Great promotion for how much iPhone users actually use their devices - for everything. As far as I can tell, Android phones are for fiddling with. Whatever floats your boat.
All you ever hear from samcopy users is how dreadful the battery life is. This is the equivalent of diet coke - you're going to drink it just for the taste. Blatantly trying to change perceptions by repetitive re-programming.
It's like those ads making fun of people lining up for iPhone - great promotion for Apple. Crowds do line up for iPhone and nothing else. Thanks again samcopy!
Like the samcopy launch events, it must be a cultural thing that we in the west just don't get. Publicising your competitor's customer devotion (and in this case how much they use the product for real things), must be a Korean thing. To western eyes, it only cements Apple's position as THE highly desirable product. Not many manufacturers enjoy that kind of customer satisfaction, much less devotion.
This approach to marketing belies samcopy's real market position. If you take out sub-iPhone class devices, iPhone really is the vast majority of the market and samcopy is just happy to be in there picking up the crumbs, making money for google.