No. Just because a commercial shows someone using something doesn't define ALL the ways something can be used. I've seen beer commercials of men on mountains, so beer is only for mountain climbers? I've seen car commercials of people driving down the Pacific Coast Highway, so cars are only for people who live on the California coast? I've seen iPhone commercials where iPhone is being used as a camera to shoot someone running down a street... so iPhone is only for action movie making?
The video for this product was just an example... ONE example. I took it to imply that someone even in cramped quarters like a van could have a 100" virtual screen ("canvas"). That commercial could have easily been a non-nomad, white collar businessperson in a cramped airplane seat using that same 100" screen... so this product is only for airplane travelers? That commercial could have easily been average Joe/Jill sitting in an uber/lyft... so this product is only for people who use cabs/rides? Coffee shop user... so only for coffee drinkers? Etc.
I suspect the target market is well beyond digital nomad, van lifers.
To me, this appears to be a product for anyone who needs a bigger screen ANYWHERE. It doesn't replace all physical screens as there will still be needs to collaborate and many people will simply prefer the as is. But in my head, this is a new kind of laptop not limited to up to a 16" screen and not require folding screens (and the accompanying weight). Anyone using laptops who wish they had more screen RE to do whatever they do, could opt for VR screens to have any amount of screen that serves whatever they are trying to do.
Whether this is good enough for such applications or not, I don't know yet. But I suspect it will be impressive in person. Since Apple has the reputation of not being first, but doing something BEST, I expect their cut at this to be better than anything else out there. If this looks anything like as good as implied in this commercial, I can only imagine what Apple's virtual Mac screens would look like (on much better computing guts and much higher resolution screens). I hope it is amazing as I myself am often frustrated trying to do my kind of computing work on a cramped 16" screen when on the road... and I don't want to lug around additional physical screens to add more screen RE the "old fashioned" way.
If Apple's new product can do this ONE thing really well, that's easily enough for me to rationalize even $3K. After all, many of us just rationalized an iMac 27" minus the computer + keyboard + mouse for about $2K... which will likely sit in one spot for the life of that device. Only $1K more for a 100" screen anywhere we travel??? Sign me up!