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Yeah, Apple has such a rich history of such adult and non-attacking ads...

https://www.youtube.com/watch?v=DZSBWbnmGrE

How short memory people have. It was Apple who first made the attack-the-competition advertisement model in the tech industry. I laughed back then because half the features people wanted (decent battery) lacked back then every competitor had it.

How quickly people forget Apple's behavior. Oh thats right, they can do no wrong. Samsung can advertise competitive advantages, Apple can't. Samsung can't attack the lack of features of the competition, but Apple can.

You're missing the point. Samsung's are though they hired grade school talent, turning out stupid and childish ads.
 
I just dont see the use case for split screen on a tablet...

Tablets (and specifically what Apple originally released the iPad intended for) are for accomplishing tasks on the go with a portable handheld device. Any split screen is just going to make it harder to see each task... its actually easier to switch between apps and see them both full screen... course this is what i do on my computer also - its not like any OS really lets you use 2 apps at the same time (best you can do is make front app window smaller so you can see another apps window, but you still cant interact with both without switching between them).

I really would not want this on my phone or tablet, especially for the use case depicted in the video - seriously who tries to watch 2 shows at once (didnt anyone learn anything from how PIP has failed to gain any usefullness?) - and then he gets a call and both videos keep playing while it is ringing? ROFL - thank you Apple for having basic common sense and realizing people would want everything to be paused when a call comes in... And I actually am on the fence about whether I like the new message notifications that no longer pause everything (the notification at the top can sometimes distract me and i miss some of a video and have to rewind or lose my game)

thats why it's an optional feature that you don't actually have to turn on or use :p

Seriously, what is with a lot of Mac Rumours posters who believe if a feature is offered in a device that they can't see themselves using, they automatically bash it as a terrible thing that nobody wants

Having used devices with split screen multitasking has been wonderful. (I don't have a samsung device currently). From Notes, Surfaces, and the like, I h ave had a good hand at playing with the functionality.

It's good. Sure, not everyone will use it, but when you need it, and it's there, It's wonderful.

Case in point. People DO like PIP. People DO want two things, sometimes videos playing at the same time.

I used to LOVE picture in picture. As an avid hockey fan and sports watcher, I used to LOVE watching the Leafs game in big, and have a 2nd relevant game in PIP.

as for a tablet? I had my nieces over this weekend. a 3 year old and a 6 year old. This weekend was not a good weekend for them. They were fighting, they were grumpy. They didnt' have a good sleep the night before and well.. Kids will be kids.

Pulling out the tablet obviously, both wanted to watch two seperate things. Neither even had sound! but sure enough, the fights ensued. 1 iPad was not enough between the two.

And the mindset people here keep spewing "Just buy another for each of them". sorry, not all of us are rich and have plethora of disposable income that they can buy 3-5 different tablets just for a 3 and 6 year old. It's called sharing. And it's called living in your means.

Sure neough though, I went, grabbed my surface pro. propped it up. fired up two different Apps and they both sat there happy for... well, the attention span of young girls.

Don't get me wrong. I'm tired of Samsung's direct attacks on competition. Theyve got some decent products, but these commercials are just... bad. They could have gotten the message accross, without attacking the competition (at least they didnt do it by name). In fact, when you go on the attack like this, you actually put some peoples backs up against a wall and they get angry. you've now forever lost a potential client. It's just bad marketting



TL;DR

just cause YOU don't see how YOU can use the functionality, doesn't make it a Gimmick nor a terrible functionality to have. Apple would do very well to include some form of this in future iOS revisions.

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I believe Samsung over boosts colors to make them pop. And make pictures look better on the phone. The problem comes when you look at them on another device. I recently took pictures of visiting family with my iPhone and her New Samsung phone. All of mine came out great while hers were hit and miss. The all looked great on her phone but when she sent them to me, some were fine, the others were awful.

yeah, something i noticed on some Sammy Devices.

one of the "features" of Touchwiz is a very high saturation. it can be turned down in the options, but by default its pretty high. Colours "pop", but aren't very accurate.
 
