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I still think it’s unconscionable that an electronics manufacturer that charges $1000 for their device doesn’t include:

1) a way to recharge the device’s battery out of the box, or
2) a way for the end user to replace the battery

Seriously ridiculous.
 
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Once Samsung started attacking Apple's customers instead of Apple with those strangely mean Notch-Haircut ads, the entire marketing team should've been canned right then & there.

I can be Apple's biggest cynic sometimes, but god do they know how to carry themselves with some dignity & grace as compared to Samsung.
 
I still think it’s unconscionable that an electronics manufacturer that charges $1000 for their device doesn’t include:

1) a way to recharge the device’s battery out of the box, or
2) a way for the end user to replace the battery

Seriously ridiculous.
You clearly don't understand Apple then.
 
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Whilst it's true that people don't need 20 charging bricks, I would be surprised if the average consumer has that many. Most members on here are not the average consumer.

Also the average consumer isn't likely to upgrade yearly given the cost of these phones. They'll have the phone on a 2 - 3 year contract and upgrade at the end of the contract.

Of course I can only speak for myself and people around me but none of us have a drawer full of spare chargers. In our household we have one charger for each device and when that device gets sold on the charger goes with it.

Not including a charger with a £1000+ product doesn't come across as customer friendly no matter how you spin it.
Offering an adaptor for free of course would result in people opting for one when they don't need it. Offering the charger at a discount with the purchase of the phone would have been the better approach rather than telling people to use their old one or pay full price for a new charger.

20 bricks is a wild exaggeration. I am not saying many customers do have that many.

A consumer buying a $1k product likely already has a port they can conveniently use at home, whether it's a laptop or an existing charger. Either that or a $19 charger is a very easy purchase for them. One of the two is very likely to be true.

I don't know where Apple makes room for this discount you speak of. Offering a discount without taking something away from the product will obviously hurt margins if a lot of people took advantage of the offer. It's not like Apple is pocketing any sort of increased profits, because there are none to pocket. The costs got reallocated. Apple isn't making more money off the iPhone 12 compared to iPhone 11. They're making less based on Barclay's report.
 
To the surprise of absolutely nobody who follows these companies.

seriously folks, stay away from companies like this who manipulate their customers so brazenly.

At least Apple tries to stick with its message instead of pouncing on competition and then next year copying them like cowards.
 
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If Apple was truly concerned about the environment, they'd stop making totally disposable landfill bound products with quick EOL cycles. Put up of shut up where it counts. Sure, you couldn't upgrade camera systems or processors to make a phone faster, but you could have a memory slot. Same with Mac computers with soldered on memory and SSDs. This screams, "WE DON'T CARE ABOUT THE ENVIRONMENT!" no matter what little minuscule little press releases you do to in reality just save a buck.
And yet iPhones and Macs have the longest average lifespans in the industry. Apple also has a recycling program for iPhones which resalvages parts and material (look up Daisy the robot).
 
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Money saved is based on what exists: the phone in the form that it's in with the power adapter included vs. without the power adapter included. No assumptions involved when it comes to basic reality.
The only basic reality is that phone producers exist in a competitive environment. Most android phone manufacturers will continue to not profit despite leaving the charger out because either prices will lower or features will increase.
 
I still think it’s unconscionable that an electronics manufacturer that charges $1000 for their device doesn’t include:

1) a way to recharge the device’s battery out of the box, or
2) a way for the end user to replace the battery

Seriously ridiculous.

On the one hand... yeah it seems weird to not include the required accessories.

On the other hand... this allows Apple to get away from having to produce 200 million power bricks when there are dozens of other companies who are making them anyway. (and better ones too!)

And it allows you to choose the exact charger you want from Anker, RavPower or others. Something with more wattage, multiple ports, folding prongs, or whatever.

Let's face it... even when phones came with a charger... it was only one charger. You still had to buy chargers for multiple rooms in your house, and your car, your luggage/travel kit, etc.

I've never been a fan of Apple's single-port chargers anyway... which is why I own plenty of superior multi-port chargers from the aforementioned companies. And their cables too! I've always preferred cables from other companies.

So yeah... it sucks that phones don't come with chargers anymore. But what are we gonna do... :p
 
A law firm will see an opportunity to make some money in a lawsuit and they all will be forced to pay money to people who bought phone with no charger and they will have to start putting them back in. Just takes one judge to be made that they bought an electrical device with no way to power it.
 
