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Apple's forthcoming iPhone 14 base model will start at $799, the same entry price as last year's 6.1-inch iPhone 13, according to a new rumor coming out of East Asia.

iPhone-14-Lineup-Feature-Teal.jpg

According to a post from the account "yeux1122" on the Korean blog Naver, Apple will not increase the price of its upcoming entry-level flagship device in order to boost sales and offset declining demand amid the global smartphone market slowdown.

The decision to impose a price freeze on the 6.1-inch iPhone 14 this year is alleged to have been made "at the top executive level," despite the company facing increased production costs and continued supply chain unrest.

The source of the rumor is said to come from an unnamed "major U.S. financial institution" with a track record for accuracy, a claim that MacRumors is unable to independently verify.

If Apple does launch the iPhone 14 at the same entry-level price point as last year's iPhone 13, it would be the second year running that the price of Apple's base flagship 6.1-inch iPhone model has remained the same. The base iPhone 12 launched in 2020 with the same $799 price tag.

The big difference this year of course is that iPhone sizes are changing and there will be no 5.4-inch iPhone 14 mini. The iPhone 13 mini was the most affordable flagship option in 2021, starting at $699, but it turned out to be unpopular with customers, therefore Apple is focusing on larger iPhone sizes for its flagship devices in 2022.

Apple's forthcoming iPhone lineup will include a 6.1-inch iPhone 14, a 6.1-inch iPhone 14 Pro, a 6.7-inch iPhone 14 Max, and a 6.7-inch iPhone 14 Pro Max. Notably, the non-Pro models are not expected to feature any significant design changes, and rumors suggest they are likely to continue to use the same A15 chip that was introduced in the iPhone 13 series.

That contrasts with the iPhone 14 Pro models, which are expected to be powered by a faster A16 chip. They are also likely to do away with the display notch that has been a staple of Apple's flagship iPhones since 2017's iPhone X. Instead, the iPhone 14 Pro and iPhone 14 Pro Max are said to have some combination of a circular hole-punch cutout for the front-facing camera paired with a pill-shaped cutout to house key Face ID components.

The Naver account that today's rumor comes from has been the source of some accurate information in the past, including some details about the iPad mini 6 before it was launched.

The same account, did, however, incorrectly state that Apple would release an "iPad mini Pro" in the second half of 2021, which did not take place, so we are taking this latest rumor with a pinch of salt until other sources can corroborate it.

Article Link: Rumor: iPhone 14 to Start at $799, Same as iPhone 13
 
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one more

macrumors 68040
Aug 6, 2015
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Not increasing the prices for the flagships during recession is just a smart thing to do. It will also be interesting to see what happens to the prices of iPhone 13 and iPhone 12 once iPhones 14 are out.
 

BootsWalking

macrumors 68020
Feb 1, 2014
2,062
12,336
According to a post from the account "yeux1122" on the Korean blog Naver...

LOL. We're digging deeper and deeper into the well to find rumors. Btw, my cousin's sister's ex-husband's gardner's friend-of-a-friend said the iPhone 14 will come in two new colors.
 

one more

macrumors 68040
Aug 6, 2015
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Well that's good in the face of inflation. That said, if it were significantly more and it wasn't offering much ahead of the iPhone 13, it probably wouldn't be a very good buy.

Going by the current rumours, iPhone 14 is not likely to offer anything major to the owners of iPhone 12 or 13, apart from some camera improvements for avid photographers and a slightly cheaper Max variant.
 

profets

macrumors 601
Mar 18, 2009
4,951
5,722
So, does that mean the 13 mini will stick around at the 699 price point? Or will the 13 drop there?

429 SE
499 12 mini
599 12 (and 13 mini?)
699 13 mini (or 13?)
799 14
899 14 Max
999 14 Pro
1099 14 Pro Max

Or will the Pros get a $100 bump like was loosely rumoured recently?
 

Andrew73875

macrumors regular
Feb 1, 2022
180
490
I remember when Steve Jobs introduced new iPhones or MacBooks he would usually say "And with all these new features, the new model comes at the exactly same price as the previous one". Or sometimes the price of the new product would be actually lower. Everyone was saying it's a marketing trick, but turns out it's actually hard to keep the price on the same level.



Can you imagine today that the new iMac would cost 200 dollars less?
 
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darkphoenix24

macrumors newbie
Oct 29, 2020
10
17
The regular iPhone should cost $699 typically. They jacked up the price for the regular model to $799 when introducing the mini, instead of lowering the price for the mini to $599.
I agree with you that the 14 should be $699 and the 14 Max should be $799 instead.
Although, the iPhone Xr was $749 when it was launched beside the Xs and Xs Max. Which was followed by the iPhone 11 which had a price drop to $699.
Crazy that flagships start at $799 now. I remember when they only sold one or two models and it was always usually $649
 

Aoligei

macrumors 6502a
Jul 16, 2020
601
611
Well that's good in the face of inflation. That said, if it were significantly more and it wasn't offering much ahead of the iPhone 13, it probably wouldn't be a very good buy.

If the rumor is true, then iPhone 14 is basically an iPhone 13 with minor improvement. The fact they cancelled the iPhone 13 that going to be $100 cheaper and out iPhone 14 as iPhone 13 price, it is price increase.
 

Aoligei

macrumors 6502a
Jul 16, 2020
601
611
I wouldn’t say that. The people who bought the mini LOVE it. It’s just that apparently there weren’t enough of those people for Apple’s liking.

I have iPhone 12 mini and I didn’t love it. Screen is just too small compared with regular iPhone 12.

I only brought it because it probably the only few small iPhone in future and I got it in heavy discount along side few trade ins. It only cost me 200 Canadian before tax.
 

darngooddesign

macrumors G5
Jul 4, 2007
13,707
4,360
Atlanta, GA
If the rumor is true, then iPhone 14 is basically an iPhone 13 with minor improvement. The fact they cancelled the iPhone 13 that going to be $100 cheaper and out iPhone 14 as iPhone 13 price, it is price increase.
So Apple selling the new iPhone at the old price is a price increase?

I love how you figured out a way to complain about the the new iPhone not being more expensive than the old one.
 
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ThomasJL

macrumors 6502a
Oct 16, 2008
967
1,923
The regular iPhone should cost $699 typically. They jacked up the price for the regular model to $799 when introducing the mini, instead of lowering the price for the mini to $599.
The regular iPhone should cost $649. That's what it cost every year for years until that greedy MBA suit beancounter Tim Cook decided to raise prices to please his beloved shareholders.
 

jdclifford

macrumors 6502a
Jul 26, 2011
704
1,022
So, does that mean the 13 mini will stick around at the 699 price point? Or will the 13 drop there?

429 SE
499 12 mini
599 12 (and 13 mini?)
699 13 mini (or 13?)
799 14
899 14 Max
999 14 Pro
1099 14 Pro Max

Or will the Pros get a $100 bump like was loosely rumoured recently?
At a minimum, I think the 14 pro max will get a $ bump (and maybe the 14 pro too).
 
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