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Why? I pretty much always hold my iPad in portrait ... just feels more natural in the hand. If I'm watching something, I'll turn it, but the form follows the function, as it should be. One of the best parts of the iPad was always the ambiquitous nature with which you could use it. Trying to "force"' a user experience is the very definition of bad design.
Apple have been forcing user experience changes for years now. Removing physical buttons, removing TouchID, adding increasingly conflicting and difficult to discover gestures, acting like the iPad Pro keyboard should be a touch-type style keyboard instead of a two-thumb hunt & peck...

...then there’s the obsession with thinness, and the ugliness of “flat” design (I am so effing sick of hearing the abused and meaningless usage of “clean” when stupidly simplistic UI designs are promoted).

Don’t forget all the arbitrary changes just to push a new version of the OS to push a new device sale every year...
 
I almost never use my iPad Pro in portrait orientation. It’s almost exclusively landscape. In fact, I very rarely remove the Smart Keyboard (though it’s in very bad shape).
Same for me (w/Magic Keyboard, which makes it fairly heavy to carry around, but it is super useful otherwise and worth it).

And for the Magic Keyboard at least, the back of the iPad is not visible anyway, so it doesn't matter which way the logo is applied to the iPad itself.

The Magic Keyboard has the Apple logo in landscape position, of course.
 
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Having a front-facing camera centered when in landscape mode made sense from as early as the 2nd gen iPad. Smartcovers were designed to act as a stand when the iPad was in landscape mode. I say 2nd gen, because the 1st gen didn't have a front-facing camera.

10+ years later, I'm not interested in a landscape-oriented front-facing camera. I want an under-glass camera that is centered in the screen.
 
“Apple in recent years has started to promote its higher-end ‌iPad Pro‌ as a near laptop replacement”

Simply putting cameras and logs in landscape is far from making the iPad a “laptop\computer replacement”

Apple ought to put REAL effort and have full blown MacOS on the iPad Pro line, especially if they want a 15’ iPad Pro, because the M1 iPad Pro is expensively pointless running an iPhone OS.


Personally, it doesn’t matter to me anymore as I’m finally jumping off the iOS bandwagon to more exciting and better alternatives like the Fold 3 and Surface Studio Laptop that folds into a tablet with a REAL computer OS.
 
I think it would be a mistake. Everyone assumes landscape is the default orientation, and placing the cam and logo in portrait shows the versatility of the iPad. Besides that, it would be hard to implement, with the pencil area in that same space.
They could put the camera in the corner that way it would work for both orientations and not show a preference for either. The logo on the back is almost irrelevant as it‘s almost always covered by a case or keyboard.
 
Glass would be an absolutely horrible thing to put on the back of an iPad. They'd be breaking and cracking left right and centre.
Yeah I guess for people who are more accident-prone and careless. People crack their small iPhones, big iPads and small Apple Watches everyday already. Oh well.

Also, I wasn’t referring to glass necessarily. There’s several materials they can use on the back. The back also may not be ALL glass. I don’t see that happening.
 
It is just marketing BS as usual. With iPadOS 15 they have shown absolutely no interest in turning the iPad Pro into a useable laptop replacement.

First you need a useable file system, not a Files app that is totally worthless. You need to be able to create folders on a real file system and give your own names to files, and have those files show what they are with extensions like .txt, .jpg,, .png, .pdf, etc. And you need to be able to open those files in your apps. Try putting an HTML file in that Files app and opening it. All you get is a stripped down viewer version. Try opening that HTML in FireFox or Google, and it fails because they can't interpret whatever the Files app is. So you also need for apps to have access to the file system in a useful way, which they don't. And you need to be able to transfer files to other computers without going through import and export crap that isn't necessary on real computers.

Apple is catering to the iPad fan club members who only care about entertainment, social media, and web browsing; the people who don't use computers in any meaningful way, the Gen Y and Gen Z crowd who are glued to their iPhones. Those folks will never want an iPad laptop replacement, they only want an iPad media toy. So forget all this BS about laptop replacement ever happening. Apple isn't likely to do that unless they decide to create a whole new iPad laptop replacement OS.

