People have a short memory.
Remember the Apple Genius ads a couple of years ago, which pretty much insulted Apple's own customers as being too stupid to do anything without help?
Let's not forget the iPhone ad with Zooey Deschanel, where she asks Siri "Is that rain?" as she's staring out the window at the rain? The ad should've closed with the tagline "Apple's iPhone - Designed for morons."