You clearly don't understand Apple then.I still think it’s unconscionable that an electronics manufacturer that charges $1000 for their device doesn’t include:
1) a way to recharge the device’s battery out of the box, or
2) a way for the end user to replace the battery
Seriously ridiculous.
Whilst it's true that people don't need 20 charging bricks, I would be surprised if the average consumer has that many. Most members on here are not the average consumer.
Also the average consumer isn't likely to upgrade yearly given the cost of these phones. They'll have the phone on a 2 - 3 year contract and upgrade at the end of the contract.
Of course I can only speak for myself and people around me but none of us have a drawer full of spare chargers. In our household we have one charger for each device and when that device gets sold on the charger goes with it.
Not including a charger with a £1000+ product doesn't come across as customer friendly no matter how you spin it.
Offering an adaptor for free of course would result in people opting for one when they don't need it. Offering the charger at a discount with the purchase of the phone would have been the better approach rather than telling people to use their old one or pay full price for a new charger.
And yet iPhones and Macs have the longest average lifespans in the industry. Apple also has a recycling program for iPhones which resalvages parts and material (look up Daisy the robot).If Apple was truly concerned about the environment, they'd stop making totally disposable landfill bound products with quick EOL cycles. Put up of shut up where it counts. Sure, you couldn't upgrade camera systems or processors to make a phone faster, but you could have a memory slot. Same with Mac computers with soldered on memory and SSDs. This screams, "WE DON'T CARE ABOUT THE ENVIRONMENT!" no matter what little minuscule little press releases you do to in reality just save a buck.
The only basic reality is that phone producers exist in a competitive environment. Most android phone manufacturers will continue to not profit despite leaving the charger out because either prices will lower or features will increase.Money saved is based on what exists: the phone in the form that it's in with the power adapter included vs. without the power adapter included. No assumptions involved when it comes to basic reality.
I still think it’s unconscionable that an electronics manufacturer that charges $1000 for their device doesn’t include:
1) a way to recharge the device’s battery out of the box, or
2) a way for the end user to replace the battery
Seriously ridiculous.
So every other year that Apple has released a new phone with new hardware/features and included the power brick in the box had it no impact on margins but somehow in 2020 it did? I don’t buy that.And how do you know Apple wouldn't have cut features had they included the charger? Apple could have kept the same amount of RAM in the Pros instead of increasing it and saved the ProRAW feature for next year's phone.
Or they could have cut the doubling of storage and kept 64GB for the pros.
Or they could have cut iPhone 12 mini from launch to save on capex from introducing another model of the iPhone.
If margins are too low, Apple will have to cut back on other areas of the product which means a worse product for consumers. Charging brick was the obvious first pick to remove.
Fair enough on the exaggeration. Yes a lot of customers may have a laptop with a port or an an existing charger but plugging into a laptop which needs to be on to charge the phone is hardly convenient. If the customer already has an existing charger then they don't need another one.20 bricks is a wild exaggeration. I am not saying many customers do have that many.
A consumer buying a $1k product likely already has a port they can conveniently use at home, whether it's a laptop or an existing charger. Either that or a $19 charger is a very easy purchase for them. One of the two is very likely to be true.
I don't know where Apple makes room for this discount you speak of. Offering a discount without taking something away from the product will obviously hurt margins if a lot of people took advantage of the offer. It's not like Apple is pocketing any sort of increased profits, because there are none to pocket. The costs got reallocated. Apple isn't making more money off the iPhone 12 compared to iPhone 11. They're making less based on Barclay's report.
Semantically, it depends if one needs a charger, that is any charger, the brick is "necessary". I'll cite the example of my son, who just bought an iphone 12. He said there is no charger in the box, when he opened the box. I asked what he was going to do and he said use his old chargers and cables.No they don't. Just providing a different perspective on the aftermath of unbundling the charger. The argument of "people already have plenty of chargers" is more palatable in Samsung's case than Apple's.
Nontheless, if you actually read my various posts in the past, I dislike this trend of unbundling necessary accessories.
What was done in the past, doesn't mitigate what the plan is for the present.Seems that "some credit" is fairly different from a "pass".
1. What extra profit? How much extra profit did apple have this year? Can you be specific.I'm not surprised. They probably calculated how much extra profit Apple has made by not including a charger. Apple made the decision solely for business reasons (nothing to do with environment expect in relation to PR) and others will do the same.
Ofc there is a material cost saving, but really I do believe Apple when they say it is about environment as well. Smaller box also means that more iPhones could be transported in a single plane which reduces the carbon footprint of the whole logistic process.Every manufacturer who follows Apple's lead by leaving out the charger are doing so because they realize the cost savings and additional sales potential.
I know someone who worked for Samsung and even stuff like making the paper thinner on the manual helped them ship more per plane. Sure it helps them save money but that's also better for the environment.Ofc there is a material cost saving, but really I do believe Apple when they say it is about environment as well. Smaller box also means that more iPhones could be transported in a single plane which reduces the carbon footprint of the whole logistic process.