I mentioned in another thread that Apple would try to retain certain headline price points whilst raising other prices. I think they want the headline of iPhone 14 from $799 and iPhone Pro from $999. My guess is that come October, the lineup will be the following
iPhone SE: $449 (quiet price increase)
iPhone 12: $599 (i.e. no $499 former flagship phone)
iPhone 13: $699
iPhone 14: $799
iPhone 14 max: $949 ($150 premium for larger phone)
iPhone 14 Pro Max: $1149 ($150 premium for larger phone)
Thus Apple will make less money from the 14/14pro but will likely make more from the SE, 14 Max and 14 Pro Max (plus remove the $499 tier that the iPhone 11/2 year old flagship currently sits in). If they were going to be really cheaky they could also increase the SE to $499.