This ad is deceptive in its representation of the Kindle product line.
Samsung didnt show the screens of any of the other tablets, and I believe that was a tactic used by Samsung to deceive consumers and deter them from buying a Kindle Fire.
The whole commercial was comparing tablets, and then threw in Amazons e-readernot Amazons Kindle Fire, which does do more than just books. Samsung did not refer to Amazon's device as the Kindle Paperwhite; the ad only mentioned Amazon's device as being a Kindle. This is Samsungs strategy of trying to reinforce in consumers minds the idea that word Kindle is synonymous with books, and only books.
I always have to explain the differences between an e-reader and a tablet to less tech-savvy consumers, and Samsung has seized upon this confusion to unfairly lump the Kindle Paperwhite and the Kindle Fire into the same category in order to mislead consumers, and thus deter them from buying a Kindle Fire. People who just want to read books on an e-ink screen buy Paperwhites. People who want something like an iPad buy the Kindle Fire, Microsoft Surface, or Samsung whatever. They are two completely different products.
This is a shameful practice on Samsungs part, not unlike how Samsung was boosting the benchmark scores in their phones with special software. Amazon may have a case to get the ad pulled. I dont appreciate any form of misinformation, and I imagine other consumers dont appreciate being treated like idiots.
Heres a bit of False Advertising terminology:
http://en.wikipedia.org/wiki/Inconsistent_comparison