I hope Apple really does make the iPad Pro into a laptop replacement because I’ve wanted that for years, but I doubt they ever will. I wish they would either release such a product with a true file system or just shut the bleep up. I'm tired of the empty hype...

I hear you. I have no counter argument. Taking your line of thought a few steps further, let's extrapolate:

"Fan club Gen Z crowd / glued to iPhones [and likely iPads]": run that line 2, 5, and 10 years out. This is Apple's "long game". Get them so accustomed to a new order that when they "grow up", "WTF is this thing?" they'll ask, when they see Windows or some crappy app, or even "a PC", they'll be the ones to demand vendors "fix their crappy app" to "work correctly on my iPad". Things like "what's a text file? I use Notes.", "HT..what file?", "I've heard of jay peg, but all that is in my X photo design apps. I don't worry about those details."

So you're 100% correct. You and I aren't the (ultimate) "target market". Apple will use their "fan club" to make inroads where they want (this is how BYOD started, when company execs wanted their iPhone 4 to work on the company Wi-Fi; they didn't care how). Apple's "fan club" will be mobilized to push app vendors, and even have the fan club become the app vendors! There's the "best combo". Fan club on the inside and the outside.

Even stodgy IBM and Microsoft alike were finally forced into working with iOS. That was a 10 year slog, but they did it. Apple is looking at the next 10 beyond us.

Oh but yes! That does mean you and I get "cut out", tho. We are the generation and even an entire market that Apple is willing to ostracize. They have zero qualms about sacrificing us to write a different future, one that they will have written in which they are the masters. I doubt Apple has forgotten their losses in 1990s; they won't lose the 2030s, tho.

(Next, someone needs to fix this stupid text entry box in replies here. It's horrible to type on iPad! It fights with autocorrect too much, too. This is awful...)
 
Apple have been forcing user experience changes for years now. Removing physical buttons, removing TouchID, adding increasingly conflicting and difficult to discover gestures, acting like the iPad Pro keyboard should be a touch-type style keyboard instead of a two-thumb hunt & peck...

...then there’s the obsession with thinness, and the ugliness of “flat” design (I am so effing sick of hearing the abused and meaningless usage of “clean” when stupidly simplistic UI designs are promoted).

Don’t forget all the arbitrary changes just to push a new version of the OS to push a new device sale every year...
I think Apple is in an ironic "slow motion" yet simultaneously at "top speed" crashing us all into a new framed future model of some variety. Their hardware is leaps beyond imagination, yet software needs to catch up again, but that can't happen until certain processes evolve. Those "certain processes" is where Apple is causing the stress now (the "slow motion" part), because retraining humans and their processes takes time. A ton of progress has been made, but much more has to come.

They don't want to just add stuff or do stuff just because. Sure cinematic mode isn't super great *now*, but it's the start. They've already taken away a significant amount of work required. I see where they're going with it. It's gonna be (more) incredible soon; but this process will be slow.

I stil have disagreements with recent hardware designs, tho. Yeah, thinness that sacrifices design isn't good (grrrr camera bumps; sleep button on the side). Apparently those design humans are slow to adjust, too! 😆
 
If your use case mainly involves using a single application for work, then you can mostly ignore files and live with the app-centered world that iOS defaults to. If you tend to work on complex documents using multiple apps or with components from different apps, then you are more likely to need to deal with files. Neither approach is good or bad but neither approach will meet the needs of all users. The iPhone is very app-centric. The Mac is mostly filecentric. The iPad sits, rather uncomfortably in the middle.

I think they tackle it well by having folders named after apps - but even then they're trying to make it so you work between the apps, the front UI itself without thinking about where you actually save files and where they go etc.

