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Samsung Bashes the iPad, Microsoft Surface and Kindle in New Ad
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Ha, some of that marketing would not have worked on me.. particularly the part where they deride it for having a keyboard... um, honestly, I think that's a *Good* thing (it's one of the very few things I like about the Surface honestly, I hate the OS UI on the surface). Keyboards are way more efficient to use than a touch keyboard. I personally suspect those that don't understand why a physical keyboard is better are those who don't know how to type properly and have to hunt and peck to type anyways. Touch keyboards are fine when you need to sacrifice space for other things (like in a smartphone that you need to be portable). But, you know, having a keyboard is one reason I only consider my tablet useful for times when I need ultra portability (I still take my laptop with me when I travel so I have a real computer to use while I'm where I'm staying. The tablet is only useful for while I'm at the airport and if the new mac I think of getting really has 9 hours of battery, I think I still would prefer it as the biggest reason I like the tablet at the airport is I don't worry about plugging it in due to battery life).
O Samsung, still at it? I'm curious why a company that for all intents and purposes is "Android" still feels the need to bash their competitors?
And picking on Microsoft?? LOL Why?
I do believe you've completely missed the OPs point! He wasn't saying women wouldn't know about this stuff.
In fact he specifically capitalized "AT A SPA" to express his point.
It's not so much that it's women, its the fact that they are at a spa, talking about pixel density. The same would apply to men. Yes, it's an ad, doesn't have to be 100% realistic, but that was the only point the OP was making.
Your post sounds more sexist than his for automatically assuming he meant that...
And picking on Microsoft?? LOL Why?
I do believe you've completely missed the OPs point! He wasn't saying women wouldn't know about this stuff.
In fact he specifically capitalized "AT A SPA" to express his point.
It's not so much that it's women, its the fact that they are at a spa, talking about pixel density. The same would apply to men. Yes, it's an ad, doesn't have to be 100% realistic, but that was the only point the OP was making.
Your post sounds more sexist than his for automatically assuming he meant that...
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iOS and devices wins on simplicity and keeping their alive
Doesn't matter what the advertisement say I still find iOS easier to use along with iCloud and AppStore. As for superior hardware who cares because its about the apps one uses and can make do with less than optimal screen resolution for example. Oh and apple devices still have some trad In value after a year or two. Try selling your Samsung device after 3 months. So if I'm spending 500 bux on a device that becomes scrap material after a year why bother about "better hardware".
Doesn't matter what the advertisement say I still find iOS easier to use along with iCloud and AppStore. As for superior hardware who cares because its about the apps one uses and can make do with less than optimal screen resolution for example. Oh and apple devices still have some trad In value after a year or two. Try selling your Samsung device after 3 months. So if I'm spending 500 bux on a device that becomes scrap material after a year why bother about "better hardware".
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not quite the same thing, (a) they were made in much better taste, and they were usually much funnier, (b) they were aimed at the actual computers, not the end users, whereas all such Samsung ads are trying to put down anyone that is not using their devices, (c) they were mainly trying to show that a Mac can actually do the things a PC can do, and more, as 99% of people at the time would not buy a Mac because of the things they thought it could not do, and (d) the Mac vs. PC adds did not mention any company by name (PC refers to Microsoft Windows computers, but still is not a company name)
so no, not quite the same thing
a) seems like you never ever watched one of those ads.
b) windows vista was a product that was heavily mentioned. and when you have around 5% of the market you really dont care where you get those extra % from.
c) why focus on a particular pc maker when they all shared a common denominator which was windows os which was made fun of in the ads.
d) the ads rather showed the advantages of macs over windows pc ie lack of virues, how easy it was making home videos etc
e) what non samsung users were put down in this particular ad and how exactly?
Must've had a bad model. No issues here with ours for almost 2 years now.
