For the people saying that Apple is primarily a hardware company. This may have been the case in the past, but Apple is increasingly moving towards being becoming more of a services company as growth in iPhone sales start to slow and not being too over reliant on the iPhone as it once was. If Apple is going to grow its services business then it has to start building apps for other platforms and get over the stigma of building poorly written apps for other platforms and cloud services that people openly mock at first even if down the line they turn out to be solid (i.e. Maps, iCloud (MobileMe) etc.). With Google Photos starting to charge next year while still not valuing privacy and Apple Maps catching up with Google Maps while valuing privacy, with the growth of Apple Music etc, Apple could potentially be even bigger in services and compete head to head with the likes of Google and Microsoft.