It doesn't work for me, but I get what they're trying to do.
 
iPadOS is the problem, at least for me. There should be an option to select a ‘laptop’ mode that gives the user more MacOS features. Not necessarily full MacOS (one can dream…) but certain features should adapt to keyboard/trackpad/mouse use and give us better file handling and multitasking. The latter has improved, but (for example) I’m never sure if some action will continue in the background if I switch apps, like moving files to and from my network server.
I agree, just bought the current iPad Pro 12.9,16 GB ,M1, 2TB SSD. I totally love it, WICKED FAST and at 73, my last iPad .Now all I want is to run Mac OS . Come on Mr. Tim, give us the MAC OS . Love taking photo’s that’s why I also bought the iPhone 13 Pro Max, with 1TB SSD, to take and then transfer to the iPad,My LAST phone . My current fram of thought is this. WHY would 🍎 give the iPP, A stunning M1,16 GB Ram and up to 2TB SSD, and leave it with iOS 15?
I believe 🍎 HAS the plans to do just that , lets step this up,eh?.Ain’t getting any younger here😁
 
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Yeah I guess for people who are more accident-prone and careless. People crack their small iPhones, big iPads and small Apple Watches everyday already. Oh well.

Also, I wasn’t referring to glass necessarily. There’s several materials they can use on the back. The back also may not be ALL glass. I don’t see that happening.
Well, people would complain if it's not "premium". If it was anything composite people would complain. Unless it was like exposed carbon fibre or something.

Not sure what else could be used and still satisfy the premium look & feel. Myself I don't care if the back was plastic.
 
Having a front-facing camera centered when in landscape mode made sense from as early as the 2nd gen iPad. Smartcovers were designed to act as a stand when the iPad was in landscape mode. I say 2nd gen, because the 1st gen didn't have a front-facing camera.

10+ years later, I'm not interested in a landscape-oriented front-facing camera. I want an under-glass camera that is centered in the screen.
Bingo, same thought once I started reading. Fifteen years after introducing properly oriented webcams in laptops, it's too late for Apple to just to finally put it in the right place on the iPad. I'll bet they could figure out how to get around the Apple Pencil magnets being in the same spot, as others have said would be a problem, but camera in the center of the screen would take that issue out of the equation. It sounds like it will happen for Face ID within a few years, so it would make sense for the web/selfie cam too: https://www.cultofmac.com/739723/under-display-face-id-could-eliminate-iphones-notch-in-2023/
 
I never look at the logo anyway, and considering it is in a case ora keyboard case most of the time,they could do away the logo….
 
It doesn’t work worth a darn. I’m always off center, and faceid in landscape mode is a 50/50 success rate at best. And both those assume that my hand isn’t over the camera!
FaceID should be very solid on an iPad Pro. I never have a problem unless my hand is over the sensor regardless of the orientation. You might want to clear yours and setup Face ID again with new samples. Maybe it got something messed up the first time..
 
I agree, just bought the current iPad Pro 12.9,16 GB ,M1, 2TB SSD. I totally love it, WICKED FAST and at 73, my last iPad .Now all I want is to run Mac OS . Come on Mr. Tim, give us the MAC OS . Love taking photo’s that’s why I also bought the iPhone 13 Pro Max, with 1TB SSD, to take and then transfer to the iPad,My LAST phone . My current fram of thought is this. WHY would 🍎 give the iPP, A stunning M1,16 GB Ram and up to 2TB SSD, and leave it with iOS 15?
I believe 🍎 HAS the plans to do just that , lets step this up,eh?.Ain’t getting any younger here😁
You'll die before you see macOS on an iPad (natively from Apple, that is). MacOS is NOT designed for touch, which means it's not designed for (Apple) tablets.

Apple ALREADY has an OS for tablets: iPadOS.

You Mac fans are going to have to come to peace with this sooner or later.

That said, I expect Apple will give iPadOS more Mac-like capabilities (in both hardware AND software form *FinalCut For iPad*), like they've been doing for the past ten years.

But an iPad will never ever ever replace a Mac for everyone. Apple has been VERY clear about the separation of the OSes.
 
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