Don't know about you, but showing a 30 second or longer Advert for your product, that can't do most of the things shown in the advert without buying extra hardware from other makers, kinda is misleading don't you think?

It's ok, for perhaps one item during the demonstration, like If you wish to go underwater, you need the waterproof case. But to base your product on virtually 3rd party hardware, feels a bit off.


I was talking rather about the iPad screen having less contrast during the movie.

EDIT: in fact there was a "Screen image simulated" note at around 0:11
 
I guess "insulting" by association? Because I can't see how making a commercial where "PC" gets more viruses somehow means that PC users contract more viruses. Apple was saying they catch the flu more or something in your view?

You missed the biggest "association"

I'm.a.PC.stereotype.jpg


The content of the ads was not that important, PC users were portrayed as losers. While owning a mac was cool ;) see the issue now? or why PC users found the ads to be insulting?

Even Samsung has not gone to these levels.... yet
 
Consider the number of people who watch TV at the same time as using a laptop/tablet/mobile device...

True. But it's still not possible to concentrate on both at the same time. They are browsing and listening to the TV. Or just watching the TV, not both.

This is not a technology challenge but a human one. Humans just can't do two things at one time in two separate windows independently of each other.

It's not possible. Which is why the Samsung advertisement has a child and a man using one app each on one screen. Not one person using two apps in unison.
 
Of course, the iPad can already do that since there are dozens of apps that present two UiWebViews where a video can play in one web page, and a website can be viewed in another (realizing of course this limits the types of videos that can be played).

It would also of course depend on the video coming from a website.

But you're right: the popularity of dual screen web browsers for the iPad, points out that many people find multi-window viewing useful, even with the limited methods that Apple currently allows.

There are a lot of features that not everybody uses, but that's certainly no reason to leave them out.
 
I guess "insulting" by association? Because I can't see how making a commercial where "PC" gets more viruses somehow means that PC users contract more viruses. Apple was saying they catch the flu more or something in your view?

yes, very similar "by association".

the human mind tends to make logical leaps based on inference quite regularly, and often subconciously.

The best marketters know this and can take advantage of it.


it is similar to these adds. Samsung actually never names Apple or iPad. They just say 'your tablet can't do that?'. There are a lot of tablets that can't do it. So why is everyone here who is getting up in arms screaming that it must be a direct attack against Apple?

Because it is inferred by small little things. Colour of the tablet. shape and design language and Knowledge of the market and competition. The commercial assumes you know what the market of tablets has, at least on a surface level.

it is very similar to how the Apple v PC adds worked. Apple used a technique called personification in order to showcase inanimate objects as people. Since you saw people talking to eachother, and not say, cartoon computers, the human mind would take those people and infer that they were to represent what Apple believed (or wanted to portray) the user as.

In those commercials, Apple made the Mac users young and hip. Dressed in "cool clothing" that fit well. he was seen as "cool" and "with it" and being young he was part of the "in" crowd. It wasn't said, but the imagery, the portrayal and the clothing showed this sort of direction.

On the flip side, The PC was personified as short, chubby, awkward, dumpy looking person who was unsure of himself and not very bright. Apple was strongly inferring here through personification that THIS was what PC users are seen as and the like.

So in a sense, yes, they were trying to personify computers so that the viewer could make that... "oh, I get sick and a flu, I don't want my computer to get a virus and sick either! maybe i'll buy a mac!"
 
Not bothered, just want to be better informed as a consumer.

on this note,

why not hold every one else to the same standard?

why not with every single new product purchase? every manufacturer has to provide a complete list of every manufacturer who has a part in a product.

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I see, thank you :)

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Lets hope it will get better :)

i'm actually surprised that Apple hasn't considered moving to AMOLED in some way.

AMOLED technology also is dramatically thinner than LCD (no need for a backlight layer).

Apples drive to thinness, this would seem like a way of shaving a few microns
 
"The baby wants to watch a movie while the dad is trying to catch a sports game."

why would anybody want to do this kind of thing on a tablet?
 
