd still pay for the retina display, no questions asked lol
 

Advil

macrumors 6502a
Oct 4, 2008
859
200
Meanwhile, PC manufacturers are flipping their **** right now. I can't wait! I've been waiting to upgrade for ages now.
 

BJMRamage

macrumors 68020
Oct 2, 2007
2,436
863
Apple could take the hit and absorb the costs and make all monitors retina for the same price and people would scream for joy and buy them up.

However, they could charge $100 premium and people will scream for joy and buy them up.

Therefore, they will not absorb the costs.


WAIT, what is the price increase for the iPad retina display?
 

ppilone

macrumors 6502
Jan 20, 2008
361
0
Retina +100
No DVD -100

And we are good to go
This is assuming Apple won't replace the SuperDrive with something else, such as an SSD. (And the fact that the SuperDrive doesn't cost $100 as others have pointed out.)
 

marcusj0015

macrumors 65816
Aug 29, 2011
1,024
1
U.S.A.
Plus, that's the price of the display TODAY. over the next 5 years, the price premium will vanish, I think Apple can eat that cost.
 

Junipr

macrumors regular
May 4, 2011
148
563
There are always cost increases with new/upgraded components.

Still, Apple has historically found ways to keep their product evolutions priced at or very near previous gen prices.
 

Rennir

macrumors 6502
Jan 13, 2012
457
0
We're talking about the company that charges $200 for 4GB extra RAM here ;) I doubt they'll absorb the costs.
 

CBJammin103

macrumors regular
Jun 6, 2007
233
56
Louisiana, United States
THIS.

Those glossy MIRROR screens are AWFUL.

I'm all for a matte option, but I'm confused as to why we used to support glass CRTs heavily over LCD monitors in the professional world if the reflection level was SO AWFUL as many would have you believe.

I for one freelance in photography and design quite successfully with a glossy iMac. Now if I had a MBP that I used outside, I'd look for some kind of glare-reducing option... but that's kind of an extreme situation.

I'll take double DPI over matte any day for my personal workflow.
 

baryon

macrumors 68040
Oct 3, 2009
3,388
1,064
I really don't think people would like a more expensive base model… I can imagine these as extras that you pay more for. You already have a higher resolution (but not retina obviously) 15 inch MBP at the moment, for a higher price.

However, such amazing features (SSD + Retina) will somehow have to be part of the base model if we follow Apple's way of doing things… So yeah, interesting…

What if there will be an entirely new line of notebooks? The MacBook UltraMegaPro? :D Doubt that somehow…