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Samsung Executive Cites Anti-Apple Ad as "Tipping Point" for Brand
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I think the goal of Get a Mac campaign is different the Samsung campaign.
Windows was a dominant product that people (generally) did not have an emotion connection with. So targeting the Windows product in an attempt to get Windows users to dump their product and switch over to Apple products worked.
The Samsung campaign is not targeting Apple users to switch over to Samsung (at least I don't think it is).
The campaign is more effective at attracting people that dislike iPhone users. I don't think that it will create an emotion connection with their brand and I also don't think that it paints Samsung as a innovative brand (if that's what they want to achieve). I do think that it possibly can attract young undecided potential customers to try their product.
IMO, this campaign will likely not go down in history as a 'Pepsi Challenge'.
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Windows was a dominant product that people (generally) did not have an emotion connection with. So targeting the Windows product in an attempt to get Windows users to dump their product and switch over to Apple products worked.
The Samsung campaign is not targeting Apple users to switch over to Samsung (at least I don't think it is).
The campaign is more effective at attracting people that dislike iPhone users. I don't think that it will create an emotion connection with their brand and I also don't think that it paints Samsung as a innovative brand (if that's what they want to achieve). I do think that it possibly can attract young undecided potential customers to try their product.
IMO, this campaign will likely not go down in history as a 'Pepsi Challenge'.
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Yeah, you keep telling yourself about how unbiased you are.
The GS4 is a great device and so is the HTC One. But they appeal to different tastes. And when you ask a fandroid specifically what Apple must do to get ahead, they just repeat what you just said. "Apple needs to innovate" doesn't cut it anymore, unless you specifically state what you feel is "innovation."
my guess is in their minds, innovation=bigger screen, NFC, quad core, oled, 50 mp camera, 1.21 gigawatts of ram, etc... Mostly screensize, better specs, or nfc, which I still haven't seen any opportunity to use in my life, don't want, and don't really care about as long as it does things well.
apple innovates by destroying a market about every 4 years. imac, iPod, iPhone, iPad. next one due soon, my guess is iWatch, since the wrist watch killed the pocketwatch, which is what the phone is now, and how people think it is stupid and pointless, just like when rumors of those other ones came out. phones are mature now, you slowly refine them, which is what the galaxy s4 was too. except they added innovative stuff like eye pause, smart scroll and group play
There's been no major innovation from either Samsung or Apple recently. But I say, so what? Samsung is wrapped up trying to make air gestures and bigger screens out to be major break-thrus. They aren't. There hasn't been any major technology recently that would allow some kind of major innovation.
My biggest beef with this commercial is all it does it make fun of the competition and that shows that you are building an inferior product and want to tear it down to build yourself up.
You don't see the likes of Ferrari, BMW, or Porsche making adds that mock their competition like this. They know they are the yard stick against which others are measured so they don't need to.
My biggest beef with this commercial is all it does it make fun of the competition and that shows that you are building an inferior product and want to tear it down to build yourself up.
You don't see the likes of Ferrari, BMW, or Porsche making adds that mock their competition like this. They know they are the yard stick against which others are measured so they don't need to.
Forget the debate, tell me more about these free Samsung lap dances...
How can you say that with lap dances looming. Who says Samsung can't innovate?
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What do you expect from 12 year olds with so much ADD that they can't even concentrate on their games long enough to not fill previously interesting forums with tedious drivel and English as a third language grammar.
First of all, the word you're looking for is "unbiased", not "unbias."
More importantly, "you keep using that word. I do not think it means what you think it does."
What do you expect from 12 year olds with so much ADD that they can't even concentrate on their games long enough to not fill previously interesting forums with tedious drivel and English as a third language grammar.
I'm not sure what you mean by innovation in relation to apple. Is the concept and execution of two (actually at least three) devices that spawned/changed/demolished entire industries not enough? What else does a "phone" need to do? There will be more, just not necessarily what anyone expects and it will not be apparent to most people even when it's presented.
And yes, why would Apple bother acknowledging the other players (or bottom feeders)? Yes yes it's just like an iPhone only cheaper and you will definitely not regret committing to a two year contract for this turd, sorry, product, because people that buy Apple are just........
You know the rest.
Ahead?