That's something I never understood. If my friend Joe goes to an Apple Store to buy an iPhone, and they've sold out, some people actually believe this would be positive for Apple and would make them sell more. It doesn't. Joe didn't get an iPhone. He might buy something else, best case he buys an iPhone later which is no gain for Apple because he wanted to buy anyway. And can anyone explain how the fact that Joe didn't get a phone would make me want to buy one? If I didn't want one, I'll surely not go to a store that doesn't even have them to buy one. If I did want one, hearing from Joe will in the best case make me wait, in the worst case make me buy something else.

PERCEIVED shortages are good.
Actual Shortages are bad.

making a perceived shortage gets people standing in lines to be "first" and get in the first batch. it was a great image apple used during the early days of the iPhone. people lined up at stores to get them because "they're just that amazing everyone wants to line up for them"

but yeah, REAL shortages aren't good. Real shortages means no revenue for devices that could be sold.

nobody should purposely be creating shortage in this market.
 
PERCEIVED shortages are good.
Actual Shortages are bad.

making a perceived shortage gets people standing in lines to be "first" and get in the first batch. it was a great image apple used during the early days of the iPhone. people lined up at stores to get them because "they're just that amazing everyone wants to line up for them"

but yeah, REAL shortages aren't good. Real shortages means no revenue for devices that could be sold.

nobody should purposely be creating shortage in this market.

And of course no one is. Yet many of the children here think Apple is. Funny.
 
I have never had an issue with video not visible on the iPad due to lack of contrast. It's telling that they're doing it with content they created themselves instead of an existing movie, anything that requires more contrast than the iPad can handle would probably fail with some TV and movie projection as well. Find an actual scene in a real movie or TV show that behaves like that and we'll talk.

And that split screen scenario is about the worst example they could think of for multitasking I can think of, what a horrible experience. And the real solution is to man up and be a real parent, tell the damn kid he can't watch videos. It's not like they are good for kids at that age anyway.
 
pretty annoying ads.
sure, i'm going to buy a tablet that pushes contrast in the dark areas, so i am going to see a picture like it was never intended to be seen.

just like buying a samsung tv and leaving all the crappy "image enhancement" settings switched on. except, you probably can't switch it off in the tablet.
 
i'm actually surprised that Apple hasn't considered moving to AMOLED in some way.

AMOLED technology also is dramatically thinner than LCD (no need for a backlight layer).

Apples drive to thinness, this would seem like a way of shaving a few microns

amoleds (except the very expensive ones) still have color rendition problems. colors are often oversaturated, not accurate and there's black clipping. also, they seem to wear out faster. i guess, amoleds are just not up to apple's standards for tablets.
 
but yeah, REAL shortages aren't good. Real shortages means no revenue for devices that could be sold.

nobody should purposely be creating shortage in this market.

Right. That said...

Apple does manipulate supply, but not in the universal shortage way that some people think.

What Apple has done at times is to shift already limited supplies to go to third party retailers instead of to their own Apple stores.

--

Apple does this shift because they can count a sale (and the revenue) the instant the device is shipped to a retailer, versus only after it's in the hands of an Apple online/brick store customer.

This is especially important when new devices debut at the end of a quarter. Apple wants to count as many sales as possible, as quickly as possible, even those still on their way to their destination.

It's also done with older device models to boost flagging sales near the end of a poorly performing quarter. Analysts notice this shift when inventory is tight at Apple stores but easy to find elsewhere.
 
amoleds (except the very expensive ones) still have color rendition problems. colors are often oversaturated, not accurate and there's black clipping. also, they seem to wear out faster. i guess, amoleds are just not up to apple's standards for tablets.

I have read what you state about AMOLEDs, but are AMOLEDs more expensive to make? I recently emailed Tim Cook about this very matter but will probably not receive a reply. I am awaiting the Next iPad Air, having returned two iPad Airs due to display issues (darker areas on left of screen).
 
Use your imagination. You are not limited to only 2 videos playing side by side. You can use other apps besides a video player.

