The issue I don't believe is if it works but rather the deal they have to make with Apple because Apple wants 0.15% of every transaction that is done through Apple Pay and not every retailer is going to be on board with that.
Seems Rite Aid actually turned off NFC completely. Retailers don't pay anything extra when acceptong Apple Pay, it is excruciating to continue to see people spreading that false information.
Apple's 0.15% comes directly out of the standard 1.5-2.5% transaction fee retailers pay to Visa, Mastercard, Amex or Discover.
No, with Rite Aid disabling NFC they are clearly making a play towards the barcode based CurrentC digital cash initiative being taken up by the MCX group, which includes Walmart, Best Buy, and of course Rite Aid.
Will be interesting to see how this plays out, because taking a stand against Apple Pay wouldmbe one thing, but in doing so you simultaneausly must take a stand against all NFC based payment systems. Doesn't seem like a long term success strategy.
In addition to that, they are trying to bypass Visa, Mastercard, Amex, Discover, etc. by making CurrentC not work with cards at all, debit or credit. It has to be directly coupled to a transactional bank account. On that basis alone it will fail, because it is trying to remake the entire payment infrastructure already in place.
This move only has anything to do with Apple in that Apple beat MCX to the punch, and has launched a system that works with all the current standard payment infrastructure systems globally, and is able to use the massive customer bas and brand leverage it has to have a real shot at making Apple Pay synonymous with NFC payments.
Gonna need a lot of indistrial sozed popcorn machines to follow this fight