Fixed that for them. So they're barely ahead of a device that came out six months before theirs? So what happens in two months? Oh that's right. They're behind again. And even being behind right now is subjective. I couldn't care less about most of their innovation.
You can't ever get ahead if you rely on the innovation of others just to survive. Apple pretty much built the market and still leads it with a phone that is "behind." And it shows, because Samsung feels the need to make ads attacking their competition. Apple stopped doing Mac vs. PC when their popularity increased and they stopped seeing other people as competition. Do your own thing. Forge your own path. Focus on making your own device great rather than just making it better than the current iPhone. Be unique.
I know that's difficult advice for a bunch of stuffed suits that have no taste or real ambition, but give it a chance. At least you make great TVs.
Fixed that for them. So they're barely ahead of a device that came out six months before theirs? So what happens in two months? Oh that's right. They're behind again. And even being behind right now is subjective. I couldn't care less about most of their innovation.
You can't ever get ahead if you rely on the innovation of others just to survive. Apple pretty much built the market and still leads it with a phone that is "behind." And it shows, because Samsung feels the need to make ads attacking their competition. Apple stopped doing Mac vs. PC when their popularity increased and they stopped seeing other people as competition. Do your own thing. Forge your own path. Focus on making your own device great rather than just making it better than the current iPhone. Be unique.
I know that's difficult advice for a bunch of stuffed suits that have no taste or real ambition, but give it a chance. At least you make great TVs.
After mistakenly buying one of their 7000 series screens a couple of years ago, I disagree with your suggestion that their tv's aren't rubbish as well. It was a vile POS that took me almost a year to unload (the store I bought it from took it back and offered a choice of replacement). After much research, I settled on a Sony HX92 series, although I was very apprehensive after my experience with the Samesung and previous Sony equipment.
Two years later, I'm still very happy with the Sony and can heartily recommend it to anyone. It probably has the highest quality picture of any domestically available TV, comparing favorably with their $30k+ professional broadcast monitors (that I assess programs on daily). I can't say the same for Samesung and their professional equipment....oh wait.... they don't make any. The "smart" side of the Sony is still rubbish like all the others, but it's fine as a dumb screen with a PVR and Apple TV.
Samesung are also destroying the competition by stealing their technology and artificially undercutting them because of their government backing/blackmail.
I used to use iTunes+iSyncr and it worked relatively well, but eventually I just bit the bullet and synced all of my music to Google Music (cloud). It works much better for me as I don't have to choose which music I want on my device. It is also accessible from any android phone and any web browser. You can also choose (from the device) which songs/playlists/albums/artists that you want to keep offline copies of locally. The main downside for me is that there is no iOS app, you have to use mobile safari for playing music on iOS. If you're living in the Android ecosystem though, it is probably the way to go
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my guess is in their minds, innovation=bigger screen, NFC, quad core, oled, 50 mp camera, 1.21 gigawatts of ram, etc... Mostly screensize, better specs, or nfc, which I still haven't seen any opportunity to use in my life, don't want, and don't really care about as long as it does things well.
apple innovates by destroying a market about every 4 years. imac, iPod, iPhone, iPad. next one due soon, my guess is iWatch, since the wrist watch killed the pocketwatch, which is what the phone is now, and how people think it is stupid and pointless, just like when rumors of those other ones came out. phones are mature now, you slowly refine them, which is what the galaxy s4 was too. except they added innovative stuff like eye pause, smart scroll and group play
The applications for NFC are numerous, but the ecosystem is being limited because of Apple's lack of support. There isn't a good way to do what NFC does on an iPhone (QR is about as good as you'll get), so companies cater to the lowest common denominator.
I think NFC is one of those things that once the iPhone has it, you won't want to give it up.
I find it funny no one here gets the point if the recent ads released by each company. Apple ads have been made for current users in order to keep its fan base and get them to upgrade. Samsung ads are for those looking for a smartphone in today's market. Samsung is not trying to woo iphone users they could care less they are trying to move new smartphone adopters and current android users in their direction and its working. Ios devices are already seen as old school by teens ( I will say ipad still holds its ground with the teens). End game bieng when ever the girls want to share media (underground songs) with the iPhone users they have to take special steps in wich they will upload to youtube or something for them. In the end apple is running circle jerk ads ( wow can I download the commercial music its so elegant) its made of premium material (because aluminum is such an expensive material negative ads are horrible). Ipone users also like to talk about ease of use kinda cool argument until you find out 3rd party apps cant integrate with the OS meaning your Skype contacts arent in your connected to your contacts. Yes we all know your single platform walkie talkie apps work great. Sorry for being so blunt also please correct me if iphone has integrated cross platform apps.
