I find it rich that they think they can go toe to toe with Apple’s chips. Apple has some of the best CPU cores in the industry. There’s no way Oppo is suddenly going to compete with Apple for hardware performance, no way to go from 0 to 100, just like that. And the A series has been under development for over 10 years at this point, it’s had over 12 years of commercial releases to ramp up performance. (It’s probably closer to 15 years, if we assume Apple began work on the A4 during the iPad’s development cycle, which it likely did.) Xiaomi and Oppo both seem to be writing performance and quality checks their companies probably can’t cash in their goal of claiming to be the next Apple.
Never mind the fact that, if they really want to deliver an Apple-like experience, they’re gonna have to either fork Android and seriously customize it for their phones, or they’ll have to find a different OS to use. And, what’s more, they’ll have to support devices for much longer than they’re used to. Apple generally supports the latest phone with post-release software updates for four to five years, which is a mindset I absolutely don’t see Chinese firms adopting.
Besides, how many times have we seen companies call their new products iPhone killers, iPad killers, iPod killers, etc.? And companies that claim to be following Apple (perhaps the Apple of another industry)? And yet Apple persists, while these firms fail. There’s something in their products and corporate DNA that’s uniquely Apple, that can’t just be copied, even if you’re willing to create your own chips and your own software. Besides, attempting to copy Apple is no way to get out of the Apple knock off ghetto, it really just cements your phone as the phone to buy if you can’t afford an iPhone (ask Samsung how that’s worked out for them) or if you absolutely want Android (and then, the company has the albatross of Android* around their neck).
* How’s Android an albatross around their neck? Generally, you can’t really optimize Android for your custom hardware nearly as well as Apple can iOS. Even if you could, Oppo is mostly a hardware firm, they’d have to suddenly get really good at custom software. And since Android targets low end to mid range to high end phones equally, if your custom hardware can’t deliver superior performance at MediaTek prices and Android software and apps don’t take advantage of your custom hardware, there’s little reason to buy your $1000 OneMate branded phone over a mid-range Samsung model or the latest Pixel phone.