Our LG fridge was repaired 7 times in 3 months and Best Buy allowed us to exchange it for the Samsung. The LG fridge had to have the door gaskets on each side replaced twice. The motor went out. Ice maker stopped working at times and had to be replaced. And something else the repair guy noticed when changing out the gaskets the 2nd time around. Luckily all the repairs were covered under warranty but it sucked not having a usable fridge at times.
I've had 3 Samsung TV's that just kept working indefinitely. I pretty much ended up selling them after 7 years to upgrade to something newer. Washer and Dryer was recently replaced after 18 years for modern ones with better efficiency.
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Yeah its ugly but I've tried other brands for home appliances and TV's and well Samsung usually leads in all of them or had the least issues as far as service needed goes. I can't say the same thing for JVC, LG, and a few others.
And Sony pissed me off on a few things so I stopped giving them my money.
Talk about being delusional... The quote below illustrates this quite well.
War
I know this topic is highly controversial, and my life may probably be at stake for saying this (that was sarcasm) but this kinda suggests that Samsung is trying to start an advertising war with other suppliers. These commercials of Samsung products making fun of Apple services and products such as the iPad, Siri, and iOS have been aired a lot in the past few months.
I know this topic is highly controversial, and my life may probably be at stake for saying this (that was sarcasm) but this kinda suggests that Samsung is trying to start an advertising war with other suppliers. These commercials of Samsung products making fun of Apple services and products such as the iPad, Siri, and iOS have been aired a lot in the past few months.
what is metro/modern but shoving full screen apps down users throats? Yes--there is usable multipaning in 8.1--but the destop--the home of real mutitasking--is labled ad "legacy". MS may have it backward--as the desktop will probrably long out last their mobile initative--assuming they havent fatally undermined the franchise. Certainly osx has emphasized full screen apps in the last 3-4 years. Whenever I watch some on a Mac "screen tear" between applications to cut and paste I want to throw up. Its so visually fatigueing
Yep, the Galaxy products sure do multi-tasking well - they manage to display 16 million "features", represented by 16 million icons in a range of 16 million colours, all at once.
They really have it covered... in icons.
They really have it covered... in icons.
I guess if you guys like Samsung too much, or if you enjoy this kind of bashing ads, you will never see any truth in the points I made, no matter what I say.
I have watched all of the Mac vs. PC ads. Windows Vista was not 'heavily mentioned' (I guess it depends on how you understand the word 'heavily').
I'm not interested in discussing market shares (I think you just wanted a little extra something to put in your points, but this is not really a contest between me and you guys, I was just expressing an opinion).
Also, your fourth point should be something that I should be using (e.g. "Apple's ads were also pointing out some really important advantages - how difficult it is to get viruses, how much more stable their system was, how much easier to use, etc - as opposed to just stressing some unimportant features like 'true multitasking', having slightly more pixels, a slightly larger screen, etc.").
And as for your last point, I really don't know how you can say that you don't see how some Samsung ads put non-Samsung users down. But I'll buy that you really have not thought about this and offer you a few examples:
- ads which show Apple fan boys waiting in line like idiots
- ads which try to show that people that buy Apple products are actually clueless old men and old ladies
- the Samsung Watch ad which shows the non-Samsung Watch guy like a really clumsy, uncool guy
- this ad that we are commenting under, which tries to show that Samsung users are cooler, quicker to respond, and generally smarter (please don't tell me you don't see it)
of course, this is not to say that all Samsung ads are bashful (some of them just show their products), but too many of them are
btw, to anyone reading this, I'm not putting down Samsung's products, I have had Apple, Samsung, LG and Nokia devices, and I can say I have been almost equally satisfied by all of them.
and I'm not really trying to defend a corporation against another, I'm only talking about the ads, I really do think the Mac vs. PC ads were made in much better taste than these ones
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Sure, that's your personal view on it and your perfect right stating so. I think the whole discussion about "taste" is within the eye of the beholder. I've got friend who really dislikes Apple products and Apple in general who just "love" these adds just because they make fun, in their eyes, of Apple. The other way around, same story. you have die hard Apple fanboys, also on this forum, that cheer towards everything Apple does no matter what. It's a kind of verbal-tribal warfare between fanboys of various products.
