I love the spin "while customers wait for Apple's next phone".
People are not buying a $700 Samsung Android phones just to wait around for when Apple releases their next phone. Believe it or not, Samsung actually came out with a very nice phone in the Galaxy S7 and Edge variant.
I think ALL the Apple fanbois and business analysts have to start realizing that the Apple bubble has burst, or definitely there is a large leak. Peak Apple happend in 2015, and Apple hasn't knocked it out of the park for years now, consumers are just bored of the brand.
I am not saying Apple can't bounce back, but the iPhone 7 is NOT going to be a phone that sends Apple's sales through roof again. So far it has a new camera....and....wow, that is it really. Redesigned antenna is not a "feature" worth waiting for.
Apple these days is going to have to work a little harder to impress customers, and in the meantime, competitors in phones, tablets and laptops have all outdone themselves recently vs anything Apple is putting out these days. Consumers are drifting away from Apple because Apple doesn't make the shiney baubles that keep them loyal anymore.
And will SOMEONE at APPLE wake Jony Ives the **** up and start getting him back into product design! Seriously, what has this guy designed in the last few years other than minor tweaks (re fixes) to old designs and that horrible tumor iPhone case and the iPad Pro Wang? There is no way Jony Ives is happy at Apple these days doing what he has been doing, or not doing, the last few years. Unless he is 100% absorbed in designing a new car, he must be bored stiff and just living off of a fat paycheque he has definitely not earned the last few years.