Samsung Compares Galaxy S9 to Very Slow iPhone 6 in Frivolous Ad

Discussion in ' News Discussion' started by MacRumors, May 17, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Samsung has released a new ad encouraging iPhone users to upgrade to the Galaxy S9, but there are several holes in the video.

    First and foremost, instead of comparing the two-month-old Galaxy S9 to the iPhone X, or even the iPhone 8 or iPhone 8 Plus, the one-minute clip shows a woman becoming increasingly frustrated with her seemingly glacially slow iPhone 6, released in 2014, as she travels by plane to visit her sister.

    Samsung acknowledges this fact with fine print that says "newer iPhone models are currently available," but that doesn't stop it from comparing its 2018 flagship with a nearly four year old iPhone model.


    The woman's woes start at an airport security checkpoint, where a security officer reminds travelers to have their boarding passes and IDs ready. The woman taps on the Wallet app on her iPhone, but a white screen appears, suggesting the device is lagging badly. The security officer is visibly displeased.

    The next scene shows the woman attempting to open the TV app to watch a movie during her flight, as the person with a Galaxy S9 is doing next to her, only for the same white screen to occur again, suggesting the iPhone is still lagging.


    The ad is deceiving, however, as it never shows whether the Wallet or TV apps eventually manage to open. Instead, Samsung conveniently cuts away to the next scene after a split second each time. The fine print also says "screen images simulated," suggesting the slowness might not even be real to begin with.

    Later in the night, the woman visits an Apple Store and asks if her slow iPhone can be fixed that night. In a monotonous voice, the employee advises her that she can turn off Apple's performance management, at the risk of unexpected shutdowns, without mentioning that a battery replacement may solve the problem.


    Looking exhausted, the woman leaves the store and walks by a person with a notch-shaped haircut that clearly mocks the iPhone X, as seen in an earlier ad.


    At the end of the ad, the woman can be seen unboxing and using a Galaxy S9, having finally upgraded to that device.

    Samsung's decision to use an older iPhone in the video may have something to do with the iPhone X outperforming the Galaxy S9 in benchmark tests, but it also gave them an opportunity to mock Apple's performance management, which isn't enabled on the latest iPhone 8, iPhone 8 Plus, or iPhone X.

    In reality, even a four-year-old iPhone 6 being throttled by Apple's performance management shouldn't be nearly as slow as Samsung depicts in the ad. And if it is, then there are likely underlying issues.

    It's fair game for Samsung to try to convince iPhone users to switch to the Galaxy S9, but its execution in this ad was poor.

    Article Link: Samsung Compares Galaxy S9 to Very Slow iPhone 6 in Frivolous Ad
  2. DanielDD macrumors 6502

    Apr 5, 2013
    Samsung finally gets it. Their flagships compete with 4 year-old Apple devices!
  3. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Look at our phone compared to one from 2014! Spot on comparison.
  4. dumastudetto macrumors 68030

    Aug 28, 2013
    They barely do that. How embarrassing for them.
  5. Seth707 macrumors newbie

    Jul 28, 2014
  6. KGB7 Suspended


    Jun 15, 2017
    Rockville, MD
  7. davie18 macrumors 6502

    Dec 29, 2010
  8. Blackstick macrumors 6502a


    Aug 11, 2014
    Sunny South Florida
    Pretty unfair comparison... shady. Apple Legal surely is on it...
  9. givemeanapple macrumors Demi-God


    Oct 2, 2016
    Apple deserved it. Be honest with your costumers next time.
  10. RedGala macrumors regular


    Jun 17, 2015
    Whatever Samsung phone came out the year of the iPhone 6 is probably significantly slower. This ad would only make sense if they were implying that their devices can maintain strong performance for 4 years, and somehow prove it.

    I also can't imagine how frustrated her mom would be when she starts having green bubble messages with her daughter!
  11. preludeoflight macrumors newbie

    Apr 13, 2015
    It just feels so desperate. Like, I enjoyed the previous one where the guy was jealous of the samsung owners, but this is trying so hard to be like "look how much better we areeeee than apple." Where as Samsung doesn't even seem to be on Apple's radar in their adverts. Samsung is the middle child who thinks they don't get enough attention.
  12. DNichter macrumors 604


    Apr 27, 2015
    Philadelphia, PA
    Kind of sad, but expected. I am not sure this is really good marketing. It really only appeals to existing Samsung customers while potentially alienating those who prefer Apple/iOS. Oh well, I guess if comparing their flagship to a 4 year old phone with a degraded battery helps them sell a few more S9's, have at it.
  13. Gasu E. macrumors 601

    Gasu E.

    Mar 20, 2004
    Not far from Boston, MA.
    I understand why this site disparages the Samsung ad; but the reality is that it is clearly, carefully targeted advertising. It's aimed at people who currently own iPhone 6's, who are primed for a new phone. There's not much value in targeting iPhone 8 owners to switch right now.
  14. BMcCoy macrumors 68000


    Jun 24, 2010

    Would have a lot more respect for Samsung if they made a ‘positive’ advert, pushing the qualities of their device.

    This sort of negative advertising, just criticising the competition, is lazy, dull, and frankly a bit pathetic in these modern times.
  15. Saipher macrumors demi-god


    Oct 25, 2014
  16. IPPlanMan macrumors regular

    Dec 25, 2009
    Super weak sauce Samsung...

    You’re not even trying here.
  17. cube macrumors Pentium

    May 10, 2004
    I haven't looked at the ad, but what's wrong with telling iPhone 6 users that they need to upgrade?
  18. Greenmeenie macrumors 65816


    Jan 14, 2013
    Whoever approved that ad at Samsung should be fired. Lol. It doesn’t make them look good at all, it actually does the complete opposite!
  19. Adithya007 macrumors regular

    Apr 16, 2015
    Ask them to compare their 2014 S6 to the iPhone 6 in 2018.
  20. macrumors 604

    May 26, 2016
    I mean, lame is an understatement there. People will just mock Samsung. Who the hell manages their marketing?! [​IMG]
  21. The Reasonable One macrumors regular

    The Reasonable One

    May 31, 2016
    Secret Bunker Testing 2018 17" MBP
    I own an iPhone X and can confirm that iPhone 6 slow as glacier before upgrading. While I want to hate Samsung for comparing old phone to new phone I can’t as the comparison they made was pretty fair. Opening the wallet app took nearly a minute on my 6 same as maps. Really frustrating experience. But I would never switch to Samsung over that since phones ageing is part of life
  22. AlphaGuitarist macrumors 6502a


    Nov 12, 2014
    Excellent point. I didn't even think of that.
  23. Rocko99991 macrumors 6502a


    Jul 25, 2017
    They used a 6 because of the battery slow down issue. It's fair game.
  24. Mr. Strategery macrumors newbie

    Mr. Strategery

    Apr 20, 2004
    New Tripoli, PA
    A few observations from this ad:

    1. Samsung is grasping at straws.
    2. Samsung is grasping at straws.
    3. Samsung is grasping at straws.

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