Imagine being able to watch a baseball game and having a web browser in the other half showing stats of all the players. Imagine typing notes with a bluetooth keyboard and watching a lecture video on the other half of the screen. Imagine video conferencing while being able to look at your notes or report on the other half of the screen. Imagine browsing the web while being able to watch reruns of your fav tv show/baby cam/music videos in a floating windowed player. Imagine being able to open two spreadsheets so you can look at the numbers in both at the same time so you can compare. Imagine taking a picture of a document and being able to enter that data into another document later while viewing both documents side by side.

Imagination...
Some people haven't downloaded that App yet :cool:

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That is, unfortunately, MacRumors in a nutshell.
fun isn't it :D

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Apple's Mac division alone is the most profitable in the entire PC industry. Meanwhile, HP and Dell (the two largest in terms of marketshare, a metric that means most to you) have been flirting with bankruptcy for years. So tell me again why marketshare is important?

Heres a question for you based on the underlined comment.

(i'm just critical thinking and not really taking a side).


If Apples PC department is the most profitable for PC sales, but, they have only had a consistent market share.

Yet profits year after year continue to rise...

logically... does that not indicate that Apple isn't actually selling you the best bang for the buck and that there is significant profit margin built into their sales as a premium?

....

What i'm trying to say mostly is that one statistic alone isn't enough. Marketshare only tells one picture. Profit / Loss only tells another picture. You want a real good idea of how the market is doing, you must look at more than just a few simple metrics.

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I don't need to try it, because (as I mentioned), I've never had the need to do so and until I do, not having this "feature" won't affect my life in any way.

so, because YOU don't have use for it, you don't think it's worthy feature to add?

so because YOU don't think any of the already explained examples can benefit you,

NOBODY else should?
 
Use your imagination. You are not limited to only 2 videos playing side by side. You can use other apps besides a video player.

Imagine being able to watch a baseball game and having a web browser in the other half showing stats of all the players. Imagine typing notes with a bluetooth keyboard and watching a lecture video on the other half of the screen. Imagine video conferencing while being able to look at your notes or report on the other half of the screen. Imagine browsing the web while being able to watch reruns of your fav tv show/baby cam/music videos in a floating windowed player. Imagine being able to open two spreadsheets so you can look at the numbers in both at the same time so you can compare. Imagine taking a picture of a document and being able to enter that data into another document later while viewing both documents side by side.

i guess you have reading comprehension problems too? seems to be common on these forums... the ad in question is specifically touting the usefulness of watching 2 videos at once, and the poster i was replying to was specifically defending reasons to want to do this. Additionally, if you actually read my post, i already pointed out how all your examples are not really very useful either and there are better alternatives to accomplish the same thing - and all drastically shrink the already small viewing area of the video you are watching on your tablet.
 
thats why it's an optional feature that you don't actually have to turn on or use :p

Seriously, what is with a lot of Mac Rumours posters who believe if a feature is offered in a device that they can't see themselves using, they automatically bash it as a terrible thing that nobody wants

Seriously reading comprehension skills on this forum are just terrible...

I only stated my opinion and my dislike of the feature, I may have bashed a feature i dont like or want, but i did not say that nobody wants it i just dont

And Samsung is the one with the ad in question that is bashing Apple for not having this feature as if it is something everyone wants and if you have an Apple device you should be jealous or you are a dumb sheep. So yeah maybe i come accross as a little bashing Samsung - but at least my opinion is more logical and backed by facts.

Case in point. People DO like PIP. People DO want two things, sometimes videos playing at the same time.

I used to LOVE picture in picture. As an avid hockey fan and sports watcher, I used to LOVE watching the Leafs game in big, and have a 2nd relevant game in PIP.

youre the first person ive heard have good things to say about PIP - always causes fights over which show gets to be the bigger with sound amoung anyone i ever saw using it and they end up just going to another TV...

you do also say USED to love it - the novelty kinda wore off?

as for a tablet? I had my nieces over this weekend. a 3 year old and a 6 year old. This weekend was not a good weekend for them. They were fighting, they were grumpy. They didnt' have a good sleep the night before and well.. Kids will be kids.