Sigh. No. RIGHT NOW you can buy a Samsung phone with a power adapater. RIGHT NOW, you cannot buy an iPhone with a power adapter. Samsung's Twitter message is and still is very relevant and on the mark. Nothing hypocritical at all.
 
And how do you know Apple wouldn't have cut features had they included the charger? Apple could have kept the same amount of RAM in the Pros instead of increasing it and saved the ProRAW feature for next year's phone.
Or they could have cut the doubling of storage and kept 64GB for the pros.
Or they could have cut iPhone 12 mini from launch to save on capex from introducing another model of the iPhone.

If margins are too low, Apple will have to cut back on other areas of the product which means a worse product for consumers. Charging brick was the obvious first pick to remove.
So every other year that Apple has released a new phone with new hardware/features and included the power brick in the box had it no impact on margins but somehow in 2020 it did? I don’t buy that.
 
20 bricks is a wild exaggeration. I am not saying many customers do have that many.

A consumer buying a $1k product likely already has a port they can conveniently use at home, whether it's a laptop or an existing charger. Either that or a $19 charger is a very easy purchase for them. One of the two is very likely to be true.

I don't know where Apple makes room for this discount you speak of. Offering a discount without taking something away from the product will obviously hurt margins if a lot of people took advantage of the offer. It's not like Apple is pocketing any sort of increased profits, because there are none to pocket. The costs got reallocated. Apple isn't making more money off the iPhone 12 compared to iPhone 11. They're making less based on Barclay's report.
Fair enough on the exaggeration. Yes a lot of customers may have a laptop with a port or an an existing charger but plugging into a laptop which needs to be on to charge the phone is hardly convenient. If the customer already has an existing charger then they don't need another one.

In terms of the discount on a charger. I don't know haw much it costs Apple to make the 20W USB-C adaptor but I'd be surprised if it's more than $1 - $2 with all costs factored in. If they sold it for $10 there still making double the price compared to cost. Yes Apple have added features this year which cost more but they also saved money by not including the adaptor, earpods and slimming down the box which also reduces shipping cost per unit.

Barclays report is ultimately speculation. The only people who know the true cost of building and shipping a iPhone is Apple themselves and of course there not going to publish that information.
 
No they don't. Just providing a different perspective on the aftermath of unbundling the charger. The argument of "people already have plenty of chargers" is more palatable in Samsung's case than Apple's.

Nontheless, if you actually read my various posts in the past, I dislike this trend of unbundling necessary accessories.
Semantically, it depends if one needs a charger, that is any charger, the brick is "necessary". I'll cite the example of my son, who just bought an iphone 12. He said there is no charger in the box, when he opened the box. I asked what he was going to do and he said use his old chargers and cables.

So for him, was this a "necessary" accessory? I say no. And to me, either the idea of unbundling accessories is either acceptable or not acceptable. Not conditionally palatable because of what they've shipped in the past. But I appreciate the "what's good for the goose is good for the gander."
 
I'm not surprised. They probably calculated how much extra profit Apple has made by not including a charger. Apple made the decision solely for business reasons (nothing to do with environment expect in relation to PR) and others will do the same.
 
I'm not surprised. They probably calculated how much extra profit Apple has made by not including a charger. Apple made the decision solely for business reasons (nothing to do with environment expect in relation to PR) and others will do the same.
1. What extra profit? How much extra profit did apple have this year? Can you be specific.
2. Can you cite some credible sources that claim this move has no basis at all in e-waste? (Given there was a MacRumors headliner on the very same subject?)
 
People always talking about how they want to do what's right for the environment but Apple and Samsung stops including another useless charging brick and you would think their mommy just took away their binky 🤦‍♂️
 
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Every manufacturer who follows Apple's lead by leaving out the charger are doing so because they realize the cost savings and additional sales potential.
Ofc there is a material cost saving, but really I do believe Apple when they say it is about environment as well. Smaller box also means that more iPhones could be transported in a single plane which reduces the carbon footprint of the whole logistic process.
 
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Ofc there is a material cost saving, but really I do believe Apple when they say it is about environment as well. Smaller box also means that more iPhones could be transported in a single plane which reduces the carbon footprint of the whole logistic process.
I know someone who worked for Samsung and even stuff like making the paper thinner on the manual helped them ship more per plane. Sure it helps them save money but that's also better for the environment.
 
Apple should follow Xiaomi. They will give you a charger if you ask, instead of paying $19 for a dumb 20W charger. Xiaomi's approach should be the standard.
 
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