I'm really perplexed by the majority of the commenters here complaining about the "Pro" moniker. Then again, I'm never not surprised by the amount of misleading, uninformed, and poorly thought out comments on any tech websites comment sections. I just don't get the appeal of yapping about things you're halfheartedly invested in. There's nothing wrong with calling this device an iPad Pro. It's capable of a lot more than the previous 9.7" iPad, and is aimed at artists with the Pencil support, it makes sense, the device doesn't need stronger hardware to do things its not being sold to do. The 2GB of RAM are not hampering any of it's intended use cases, besides a few apps that use a lot of memory, and those who will have massive projects. (most of these folks won't be using these devices for projects of that size, that will be on their primary machines) The line can be blurry, but I believe it's clear that Apple is pitching these devices as sketching, and preliminary work tools. Or for a musician, a portable device to lightly mix & record / light live use. These are absolutely not being sold as true high end professional creation tools (you would know that if you own any $1000+ device for content creation that isn't your actual computer), they will be that for many users however. Those machines already exist, and they're called Macs, PCs, Cintiqs, high end DSLRs, high end music equipment, etc. etc.. I'm a graphic designer, and the iPad Pro is hands down the BEST & most affordable drawing tablet yet to exist. Its just as good, if not better than Wacom's pricey cintiq line. They also do more than just hook up to your computer as a monitor to draw on. Unless you're in need of a massive 22"+ Cintiq, or are already a long time fan or user of Wacom products, the iPad Pro is the best option so far. The only alternative is Wacom's cheaper tablets that don't have screens. To get back to the 2GB of RAM, there is a potential issue in future proofing, but I feel this is potentially Apples way of pushing developers to still be hard core with their memory management. Don't forget iOS manages memory very aggressively compared to Android, etc. With the decreased screen size, most applications are going to be absolutely fine. Like usual, if you're a huge multitasker than you're going to hit some speed bumps, or if you've got a ton of layers in Procreate, etc. So sure, 2GB is slightly disappointing for a section of the users, but for almost everyone else, and not just casual users, it will work wonderfully. They are also obviously pitching these towards PC users who need to upgrade, because the features while very useful for professionals, are also useful for casual users. Every casual PC user I know would love having one of these instead if it weren't for the confusion of switching platforms. (as easy as iOS is to use, most people just don't care if they have to change to something different) It does everything they do, with light multitasking, and an excellent stylus that's incredibly fun to draw with. Plus you've got that 4K capable camera in it. Most of the people complaining on here about the RAM and how this isn't a "Pro" device, I would have to assume are just interested in specs & numbers instead of the real world usage. Heck, I wouldn't doubt if most of these people aren't even in any kind of profession that is intended to benefit from this device. It's either that, trolls, or true hard core users who are already hitting limits on their 12.9" Pros. If that's the case, then kudos to you because you're on a roll!