Pulling out the tablet obviously, both wanted to watch two seperate things. Neither even had sound! but sure enough, the fights ensued. 1 iPad was not enough between the two.

well this is a completely different problem - bad parenting. spend sometime with your kids - find out wht they are having such a hard time - and do not just let them watch TV to calm down - just going to perpetuate your problem. and if you are going to let them watch something, the fact the iPad doesnt allow 2 things watched at once is yet another perfect chance for you to parent your kids and teach them to compromise and decide on something they both want to watch - or they can just not watch anything right?

And the mindset people here keep spewing "Just buy another for each of them". sorry, not all of us are rich and have plethora of disposable income that they can buy 3-5 different tablets just for a 3 and 6 year old. It's called sharing. And it's called living in your means.

The point is the kid doesnt even need an iPad or need to use one at that age - and if it is really such a problem to people that they need to let their kids watch 2 different shows on one device - you could afford another one - or just dont let them use it - or dont have an iPad at all and get something you can afford 2 of (living in your means - you said it).... not all of us have disposable income that we can just trust our 3 year old with our iPad.

Sure neough though, I went, grabbed my surface pro. propped it up. fired up two different Apps and they both sat there happy for... well, the attention span of young girls.

Oh great parenting - lets teach them they can always get what they want in this world... just have to throw enough of a fit.

Don't get me wrong. I'm tired of Samsung's direct attacks on competition. Theyve got some decent products, but these commercials are just... bad. They could have gotten the message accross, without attacking the competition (at least they didnt do it by name). In fact, when you go on the attack like this, you actually put some peoples backs up against a wall and they get angry. you've now forever lost a potential client. It's just bad marketting

this is almost as if you did comprehend what i typed - this is exactly what they have done with me - lost me as a customer forever due to crappy marketing.


just cause YOU don't see how YOU can use the functionality, doesn't make it a Gimmick nor a terrible functionality to have. Apple would do very well to include some form of this in future iOS revisions.

and were back to lack of comprehension - In my opinion it is terrible functionality, and just because YOU can see how YOU would use it does not make it essential functionality to have, and just because it can be turned off does not mean it needs to be bloating the OS. A better solution would be to write a single app that can play 2 movies at once - doesnt even require an OS update....
 
Oh god. Guys chill out.
Are you guys 12? Fighting over a company ad.
I doubt even Tim Cook and the Samsung family care about this.
 
You missed the biggest "association"

Image

The content of the ads was not that important, PC users were portrayed as losers. While owning a mac was cool ;) see the issue now? or why PC users found the ads to be insulting?

Even Samsung has not gone to these levels.... yet

Except that pretty much all advertising is about saying using my product makes you cooler than someone using competitors product... PC users can only blame themselves for being insulted by something as trivial as someone else's opinion.

And actually yes, Samsung has gone to the level of insulting customer in a much more direct way than you are accusing Apple of...

According to Samsung owning an iPad means i am so dumb that i cant find a solution to a problem as simple as watching 2 shows at once without splitscreen on a single device? oh and the recent "wall-hugger" commercial.

Really, the biggest problem with these commercials (and the difference between these and Apple's PC vs Mac commercials) is that they are full of unrealistic made-up scenarios - Apple based their commercials on facts.

Lastly, the biggest thing that apple was trying to point out with the PC vs Mac ads is the misconception a lot of PC users have about Macs and the misconception that PCs are just far superior in every way (which is just not the case). The fact that PC users were insulted by this is actually exactly what Apple was trying to point out, PC users get so defensive over PC's being better than Macs they are insulted when someone points out the flaws in Windows and the security and stability of another Platform - when the real problem is they are misinformed. The PC guy was constantly flabbergasted by how the mac was simpler - but he just couldn't accept that and had to find a way to try to turn it into something that makes PC better.

I always found the PC guy in these commercials to be a very good representation (and even quoting word for word) of the Anti-Mac PC Community. In fact the brutal truth being pointed out is probably exactly why PC users were so insulted... If the commercials were not an accurate representation of the PC, they would not have been insulted. Kinda like how people are laughing at Samsung and their inaccurate commercials instead of being insulted....
 
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