Does it have to be an upgrade motivational benefit? How about simply making a better product?
Sometimes I think Apple floats these types of rumors as a prank, to see how long it takes Samsung to copy the idea.
People are aware of the limited production Vertu phone, but at the same time Apple's patent indicates that their implementation will be different, especially for mass production.
It's also only one component in the entire phone. The Vertu phone is very different from the iPhone, and it's expensive.
There is no need to turn a blind eye towards Apple. Anyone can tell an iPhone from a Vertu phone, or a Mac from a Xerox.
OTOH, Samsung continue to ape Apple's every move. Look at even their flagship phone name.
S5 vs the original 5s.
Even Google remarked that the first Samsung copy phone looks too similar to iPhone.
Look at other phones on the market. They all try to establish their own ID.
Facepalm. If Apple hadn't sued, Samsung would be copying everything happily. Now at least they are more sensitive to it but their brand have been damaged I think.
I think some people here are still confusing making something popular, with inventing that something.
.
Dont rationalize Samsungs theft and shady business practices!
You did not at all stop and consider that maybe its because its the 5th of the S-line?S5 vs the original 5s. Look at other phones on the market. They all try to establish their own ID.
What is that big benefit that makes it a "major upgrade motivator"? This is an invisible feature, meaning one won't be able to tell whether it's a sapphire or glass screen (they'll look the same), so the "must have the latest & greatest" crowd wanting some tangible change that will help others notice a difference won't get fed by sapphire over glass.
Sapphire is harder and that will make it less likely to scratch. However, there's so few comments about people scratching their iPhones now. The big gripe is shattered screens for which sapphire will do no better.
So what is the upgrade motivational benefit?
Apparently some of the people here aren't aware that there is a phone with a sapphire display.
This article is about that one component and other OEMs focusing on it, it is also full of people commenting and focusing on Samsung supposedly copying that one component just because they think Apple was there first and have some sort of silly brand loyalty vendetta. Vertu's looks and price don't have anything to do with any of this, but their idea to go with sapphire first does.
Who said they couldn't tell the difference, apparently however... some people will cry foul if LG or Samsung considers a sapphire display because Apple is considering becoming the second manufacturer to utilize a sapphire display.
Yea, you are right... that couldn't have anything to do with the fact that the S5 is the 5th iteration of the Galaxy S line.
Not going to deny the first round of their devices looked like Apple's offerings. I'd say they have tried to define their own look these days, whether you like it or not. What Apple device do their newer devices look like?
You don't really know how things would have turned out, also when this lawsuit happened Samsung started making serious inroads in sales and made a lot more money. Their brand was strengthened because it put another smartphone brand in the limelight and got them more exposure with the masses than any Android phone got.
Suppose the very thin sapphire sheet this company can produce were bonded to a substrate that was much more shatter-resistant than Gorilla Glass. Result: excellent shatter and scratch resistance. That'd be worth a lot.
You did not at all stop and consider that maybe its because its the 5th of the S-line?
Samsung Galaxy S1 (Originally just known as the 'S')
Samsung Galaxy S2
Samsung Galaxy S3
Samsung Galaxy S4
Samsung Galaxy S5
But heres a spoiler for you.
The next one is going to be called.
Samsung Galaxy S6
And the one after that.
Samsung Galaxy S7
Uh, there have been sapphire factories around for well over a century.
Heck, even Corning Glass has been making small amounts of sapphire for the military for years.
If the demand for it increases, you can bet that more factories will spring up all over the world (just as they did for Gorilla Glass and newly competing glasses).
Why not G1-G7 ?
You have to put their entire practice together to see why it's copying.
None of the phone are called Sx _and_ none looked almost identical to an iPhone when first launched.
The newer iterations are just a reminder of the first blatant copy. The name stuck after all these years, and they still say they didn't copy.
Having done something similar, it's a fantastic feeling when it pays off!
I don't even know how to begin with this moronic comment.
Why not bond Gorilla Glass to that same substrate and save the big difference in component cost? I don't believe sapphire is about reducing shatter risk. I know "we" want it to be about that because that's the more typical issue with iDevice fronts.
But the problem is Samsung are doing this because Apple is doing this. When they stop copying, they start bashing Apple the company which they stole idea from. And then, when Apple sues them, they delay the lawsuit as much as possible and not get any punishment. Also they are tend to place marketing gimmicks on their products. It's not just copying, it's the unethical business strategy.
Different. Mobile screen size is just like PC monitor size. There is no innovation in it.
What's different is how the software works with different screen size.
For example, iPad UI and apps work differently compared to iPhone.
Apple makes larger size mobile device anyway, before Samsung. It's called iPad and decades ago, Newton. But the software and concepts are different.
Bunch of you guys sound like cry babies. No different when car manufacturers started using air bags in the 90's. Or backup cameras, anti-lock brakes and traction control. How would you like it if Chevy (first car manufacturer to use airbags) prevented all others from having airbags in cars? Think about that when you enter your non GM car.
Hypocrites!!!