These adds by Samsung are quite wide in it's technical aspects they addressing. Sure, they talk about retina, wider screens versus thinner screens and the tone of voice when it comes to Apple stats does comes with a superior complex. But so did Apple with their PC older looking nerd guy versus the "cool" looking "hip" looking youngster in their adds. Both are ridiculing the other and that's in a nutshell both are doing. You can't argue taste, but you sure can argue it's contest and both are doing the very same thing within this given context.
Yup, the biggest mistake of the ad, in addition to stating it's because of the higher-res screen (and not the sub-par gamut of the rMini screen) that Notes are better than iPads.
One point only...
Please explain then why PC was a business man but Mac was dressed as a cool hipster.
Are you really suggesting they weren't making fun of the end user and/or positioning their users as cool vs PC users?
You can actually have more than one app on screen in Metro mode. Just to reiterate, I'm not talking about desktop mode, but in Metro mode you can have multiple windows, and they are resizable.
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It's just opinion. Some people, including myself, find the Mac vs. PC ads quite tasteLESS and the opposite of classy. The Apple ads humanized the hardware, where the Samsung ad is only stating facts, possibly facts which are not true, but nonetheless it's specs versus specs and not trying to humanize the consumer and pretty much calling them slobby and dumb like Hodgeman's portrayal.
Now when you talk about the Samsung ads with all the stupid people in line for Apple, then that IMO is closer to the tasteless mac vs. pc ads. The other ads you mentioned definitely fall into that category as well, humanizing negative traits. But the ad that this entire thread is about didn't do that, IMO it was classy because it was hardware versus hardware and didn't say anything about the consumer. Of course this is ignoring the inaccuracies and stupidity like giving the surface a negative for being able to use a mouse/keyboard and exaggerating the screen pixels.
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Just to clarify this statement I wanted to add a bit to it:
Please explain then why PC was a chubby, doddering, older, unhip business man but Mac was dressed as a cool, young, slim, smart hipster.
It's kind of odd that something so obvious is being denied by a few people.
AND, the PC, on top of that, was made to sound like he generally had no clue what was going on, was making silly comments and outright made to be someone nobody wanted to be.
but the Mac was a generally considered good looking, hip, cool dude.
Apple knew what they were doing with those commercials.
please watch this http://www.youtube.com/watch?v=DZSBWbnmGrE
like every other ad after vista was released (late 2006 btw) mentions vista by name and problems. all the way up to the w7 release.
how are they showed as cooler and quicker to respond (perhaps a stylistic preference but the first guy to respond is the ipad user)? regarding generally smarter im not sure what you are referring to. perhaps the "retina thingy" but samsung is merely using how apple has built up term retina against them.
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The "I'm a Mac" ad series were generally perceived to be snarky
The "I'm a Mac" ad series were generally perceived to be snarky by ad experts when they came out.
And often made overbroad claims as well:
Overall, they came off as negative:
I think the quote about "Dude, it's a commercial" applies to both situations.
IMHO, if you cannot laugh about both sets of ads, then you need to take a deep look at where your personal identity comes from.
The "I'm a Mac" ad series were generally perceived to be snarky by ad experts when they came out.
And often made overbroad claims as well:
Overall, they came off as negative:
I think the quote about "Dude, it's a commercial" applies to both situations.
IMHO, if you cannot laugh about both sets of ads, then you need to take a deep look at where your personal identity comes from.
Nailed it.
...or if not laugh, then not let it bother you at all. I didn't find the Samsung ad funny enough to laugh at, but it didn't exactly piss me off, either. Like you said, it was just a commercial, doing what commercials usually do.
It's bullying, plain and simple.
When you don't have anything good enough to say about yourself, the only recourse is to put others down for your benefit.
When you don't have anything good enough to say about yourself, the only recourse is to put others down for your benefit.