According to the majority of credible reviews, the Samsung Galaxy S7 has been judged to be the "best" smartphone on the market. You can say that these judgments are subjective and you would be right, but I'm referring to the opinion of the majority. I'm not referring to sales. However, eventually the better product if supported properly prevails and Apple needs to take note.
Point me to ALL those reviews then and lets see this overwhelming consensus hey.
The S7 SOLD LESS (a lot less) than the Iphone 6s during the same period of availability btw.