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Does it have to be an upgrade motivational benefit? How about simply making a better product?

It doesn't but that was my point. I was responding to the person I quoted who referenced it as a "major upgrade motivation" for an iPhone 6s. I see it as a more expensive part that doesn't show in some tangible, visible way (like any of the guts inside the phone). If someone is worried about scratching the glass front of their phones, this upgrade will reduce that risk.
 
great...

Just to play devil's advocate, but is there anything to say these companies have not been working on sapphire just as long or longer than Apple? I mean I'm just as big an Apple guy as anyone around here, but, this isn't LG rumors dot com... and LG is pretty deep in the display business... I mean I don't know... but... Am I off here?
 
Sometimes I think Apple floats these types of rumors as a prank, to see how long it takes Samsung to copy the idea.

Maybe that's the "doubling down" strategy. Instead of it being about increased secrecy, its plants to distract the competition. The Apple television rumor motivated many TV manufacturers to work hard on better, smarter televisions. The :apple:TV service rumor motivated others in the set-top business to try harder with set top box interfaces and functionality. The iWatch rumor has made multiple players try to roll out wifi and cellular-connected watches. Maybe "doubling down" is a proactive strategy of leaking internally-rejected concepts while Apple works on whatever "new categories" it intends to roll out?
 
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People are aware of the limited production Vertu phone, but at the same time Apple's patent indicates that their implementation will be different, especially for mass production.

Apparently some of the people here aren't aware that there is a phone with a sapphire display.

It's also only one component in the entire phone. The Vertu phone is very different from the iPhone, and it's expensive.

This article is about that one component and other OEMs focusing on it, it is also full of people commenting and focusing on Samsung supposedly copying that one component just because they think Apple was there first and have some sort of silly brand loyalty vendetta. Vertu's looks and price don't have anything to do with any of this, but their idea to go with sapphire first does.

There is no need to turn a blind eye towards Apple. Anyone can tell an iPhone from a Vertu phone, or a Mac from a Xerox.

Who said they couldn't tell the difference, apparently however... some people will cry foul if LG or Samsung considers a sapphire display because Apple is considering becoming the second manufacturer to utilize a sapphire display.

OTOH, Samsung continue to ape Apple's every move. Look at even their flagship phone name. :)
S5 vs the original 5s.

Yea, you are right... that couldn't have anything to do with the fact that the S5 is the 5th iteration of the Galaxy S line. :rolleyes:

Even Google remarked that the first Samsung copy phone looks too similar to iPhone.

Look at other phones on the market. They all try to establish their own ID.

Not going to deny the first round of their devices looked like Apple's offerings. I'd say they have tried to define their own look these days, whether you like it or not. What Apple device do their newer devices look like?

Facepalm. If Apple hadn't sued, Samsung would be copying everything happily. Now at least they are more sensitive to it but their brand have been damaged I think.

You don't really know how things would have turned out, also when this lawsuit happened Samsung started making serious inroads in sales and made a lot more money. Their brand was strengthened because it put another smartphone brand in the limelight and got them more exposure with the masses than any Android phone got.
 
I think some people here are still confusing making something popular, with inventing that something.
.

According the patent filing, Apple may have invented something to mass produce and work with Sapphire more easily. Allegedly, that's why they went ahead with the project while others backed off earlier.
 
Please stop this nonsense. Any new material will kindle curiosity among manufacturers. It has happened since the dawn of the industrial age.

So Apple copied the larger phone size and the pull down widgets from Android and your reaction to that was? Utter silence I think?

Grow up and don't be such Apple snobs.
 
S5 vs the original 5s. Look at other phones on the market. They all try to establish their own ID.
You did not at all stop and consider that maybe its because its the 5th of the S-line?

Samsung Galaxy S1 (Originally just known as the 'S')
Samsung Galaxy S2
Samsung Galaxy S3
Samsung Galaxy S4
Samsung Galaxy S5

But heres a spoiler for you.
The next one is going to be called.
Samsung Galaxy S6
And the one after that.
Samsung Galaxy S7

And on the side, you have:
Samsung Galaxy Note 1
Samsung Galaxy Note 2
Samsung Galaxy Note 3
 
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What is that big benefit that makes it a "major upgrade motivator"? This is an invisible feature, meaning one won't be able to tell whether it's a sapphire or glass screen (they'll look the same), so the "must have the latest & greatest" crowd wanting some tangible change that will help others notice a difference won't get fed by sapphire over glass.

Sapphire is harder and that will make it less likely to scratch. However, there's so few comments about people scratching their iPhones now. The big gripe is shattered screens for which sapphire will do no better.

So what is the upgrade motivational benefit?

Suppose the very thin sapphire sheet this company can produce were bonded to a substrate that was much more shatter-resistant than Gorilla Glass. Result: excellent shatter and scratch resistance. That'd be worth a lot.
 
Apparently some of the people here aren't aware that there is a phone with a sapphire display.



This article is about that one component and other OEMs focusing on it, it is also full of people commenting and focusing on Samsung supposedly copying that one component just because they think Apple was there first and have some sort of silly brand loyalty vendetta. Vertu's looks and price don't have anything to do with any of this, but their idea to go with sapphire first does.



Who said they couldn't tell the difference, apparently however... some people will cry foul if LG or Samsung considers a sapphire display because Apple is considering becoming the second manufacturer to utilize a sapphire display.