This sums up my thoughts exactly. It's a phone. I pick the one I fancy at the time, whatever brand it might be - it's not a life-changing decision.
Reading most of the Samsung/Apple comments on here really brighten my day though - it's like a bunch of bickering school kids. "Mine's better." "No, mine's better."
I don't care if Apple win or lose, but it'll be fun watching the comments on here as their market share continues to decline.
Sorry, I thought this was well understood.
It's the same with Coke vs. Pepsi (especially in the 80s and 90s) and pretty much all markets that have a clear leader.
The leader sticks to the brand, and the upstart makes zany commercials to attempt to attract those that don't have loyalty to the leading brand.
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What exactly was bad about it? I don't remember exactly which version mine is (it's like a Series 6 or something that I got it in 2010), but it's been an awesome television. I have no complaints. I also prefer the look of Samsung's displays over Sony and they're cheaper to bootby a large factor.
Maybe you got a dud?
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What exactly was bad about it? I don't remember exactly which version mine is (it's like a Series 6 or something that I got it in 2010), but it's been an awesome television. I have no complaints. I also prefer the look of Samsung's displays over Sony and they're cheaper to bootby a large factor.
Maybe you got a dud?[/QUOTE]
Two duds actually and it was the 7 series now that you mention it. The first one went back within a week, mainly because vision below around 30% luminance was brown, purple or blue mush. The second one had what I thought was a more normal picture, but the black levels jumped around between shots, credit rollers and news crawls would jitter, the sound and vision would disappear for up to a minute if you went to the EPG waiting for it to load, and once you scrolled down two or three stations, it would go off again for up to a minute, there was about a 15° viewing angle horizontally before the picture would wash out like a cheap laptop and about 4° vertically and the Samsung people thought this wasn't a problem.
The last straw was trying to watch The Bone Collector. When Ang was underground, the most that was defined was her face. I had no idea what she was supposed to be looking at or for. This was an HD broadcast that I recorded for reference. When I played it back on the Sony, it was amazingly clean and well graded and you could see everything as intended and as you would expect. There are virtually no introduced processing artefacts like most flat screens. You can pretty much tell the original source codecs and even down conversion artefacts (from HD to SD), like on professional broadcast monitors. I am picky, but I just grew to loath that Sammy, and this is before I was really aware of how much they were copying their competitors. The Internet connection/response on it reminded me of dial up - the Sony isn't hugely better in that regard, but usable if you don't have better options.
I found that the Sony also had the most accurate colour and wide dynamic range, as opposed to bright and contrasty, once I had it at home.
Maybe they supply the States with the A grade builds.
What exactly was bad about it? I don't remember exactly which version mine is (it's like a Series 6 or something that I got it in 2010), but it's been an awesome television. I have no complaints. I also prefer the look of Samsung's displays over Sony and they're cheaper to bootby a large factor.
Maybe you got a dud?[/QUOTE]
Two duds actually and it was the 7 series now that you mention it. The first one went back within a week, mainly because vision below around 30% luminance was brown, purple or blue mush. The second one had what I thought was a more normal picture, but the black levels jumped around between shots, credit rollers and news crawls would jitter, the sound and vision would disappear for up to a minute if you went to the EPG waiting for it to load, and once you scrolled down two or three stations, it would go off again for up to a minute, there was about a 15° viewing angle horizontally before the picture would wash out like a cheap laptop and about 4° vertically and the Samsung people thought this wasn't a problem.
The last straw was trying to watch The Bone Collector. When Ang was underground, the most that was defined was her face. I had no idea what she was supposed to be looking at or for. This was an HD broadcast that I recorded for reference. When I played it back on the Sony, it was amazingly clean and well graded and you could see everything as intended and as you would expect. There are virtually no introduced processing artefacts like most flat screens. You can pretty much tell the original source codecs and even down conversion artefacts (from HD to SD), like on professional broadcast monitors. I am picky, but I just grew to loath that Sammy, and this is before I was really aware of how much they were copying their competitors. The Internet connection/response on it reminded me of dial up - the Sony isn't hugely better in that regard, but usable if you don't have better options.
