I don’t agree with these moves at all, but it was kinda a genius move by Apple business wise. Don’t ship an adapter in the box, make other companies look like jerks for not “caring about the environment”, then make them look like hypocrites when they finally follow suit.
So now Apple's removing the charger is all about margins and profits and not about the environment? I thought it was all about the environment?Do the math:
Let's say bill of materials for the charger is about $4-$5 (http://www.righto.com/2012/05/apple-iphone-charger-teardown-quality.html).
Then, we know that the charger takes up substantial space in the packaging (removing the charger allows for 70% more iPhones to be transported at one time and stored as inventory).
Throw in the the EarPods on top of shipping/inventory costs, that's probably another $2 cost per iPhone. That easily pushes the costs over $7 or over 1% of a 64GB iPhone mini's price tag.
Considering Apple sold about 200 million iPhones in 2018. 200 mil x $7 (for charger+shipping+inventory+EarPods costs) is about $1.4 billion. Put it in perspective: net profit for Apple was about $55 billion last year (from statista.com), so that's about 2.5% of Apple's net profit. Again, that's purely for the sake of putting it in perspective, not suggesting anything else otherwise.
If you think 2.5% is nothing, well, then you should be fine paying an extra 2.5% for a charger then which equates to about a $715 price tag for the iPhone mini 64GB which is only slightly less than just buying the $19 charger separately.
Having the manufacturers do this creates a two-tier price and a secondary market for the chargers. A better option is to create two skus, one less expensive than the other. One includes a charger, one doesn't. Maybe one manufacturer will do that, but for now, it's all or nothing.Except that other companies don't need to follow suit. They are free to include charger brick in the box as they have been doing for years?
Or if they really "care about the environment" and feeling really generous, they could always include a QR code with an expiration date in the box that can be exchanged for a standard power brick, should the customer choose to.
Having the manufacturers do this creates a two-tier price and a secondary market for the chargers. A better option is to create two skus, one less expensive than the other. One includes a charger, one doesn't. Maybe one manufacturer will do that, but for now, it's all or nothing.
So independent of the manufacturer, if you need a brick and cable, you will have to buy one. That seems to be the direction moving forward. Manufacturers don't want to try to mitigate one problem and create more.Well creating two types of package won't help either. I've seen people deals on eBay selling iPhone packaging that includes its standard accessories. And many people buy them because it's still cheaper than buying a standalone accessories from Apple, or they just want the box when it's time to sell their iPhones with missing boxes (for whatever reasons).
I have a recommendation for you. Please watch the movie "Miracle on 34th Street". Then you'll understand why what you are saying is showing your ignorance to the situation. In the movie Macys sends customers to their competitor if they are out of stock on a product. This makes the competitor look like the bad guy because they aren't doing the same thing. Apple looks like the good guy trying to reduce landfill by no longer including a charger that's really not necessary. Samsung and the other companies start looking like the bad guy by still including chargers and adding to the overflowing landfill. Samsung is a crap company because they will let a year pass first in order for Apple to take the trashing for being first at removing the chargers. Then of course Samsung and other companies follow suit.Except that other companies don't need to follow suit. They are free to include charger brick in the box as they have been doing for years?
I hope you realize this idea makes zero sense? Including a QR code to get a charger is no different than including a charger. It's still giving the customer a charger to add to the many they have lying around at home which will end up in landfill. You're not look at this from a business or environmental standpoint. You're looking at it from a selfish customer standpoint.Or if they really "care about the environment" and feeling really generous, they could always include a QR code with an expiration date in the box that can be exchanged for a standard power brick, should the customer choose to.
Lol, are you serious?You're looking at it from a selfish customer standpoint.
Perhaps, just unrelated to what was being commented on in my post.What was done in the past, doesn't mitigate what the plan is for the present.
Not the way I'd phrase that, but it seems that part of what was being pointed out has made it through.That's stupid way of sampling the population which you're basing your generalizations on.
There's certainly that view of it, and of course applies just as simply in the other direction. Have a good one as well.Anyways, it's clear you've made up your mind about how you feel about this and there's no way to convince you otherwise. I don't see any point with discussing this topic with you any longer. Have a good one.
How should a consumer look at a decision that someone else makes that benefits them while the consumer takes on the burden of that decision?You're not look at this from a business or environmental standpoint. You're looking at it from a selfish customer standpoint.
Why is it stupid?What a stupid comment.
If you have an Apple USB-A charger, you have a lightning to USB-A to lightning cable.
If you're coming from Android, you probably DON'T have a USB-A charger because you most likely have a USB-C charger in which Apple gave you a free cable.
Apple thought it through.
Yes I am. Are you? Obviously you didn't get the point. Not surprised at all. 🙄.Every customer looks at things from a selfish standpoint. They don't comprehend the reasons why business decisions are made. I'm sorry for you that you can't understand that. SMH.Lol, are you serious?
What burden? 🙄 Just about every person in this world has a compatible cell phone charger. I find it funny that when Apple removes the charger this forum goes into a hissy fit. When Samsung FINALLY does it the fault still goes towards Apple.How should a consumer look at a decision that someone else makes that benefits them while the consumer takes on the burden of that decision?
As in the consumer now gets less than what they used to with the same purchase as before. Consumer suddenly loses out on something that someone else decided on (someone else that benefits from that decision). Doesn't matter what manufacturer is involved.What burden? 🙄 Just about every person in this world has a compatible cell phone charger. I find it funny that when Apple removes the charger this forum goes into a hissy fit. When Samsung FINALLY does it the fault still goes towards Apple.
Excellent response...As in the consumer now gets less than what they used to with the same purchase as before. Consumer suddenly loses out on something that someone else decided on (someone else that benefits from that decision). Doesn't matter what manufacturer is involved.
Does seem somewhat related.Perhaps, just unrelated to what was being commented on in my post.
Again, perhaps to something else, just not to what I was commenting on.Does seem somewhat related.