Yea, you are right... that couldn't have anything to do with the fact that the S5 is the 5th iteration of the Galaxy S line. :rolleyes:



Not going to deny the first round of their devices looked like Apple's offerings. I'd say they have tried to define their own look these days, whether you like it or not. What Apple device do their newer devices look like?



You don't really know how things would have turned out, also when this lawsuit happened Samsung started making serious inroads in sales and made a lot more money. Their brand was strengthened because it put another smartphone brand in the limelight and got them more exposure with the masses than any Android phone got.

I have already gone over many of your points in the last few pages. Not going to repeat here.

But given that Samsung is still following Apple's gold phone last year. And fingerprint this year. You can be sure that if Apple hadn't sued, Samsung will copy more to try to share parts cost more. :)

I wonder about the Healthbook rumor now.

As for the 5S name, even if it's their 5th iteration, companies will pick other dissimilar names to differentiate themselves. Just look at everyone on the market. S2-S5 is a play off the iPhone s series and release schedule.
 
Suppose the very thin sapphire sheet this company can produce were bonded to a substrate that was much more shatter-resistant than Gorilla Glass. Result: excellent shatter and scratch resistance. That'd be worth a lot.

Why not bond Gorilla Glass to that same substrate and save the big difference in component cost? I don't believe sapphire is about reducing shatter risk. I know "we" want it to be about that because that's the more typical issue with iDevice fronts.
 
You did not at all stop and consider that maybe its because its the 5th of the S-line?

Samsung Galaxy S1 (Originally just known as the 'S')
Samsung Galaxy S2
Samsung Galaxy S3
Samsung Galaxy S4
Samsung Galaxy S5

But heres a spoiler for you.
The next one is going to be called.
Samsung Galaxy S6
And the one after that.
Samsung Galaxy S7

Why not G1-G7 ? :)

You have to put their entire practice together to see why it's copying.

None of the phone are called Sx _and_ none looked almost identical to an iPhone when first launched.

The newer iterations are just a reminder of the first blatant copy. The name stuck after all these years, and they still say they didn't copy.
 
Uh, there have been sapphire factories around for well over a century.

Heck, even Corning Glass has been making small amounts of sapphire for the military for years.

If the demand for it increases, you can bet that more factories will spring up all over the world (just as they did for Gorilla Glass and newly competing glasses).

Yes, we know. Don't you think Apple would have contacted Corning about this first, since Corning has been a partner for so long? I think it's about getting the cost down and Apple's patent filings point to getting cost under control. Not that this could stop a company like Corning from perfecting an alternative, cost-friendly approach. I doubt Apple would license its patent (muhahahaha).
 
Why not G1-G7 ? :)

You have to put their entire practice together to see why it's copying.

None of the phone are called Sx _and_ none looked almost identical to an iPhone when first launched.

The newer iterations are just a reminder of the first blatant copy. The name stuck after all these years, and they still say they didn't copy.

I don't even know how to begin with this moronic comment.
 
I don't even know how to begin with this moronic comment.

Yes it's moronic for Samsung to ape everything at launch. They have tried to change a few things now. But the series name is hard to change. So they got stuck with it.

Sony, HTC, Google, LG pick their naming convention to stay unique from the getgo, and generally try to form their own ID.
 
Competition is good for consumers, quit whining.

3308950251_f0e8f8dc46.jpg
 
Why not bond Gorilla Glass to that same substrate and save the big difference in component cost? I don't believe sapphire is about reducing shatter risk. I know "we" want it to be about that because that's the more typical issue with iDevice fronts.

Well they might consider that if they could, but that would presume being able to make 20 micron thick sheets of Gorilla Glass (probably not possible because it's not a crystal).

Also sapphire is indisputably more scratch-resistant, so given an economically viable choice between the two the way Apple rolls they'll go for better even if it costs slightly more.
 
I'm not hearing about it costing "slightly more" (I hear it costs a lot more) but if we're going to define thicknesses as a requirement, there's no arguing any point. Slipping in a detail like that as a requirement negates any counter-point. If sapphire is about the all-important "thinner" marketing spin, there may be merit there. Personally, I'm in the camp of current "thin" being thin enough.
 
But the problem is Samsung are doing this because Apple is doing this. When they stop copying, they start bashing Apple the company which they stole idea from. And then, when Apple sues them, they delay the lawsuit as much as possible and not get any punishment. Also they are tend to place marketing gimmicks on their products. It's not just copying, it's the unethical business strategy.

Speaking of copying, please copy and paste this when the MacRumors article appears confirming larger screen sizes, mkay?

----------

Different. Mobile screen size is just like PC monitor size. There is no innovation in it.

What's different is how the software works with different screen size.

For example, iPad UI and apps work differently compared to iPhone.

Apple makes larger size mobile device anyway, before Samsung. It's called iPad and decades ago, Newton. But the software and concepts are different.

Whatever you need to say to yourself, my friend. :rolleyes:
 
Bunch of you guys sound like cry babies. No different when car manufacturers started using air bags in the 90's. Or backup cameras, anti-lock brakes and traction control. How would you like it if Chevy (first car manufacturer to use airbags) prevented all others from having airbags in cars? Think about that when you enter your non GM car.
Hypocrites!!!

Not so fast, airbags in cars are a requirement by federal law....lol
 
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