I found that the Sony also had the most accurate colour and wide dynamic range, as opposed to bright and contrasty, once I had it at home.
Maybe they supply the States with the A grade builds.
Weird. I have none of those issues. I'm also quite picky. I work in production, post, and animation, and I often do color work. Maybe we do get different units in the US. My parents also have a Samsung, and it has always been fine every time we've used it.
I have a Samsung Blu Ray player though, and its connection is pretty crappy. It can't play Netflix for crap sometimes and I have a 35/35 connection. There's plenty of bandwidth, and it's connected to an N Airport 15 feet away through glass doors. It shouldn't be wanting. It also hangs sometimes when connecting but luckily the power button on the remote doesn't seize as well.
It could just be me, but I find my friends with Android phone to be absolutely obnoxious in starting and trying to maintain an argument out of the blue.
I was at a dinner with a few friends and one had the S4 and he kept trying to change the channel on some TVs. It didn't work, but it was at the level of what Gizmodo did a few years back. He kept saying I couldn't do that with my 5. He was right, I'm also not 10 years old.
My iPhone is just a capable phone to me at the end of the day - a well designed one, but not one where I feel I need to try to perform moronic tricks in public places to prove my self worth.
I was at a dinner with a few friends and one had the S4 and he kept trying to change the channel on some TVs. It didn't work, but it was at the level of what Gizmodo did a few years back. He kept saying I couldn't do that with my 5. He was right, I'm also not 10 years old.
My iPhone is just a capable phone to me at the end of the day - a well designed one, but not one where I feel I need to try to perform moronic tricks in public places to prove my self worth.
The Ads have only made me dislike samsung and all their products. I discourage everyone I know from samsung products and actively promote anything else.
In the long run any AD attacking the customer or making any assumption that they've made a stupid decision is not a good one.
Samsung may think the dialogue is good but it was at a huge cost.
They were trying to associate themselves with apple to garner reflected glory, I don't see any adverts that don't do that, but they all manage not to piss off the customers.
Sorry Samsung but you're the epitome of the evil corporation and you won't be grinning forever. Also i'm sure samsung don't make anything like the percentage profit apple do and that is with their product being cut price too. It must really hurt to see apple still making a killing with one product and selling it at a higher cost.
ONE LAST THING:
Samsung is the bigger company not the little guy, but no matter how big they are somehow they portray themselves as the underdog!
In the long run any AD attacking the customer or making any assumption that they've made a stupid decision is not a good one.
Samsung may think the dialogue is good but it was at a huge cost.
They were trying to associate themselves with apple to garner reflected glory, I don't see any adverts that don't do that, but they all manage not to piss off the customers.
Sorry Samsung but you're the epitome of the evil corporation and you won't be grinning forever. Also i'm sure samsung don't make anything like the percentage profit apple do and that is with their product being cut price too. It must really hurt to see apple still making a killing with one product and selling it at a higher cost.
ONE LAST THING:
Samsung is the bigger company not the little guy, but no matter how big they are somehow they portray themselves as the underdog!
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So you think the gs3,note,note 2,gs4,gs4 mini,active and zoom look like apple devices ?
OK bud Lol
Well, I don't really see the personal computer market that way. Rather, HP and Dell are the two big runners racing to the bottom via volume sales while Apple has sidestepped the market by being the only one to sell premium products as a primary offering. Yes, competitors have begun offering MBA clones and you can argue that people are buying them, but Dell and HP are only doing this to remain relevant in the consumer market. Their real volume is in enterprise sales:
One look at that chart shows you that HP and Dell have nothing to do with Apple in the grand scheme of things (at least not for the foreseeable future). So, once again, we see a two horse race. Ultimately, this is why Apple calls themselves a software company and historically pit themselves against Windows: they're not competing on hardware. I mean, honestly, you can't even begin to look at the build quality of any given Windows based consumer PC (plastic or otherwise) and argue that their hardware is comparable to Apple's; it's a foregone conclusion. And precisely because Apple's hardware is patently superior, they are within reason to tout their software first; the hardware simply speaks for itself.