Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
True they may give it an all new name to help differentiate it more like “iPhone Folio”. Not to mention, the fold will have some downgrades compared to the Pro like loosing the telephoto lens, Lidar sensor and supposedly MagSafe as well. Their other “Ultra” products are better in every way.

At the same time, the Ultra branding does match their naming scheme with Apple Watch Ultra and the Ultra series M chips.
here's random ones i've been thinking of during this whole year of rumors:
  • iPhone PassPort (imagine we get a new AirPort lol)
  • iPhone Neo (kinda doesn't make sense, should be the name of the iPhone SE)
  • iPhone Air Duo
  • iPhone Air Max
  • iPhone Air Plus
  • iPhone Pro (and then the 1-screen slab pros get renamed as Ultra)
  • iBook (reusing a classic name from macs for something new on iphones like they did with MagSafe)
i think iPhone Folio is a great idea too, and you're right about Ultra not being a good name for the folding iphone if it has less cameras than the pro and is "less capable". The iPhone 17 Pro to me felt like it had the same design language as the Apple Watch Ultra so even then it could've been renamed as the iPhone 17 Ultra or something.

it could be intresting if this becomes the year they start calling them iPhone Pro/Max/Ultra (2026) and remove the number like they do already with macbooks.
 
  • Like
Reactions: iZac
I've been pretty convinced for a while that the folding iPhone would be called the 'Ultra'.

But it does seem pretty odd now that it would have the same moniker as the newly announced Z Fold 8 Ultra.

What do you all think? Any chance we get a different name for the foldable? If so, what?

I would point to the Mac Studio with M3 Ultra but they have an iPhone Pro Max and a MacBook Pro with M5 Max.

Not to speak of the rumour of a Macbook Ultra with M6 Max.

Words mean nothing 😵

They could unify a new tier of Ultra expensive devices under the Ultra moniker, but Apple only seem to be consistent in their inconsistency.

I still think it's criminal that they've never resurrected the iBook name, but they moved away from iDevices, probably helped after the iTV debacle.

EDIT: They could really flip it back on Samsung and call it the iPhone note. Also a real souless 'Tim Cook' name would be AppleBook (with the Apple logo on the device)
 
Last edited:
The foldable having Air in the name would very much make sense: similar design language, form over specs, premium positioning. Air Ultra sounds alright too.
 
I would point to the Mac Studio with M3 Ultra but they have an iPhone Pro Max and a MacBook Pro with M5 Max.

Not to speak of the rumour of a Macbook Ultra with M6 Max.

Words mean nothing 😵

They could unify a new tier of Ultra expensive devices under the Ultra moniker, but Apple only seem to be consistent in their inconsistency.

I still think it's criminal that they've never resurrected the iBook name, but they moved away from iDevices, probably helped after the iTV debacle.

EDIT: They could really flip it back on Samsung and call it the iPhone note. Also a real souless 'Tim Cook' name would be AppleBook (with the Apple logo on the device)
Yeah, I have no confidence now about what it will be at this point.

It just seems weird to me that they would go with Ultra. But who knows.

I hope we get the name in leaks. But we didn't get the MacBook Neo name until the keynote, IIRC.

All these Fold 8 videos make me want this folding iPhone even more.
 
  • Like
Reactions: iZac
I was on the fence with all these iPhone fold rumours. Then I went on YouTube yesterday and all the apple fanboys I follow posted the new Samsung fold videos. Thanks Samsung… I think you sold the Apple fold for me. I will be pre ordering should this device be real.
 
  • Like
Reactions: blairh
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.