Yes Samsung make some very impressive phones, but, They just flood their devices with endless gimmicks that hardly ever stick around. People keep bashing Apple for not keeping up with Samsung on the new features front. Well, for me Apple already have a great product in the iPhone and if it ain't broke don't fix it.
This, this right here. Apple puts a bit more thought into the features they add rather than just tossing useless features in (I feel this way about their computers especially. They're kept clean and simple, to the basics of what I really need. They're not bloated with tons of junk). I have a few friends that like to tout all the latest and greatest features, but most of them are... meh, whatever. Realistically, my phone does everything it is suppose to, especially the being a phone part.
Though, I will admit, there are some upcoming technologies I'd like to see put into the phone. It's at a point though where that tech isn't widespread yet, so it doesn't bother me that they leave it out. They may not always be leading the charge, but they're also not weighting us down with useless stuff.
On the flip side of all this, I do think Apple needs to bring a little bang into their next iteration. It has felt a bit like a slow and steady pace, a good one albeit, but still. However, that slow and steady pace doesn't scare me away. At the core of it all, I have what I need/want out of a phone.
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Customer service, no one can even touch them lol. I have gone into an apple store, walk out with a new phone.
It shocked me the first time this happened to me. I loved it, it was great. I'm not a big fan of dealing with customer service or going into the Apple store because of the people, the crowds. They got me in and out though and respected my level of knowledge with technology, so didn't feel like I was being talked down to.
My dealings with other companies, to get any sort of reasonable customer service, usually came down to making a big deal on their Facebook page before they'd actually give me some real customer service. Even then, it was spotty.