Only when anything is at odds with Apple. When Apple is endorsing anything- even if it was formerly (or even currently) at odds with anything- we flip it back to love. The primary rule is:
-whatever Apple is against or is against Apple, we're against.
-whatever Apple is for or is for Apple, we're for.
Classic Examples:
-Patent system is broken when a patent is working against Apple. Patents are meant "to protect intellectual capital" when a patent is working for Apple.
-Analyst is stupid when he says something negative about Apple. Analyst is quoted and referenced when he says something positive.
-Big screen phones are abominations, stupid, "99% don't want" when Apple is endorsing small screens. Then Apple goes to big screens and they are the "best iPhones ever".
-NFC is a gimmick, 99% don't need, "my credit cards work fine" when Apple doesn't implement it. Then Apple implements it and we want to boycott stores who won't let us pay with Apple pay.
Personally, I'm with many here who know that Samsung makes great guts for Apple hardware. I'd much rather get any Apple product built upon Samsung guts than hope for "as good" with someone else's. Glad to see this for the next iPhone.