How is it secure that the only secure thing about swipe and charge is it is easy to refute the charges? That's not security, that's just insurance for when it does happen. And it doesn't mean you don't have that insurance with Apple Pay either, you still will be dealing with your credit cards, not Apple.
There is a likely assumption that if the charge comes in differently, and according to everyone here, supposedly it will.. Then the credit card company will be able to tell whether the charge was received via Apple Pay.
The presumption will be that you certainly did make that purchase, as it will be assumed that your finger print authorized it. Even if there is no fingerprint for them to actually compare it to.
On a credit card, if they ever dared to say we believe you made that purchase, I say show me the signature.
On Apple Pay, the assumption is that your fingerprint guaranteed the purchase. And, they cannot produce a copy of your fingerprint on the transaction. That is less security. Less options for later comparison. And, certainly makes it more difficult if you ever had a bank challenge whether you made that purchase or not.
So, let's say that inevitably, Apple Pay is compromised, and it will be sometime (that's a given)... then, you call your credit card company to contest, and they say "We see that you used Apple Pay" so this charge could only occur with your fingerprint on the phone. You say, I didn't authorize it, they say we don't believe you. And, you know what, you have nothing to request from them to prove you didn't do it.
With the existing credit card services, it is rare that you have to do anything more than say you didn't make the charge. But, in the past, they used to do an audit investigation.
With Apple Pay in place, if everyone believes that a transaction cannot be completed without a fingerprint, good luck convincing them that the charge was fraudulent when they see it came through Apple Pay, even if it was someone who devised an exploit to make the charge.
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Sure. I bet Target and Walmart will pass on any transaction fee savings directly to the consumer. Right. Keep dreaming.
Not sure what you have against Apple Pay -- a quick, convenient and secure way to use a credit card. But keep fighting the good fight.
Target already does pass on the savings. No dreaming required.
If you pay with a method that doesn't incur transaction fees with the credit card companies, you can save 5% on everything in your cart by either paying directly from your bank account (Debit), or using the store's credit.